Director of Group Sales

Director of Group Sales

Full-Time 80000 - 100000 £ / year (est.) Home office (partial)
RAFFLES

At a Glance

  • Tasks: Lead and develop group sales for a luxury hotel, ensuring exceptional service and client relationships.
  • Company: Join Raffles London, a prestigious hotel in an iconic location with a vibrant culture.
  • Benefits: Enjoy staff meals, free uniform dry cleaning, and a range of employee perks.
  • Other info: Opportunities for career growth and development across Accor's global brand portfolio.
  • Why this job: Be part of a world-class team and make a real impact in the luxury hospitality industry.
  • Qualifications: Experience in group sales within luxury environments and strong communication skills required.

The predicted salary is between 80000 - 100000 £ per year.

Raffles London at The OWO and The OWO Residences by Raffles operates a 120 room and suites flagship hotel at the iconic Old War Office building along with a collection of 85 exceptional branded residences at this landmark destination on Whitehall, including 12 distinct restaurants and bars Including our signature chef Mauro Colagreco.

The Guerlain spa and Pillar Wellness, and a 600 seated-capacity grand ballroom.

Job Description

Scope Of Position

Your role will be responsible for leading, managing and developing the group business, selling rooms events, and banqueting within Raffles London.

Ensuring all sales calls and leads are fully followed up and logged in line with the Raffles standards.

Building relations and growing recognition of the hotel.

Achieving time sensitive and budget targets.

  • Managerial responsibilities
  • Manage a team of two direct reports.
  • Provided leadership and performance review, coaching and professional development.

Be on site to meet and greet clients, work with the events operations and concierge teams to ensure guests needs are met and ensuring smooth and efficient service and the ability to pre-empt and deliver a luxurious and high-quality level of service.

Responsibilities

  • Operation
  • Responsible for incoming enquiries, from conversion through to a signed contract.
  • Work with the Director of Sales & Marketing and the Director of Sales to create and implement a sales strategy in accordance with budget.
  • Attend sales missions, networking events, trade shows and exhibitions as required.
  • Prospect opportunities through telephone calls, virtual presentations and in-person visits to research, penetrate and develop new accounts.
  • Deal with group enquiries and provide excellent customer service during every element of the group enquiry process, taking the initial enquiry, negotiating rates, contracting.
  • To identify and lead the account management of key clients to ensure revenue is maximized.
  • Recognize opportunities to maximize revenue through upselling, conversion, and drive repeat business.
  • Identify potential changes in the market in a timely manner and pivot to ensure that revised strategies are quickly in place to stimulate alternative demand channels.
  • Monitor competitor activity in the market and be consistently up to date with schedules, state visits, cultural occasions, and political and economic change.
  • Coordinate logistics & funding and accompany fam trips to Raffles London to increase awareness, knowledge and loyalty among key opinion leaders and top bookers from the Groups market.
  • Ensure strong internal communication together with the events team, through meetings, pre-cons, group resumes, banqueting event orders, post-group reviews and client feedback.
  • A good understanding of revenue management and work collaboratively with the Director of Revenue Strategy to achieve the hotels goals.
  • Manage the sales system to ensure all information is correct and updated and that all bookings, enquiries and activities are logged to maintain a comprehensive account management system and clean database.
  • Work within the boundaries of the budgeted and forecasted sales expenses.
  • Ensure payment schedules are made clear to clients and are always adhered tostandards.
  • Submit reports to the Director of Sales when required,
  • Ensure clear, positive, and regular communication with the Accor National Account Managers, the Regional Sales Offices, and the Luxury Sales Team and to work collaboratively to achieve all goals,
  • Work with the Director of Sales and the Director of Communications on trade marketing pieces and other ad hoc marketing and promotional activities that will support the sales strategy,
  • Be entrepreneurial, highly creative and think beyond the boundaries,
  • Have a very strong knowledge of hotel operations and be ‘hands on’
  • Take time to get to know customers, build lasting relationships and always committed to service excellence,
  • Performs other duties as required or assigned including working in a different department or restaurant, than usually assigned.
  • Additional responsibilities in absence of line manager or senior employee.
  • Performs other duties as required or assigned including working in a different department or restaurant, than usually assigned.
  • Manage a team of two direct reports.
  • Provided leadership and performance review, coaching and professional development
  • Leadership
  • Ensuring composure under pressure and providing leadership and guidance to the Team when required.
  • Actively encouraging and promoting employees to be creative and innovative, whilst recognising them for their contributions to the success of the operation.
  • Health and Safety
  • Ensure that all potential and real hazards are reported immediately and rectified.
  • Be fully conversant with all departmental Fire, Emergency and Bomb procedures.
  • Ensure the safety of the persons and the property of all within the premises, by strict adherence to existing laws, statutes and applicable ordinances, and by anticipating possible and probable hazards and conditions and either correcting them or pre-planning a defence against them.
  • Stimulate and encourage a general awareness of Health and Safety in relation to all tasks and activities undertaken in the department.

