Lead Generation Executive in London

RaftLabs is a product-focused software development agency building web, mobile, and AI applications for clients across the US, UK, Ireland, Canada, and Europe. We work with founder-led businesses and mid-market operators who need execution partners, not vendors. We're building a focused vertical practice in hospitality tech—targeting boutique hotels, apartment hotels, and small multi-property groups (15–120 rooms) that are underserved by large‐enterprise software and overcharged by generalist agencies.

We're hiring a Lead Generation Executive to build and run our outbound pipeline for the hospitality vertical. This is not a volume-dial role. You'll work in a targeted, account-based motion — identifying the right operators, initiating precise outreach, and qualifying conversations for our BD lead. You'll own top‐of‐funnel: research, list building, outreach, and first‐touch qualification. You'll report directly to the founder and work in tight feedback loops.

What You'll Do

• Build and maintain a curated ICP list of boutique hotels, apart‐hotels, and small hotel groups across the US, UK, Ireland, and Canada using tools like Apollo, LinkedIn Sales Navigator, and manual research.
• Identify decision‐makers (Owners, MDs, Founders) — not procurement or IT.
• Track trigger events: new property openings, rebrands, leadership changes, OTA review patterns, expansion signals.
• Write and execute personalized cold email and LinkedIn outreach sequences (not templates — contextual, sharp, value‐first).
• Run multi‐touch sequences across email + LinkedIn.
• A/B test messaging, subject lines, and value propositions with a structured approach.
• Maintain clean pipeline hygiene in HubSpot (or equivalent).
• Log all activity, track sequence performance, and flag what's working.
• Weekly reporting on outreach volume, reply rate, conversion to call, and pipeline quality.
• Work closely with the founder and strategy lead to refine ICP, messaging, and vertical positioning.
• Feed intel from the market back into our offer design (what language prospects use, objections, competing tools they mention).

Requirements

Must Have

• 1–3 years in B2B outbound lead generation (agency, SaaS, or tech services preferred).
• Demonstrated ability to research and build targeted prospect lists (not just pull Apollo exports).
• Strong written English — you can write a cold email that doesn't read like a cold email.
• Comfortable with LinkedIn outreach, email sequencing tools (Apollo, Instantly, Lemlist, or similar).
• Data discipline: you track what you send, what works, and why.

Strong Advantage

• Experience targeting US/UK/EU markets.
• Prior exposure to hospitality, SaaS, or property tech buyers.
• Familiarity with trigger‐based prospecting (LinkedIn signals, review trends, job postings as buying intent).
• Understanding of agency deal cycles (not SaaS trials — longer, relationship‐driven).

Mindset

• You think in pipelines, not tasks.
• You take ownership of your number (qualified conversations/month) without being micromanaged.
• You're curious about the vertical you're selling into — you'll read about hotel ops, OTAs, and hospitality software on your own.
• You improve your sequences based on data, not gut.

What You Won't Be Doing

• Cold calling from a generic list of 10,000 companies.
• Running spray‐and‐pray email blasts.
• Chasing SMBs with no budget or no decision‐making authority.
• Working from a script someone else wrote without context.

Compensation & Structure

CTC: Fixed + performance incentive linked to qualified meetings generated. Performance bonus: Tied to meetings booked + deals influenced (not just volume).

Why This Role

• Direct access to the founder — fast feedback loops, no bureaucracy.
• You'll help shape how a growing agency enters and owns a niche vertical.
• Your market intel will directly influence our product and service design.
• Clear growth path to BD or Account Executive if pipeline targets are met consistently.