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- Tasks: Lead the marketing team to create and deliver impactful national campaigns.
- Company: Join a dynamic organisation focused on innovative marketing strategies in the rail industry.
- Benefits: Enjoy 30 days annual leave, flexible working, and a 75% discount on UK rail travel.
- Why this job: Be part of a collaborative culture that values creativity and strategic thinking.
- Qualifications: Significant senior marketing experience with strong leadership and communication skills required.
- Other info: Opportunity for personal development and generous parental leave policies.
The predicted salary is between 59031 - 80079 £ per year.
Closing Date for Applications
11th August 2025
Salary Range
£59,031 – £80,079
What is the purpose of this job?
The purpose of this role is to develop and manage the delivery of a joined-up national marketing plan to deliver national marketing strategic objectives, national product revenue targets (including Railcard products) and key KPIs across all campaign and project activities.
What can I expect to do in this job?
- Accountable for the development and delivery of the annual integrated marketing plans combining the national campaign, Railcard, national product and project specific campaign activity to meet agreed KPIs.
- Lead the RDG marketing team to ensure alignment and efficient delivery across the various workstreams to meet commercial and campaign objectives.
- Ensure a robust measurement and evaluation framework is in place across all activity.
- Manage marketing budgets, including campaigns and project spend, and identify opportunities for efficiencies and/or optimisation of spend.
- Working across industry to secure support from key stakeholders and ensure alignment of activity across industry partners.
- Significant experience at a senior Marketing level leading an effective team through planning, delivery and evaluation.
- Proven experience of developing and delivering strategic marketing plans utilising the full marketing mix.
- Ability to collaborate, manage, influence and motivate across organisational boundaries.
- Commercial acumen, excellent negotiation and communication skills.
- Desirable
- Knowledge of or experience working in the rail industry
- Excellent organisational and project management skills with proven track record of management of large budgets.
- Ability to challenge convention and understanding of how the different capabilities can be harnessed to support overall business objectives.
- 30 days annual leave
- 75% reduction on UK rail travel (for work and leisure) – more below
- Reduced international rail travel
- Interest free season ticket loan
- Contributory defined benefit pension scheme
- Give As You Earn scheme
- Subsidised private medical care
- Healthcare cash plan scheme
- Employee Assistance Programme scheme
- Flexible working
- 30 weeks full pay for maternity, adoption and shared parental leave (subject to eligibility)
- Personal Development Days
- Employees may sell up to a maximum of five days’ leave. Employees can buy up to a maximum of five days’ leave. These figures will be pro rata for part-time employees
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Head of Marketing Delivery - 12M FTC employer: Rail Delivery Group
Contact Detail:
Rail Delivery Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Delivery - 12M FTC
✨Tip Number 1
Familiarise yourself with the rail industry and its marketing strategies. Understanding the unique challenges and opportunities within this sector will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the marketing and rail sectors. Attend industry events or webinars to connect with key stakeholders, which can provide insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss your experience in managing large budgets and delivering strategic marketing plans. Be ready to share specific examples of how you've achieved KPIs and optimised marketing spend in previous roles.
✨Tip Number 4
Showcase your leadership skills by highlighting instances where you've successfully led a team through planning and execution. Emphasise your ability to motivate and influence others across organisational boundaries.
We think you need these skills to ace Head of Marketing Delivery - 12M FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing roles, particularly in developing and delivering strategic marketing plans. Use specific examples that demonstrate your ability to lead teams and manage budgets effectively.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Clearly outline how your skills and experiences align with the job requirements, especially your commercial acumen and negotiation skills.
Highlight Relevant Achievements: When detailing your past roles, focus on achievements that relate to the key responsibilities of this position. Mention any successful campaigns you've led, particularly those that involved collaboration across different teams or stakeholders.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a senior marketing role.
How to prepare for a job interview at Rail Delivery Group
✨Showcase Your Strategic Thinking
As the Head of Marketing Delivery, you'll need to demonstrate your ability to develop and implement strategic marketing plans. Be prepared to discuss specific examples from your past experiences where you successfully led a marketing initiative that met KPIs and revenue targets.
✨Highlight Team Leadership Skills
This role requires leading a marketing team effectively. Share instances where you've motivated and influenced your team to achieve commercial objectives, and how you managed cross-functional collaboration to ensure alignment across various workstreams.
✨Demonstrate Budget Management Expertise
With significant budget management responsibilities, it's crucial to convey your experience in managing large marketing budgets. Discuss how you've identified efficiencies or optimised spend in previous roles, and be ready to provide examples of successful budget management.
✨Familiarise Yourself with the Rail Industry
While not mandatory, having knowledge of the rail industry can set you apart. Research current trends and challenges within the sector, and be prepared to discuss how your marketing strategies could address these issues and align with industry partners.