Qualifications

Qualifications, Skills & Experience

  • Previous experience working the Group market.
  • Minimum of 2 years’ experience in a similar role in a luxury environment.
  • Someone who has an extensive network of contacts and relationships within the corporate market or diplomatic market.
  • A proven track record and ability to provide high levels of service under pressure.
  • Exceptional communication and customer service skills, both written and spoken.
  • Strong time management skills with the ability to multi-task while maintaining an immaculate and professional appearance.
  • An understanding and willingness to contribute to a 24h operational schedule when required.
  • Previous experience within a luxury hotel environment working with LQA, Forbes 5* or equivalent standards.
  • Disclaimer
  • The information and statements in this Job Description only indicate the general nature and level of work to be performed by the employee.

They are not an exhaustive list of all required responsibilities, duties and skills.

Additional duties may be assigned and requirements may vary from time to time, in particular during special project periods.

You may also be required to work in another position and another department from time to time, dependent on the needs of the business and within reason.

  • Please note that this position will involve an element of pulling, Lifting, Pushing and/or Manual Handling.
  • This position requires the fulfilment of night shift duties based on the operational needs of the business.

The ability and willingness to work during these hours is a necessary condition of employment.

Additional Information

Why join our Raffles team?

Not only will you be joining one of the world’s best hotels you will also receive great benefits including:

  • Staff meals whist on duty.
  • Free dry cleaning for uniform.
  • Employer pension contribution of 3%
  • Enhanced maternity, paternity and adoption pay.
  • Life Assurance 1x salary
  • Employee assistance program, including virtual GP and financial advice.
  • Season ticket loans and cycle to work scheme.
  • Colleague gifting to celebrate special occasions.
  • Paid days off to move house or give back time to a charity of your choice.
  • Internal learning and development programmes tailored to you.
  • Fun-filled events, whether that’s a pub quiz, team run or festive party.
  • Employee benefit card offering discounted rates of up to 30% at Accor worldwide and Raffles London F&B outlets.
  • Worldwide development opportunities across Accor’s extensive brand portfolio.

Respect

We value the needs ideas and individuality of others; we treat everyone with fairness and dignity.

Belonging: We celebrate our differences. We support each other and we always stand together.

Integrity: We build trust through mutual respect and being authentic.

Empowerment: We have the authority to take initiative and anticipate moments to create unforgettable experiences.

Excellence: We make genuine connections, and we cherish every opportunity to make the people around us feel special.

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RAFFLES

Contact Details:

RAFFLES Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Director of Group Sales

Get a Taste of the Scene

Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!

Network at Food Festivals

Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!

Show Off Your Skills

Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like RAFFLES. It’s a fun way to stand out and demonstrate what you bring to the table!

Reach Out Directly to RAFFLES

Don't be shy about reaching out to RAFFLES directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!

We think you need these skills to ace Director of Group Sales

Sales Strategy Development
Customer Relationship Management
Negotiation Skills
Event Management
Team Leadership
Networking
Revenue Management

Some tips for your application 🫡

Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.

Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!

Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about RAFFLES and how your skills can contribute to our team's success. We're after that genuine connection!

Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!

How to prepare for a job interview at RAFFLES

Show Your People Skills

In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!

Know Your Menu Inside Out

Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!

Demonstrate Your Team Spirit

Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'

Get Ready for a Practical Test

In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!