At a Glance
- Tasks: Create and deliver engaging CRM and email marketing campaigns using Salesforce Marketing Cloud.
- Company: Join a dynamic team at National Rail, focused on customer engagement and retention.
- Benefits: Enjoy 75% off rail travel, 30 days annual leave, and flexible working options.
- Other info: Fast-paced environment with excellent career growth and personal development opportunities.
- Why this job: Make a real impact on customer experience while developing your marketing skills.
- Qualifications: Experience in email marketing, HTML/CSS coding, and strong analytical skills required.
The predicted salary is between 40000 - 40000 £ per year.
- Closing Date for Applications
- 24th September 2026
- Salary Range
- Up to £40,000 per annum
What is the purpose of this job?
To deliver CRM communications for commercial and engagement campaigns through email marketing channels, building, trackingand reporting on National Rail product campaigns and automations to drive customer retention and maximise lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases.
What can I expect to do in this job?
- No two days are quite the same, but some of the things youwill be involved in include:
- Create and deliver CRM and email marketing campaigns using Salesforce Marketing Cloud.
- Build, track and report on National Rail product campaigns and automations.
- Support customer retention and maximise customer lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases.
- Schedule, build and run database extracts and reports.
- Apply email best practice, including ESP optimisation, responsive HTML/CSS email coding, A/B testing, dynamiccontentand deliverability.
- Use database segmentation and personalisation to produce relevant customer communications.
- Develop andmaintaineffective collaborative and cross-functional relationships with suppliers, stakeholdersand departments.
- Monitor and manage campaign performance using data, analyticsand reporting.
Requirements
Weare less interested in ticking every box and more interested in finding someone who can make a positive contribution to our team.
• You’lllikely bring
- Essential
- Extensive knowledge of email best practices, including ESP optimisation, responsive design, A/B testing, dynamic content, deliverability, segmentation, personalisationand performance management.
- Proficiencyin HTML and CSS email coding, together with strong computer literacy.
- Strong numeracy and extensive experience using Microsoft Excel.
- Experience using database campaign segmentation for personalised communications.
- Hands‑on technical knowledge of email service provider and CRM platforms, including Salesforce Marketing Cloud; experience may also include Salesforce Journey Builder or Adobe Campaign.
- At least 1–2 years’ experience in a similar agency-side or in‑house B2C marketing role.
- Data and analytics experience.
- A strong operational and commercial mindset, with a decisive, delivery-focusedand return‑on‑investment approach.
- Ability to work under pressure in a fast‑paced environment and meet deadlines.
- Strong commitment to customer experience and enthusiasm for the role.
- Desirable
- A university degree with an emphasis on customer behaviour, marketingor analytics.
- Proficiencyin Adobe Photoshop.
Benefits
Why Work for RDG?
We offer a highly competitive package, including
- 75% discount on rail travel (for work and leisure), plus international rail discounts
- 30 Days annual leave (plus buy/sell options and additional leave for key life events)
- Two Personal Development Days are granted to employees annually
- Interest‑free Season Ticket Loan for commuting costs
- Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
- Pension scheme – up to 8.64% employer contribution
- Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
- Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
- Flexible working arrangements available
- #J-18808-Ljbffr
CRM Engagement Executive employer: Rail Delivery Group
At Rail Delivery Group, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As a strategic HR Partner, you will have the opportunity to lead impactful people initiatives within the dynamic rail industry, while benefiting from professional growth opportunities and a commitment to employee well-being. Located in the heart of the UK railway sector, our organisation offers a unique chance to shape the future of rail transport, making your work both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Engagement Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rail Delivery Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rail Delivery Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rail Delivery Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rail Delivery Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Engagement Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rail Delivery Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rail Delivery Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rail Delivery Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rail Delivery Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rail Delivery Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rail Delivery Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
