RAFAKidz Marketing Officer
Leicester LE3 1UT with Hybrid Working
£38140 37.5 hours per week
About RAFAKidz
RAFAKidz is on a mission to provide exceptional, affordable childcare tailored to the unique needs of Armed Forces and civilian families. With nurseries located on or near RAF and MOD stations across the UK, we are proud to be fully OFSTED-registered and committed to safeguarding, quality, and excellence. We work closely with children, families, and partner organisations to ensure every child has the opportunity to thrive. Our strong ties to the RAF and the RAF Association help us deliver a curriculum and environment that supports the needs of serving families.
The Role
The RAFAKidz Marketing Officer is responsible for planning and delivering targeted marketing campaigns that achieve two critical business objectives: attracting high-quality nursery staff and maintaining strong occupancy levels across the RAFAKidz nursery network. Working across recruitment, lead generation and brand marketing, the role will ensure our nurseries have the people and families they need to thrive while continuing to strengthen the RAFAKidz brand.
Primary responsibilities
- Lead marketing campaigns that attract high-quality nursery practitioners, managers and support staff across the RAFAKidz network.
- Plan and deliver occupancy campaigns that generate enquiries, visits and registrations to support nursery occupancy targets.
- Develop integrated recruitment and occupancy marketing plans using digital, social, local and community marketing channels.
- Monitor campaign performance, customer journeys and conversion rates, using insight to optimise results and maximise return on investment.
- Act as the subject matter expert for RAFAKidz marketing, ensuring activity aligns with organisational priorities.
- Protect and promote the RAFAKidz brand in partnership with the Corporate Communications Team.
- Support nursery teams with local marketing activity, events and promotional opportunities.
- Manage relationships with agencies, suppliers and third-party partners to maximise campaign performance.
- Collaborate with the Customer Engagement Team to optimise enquiry handling and family journeys from first contact through to enrolment.
- Stay informed on developments within the early years sector, including funding, policy and workforce trends.
About you
We are looking for an experienced marketing professional with a strong track record of delivering recruitment and lead-generation campaigns. You may have worked within the early years sector, childcare, education, recruitment or a similarly customer-focused environment. You will have experience planning and delivering integrated marketing campaigns that generate measurable outcomes, whether that’s attracting high-quality candidates, increasing enquiries or driving customer acquisition. You should be confident using data, CRM systems and marketing insights to understand customer journeys, improve conversion rates and demonstrate campaign performance. Experience of working with Salesforce or similar CRM platforms is essential.
We’re looking for someone who is proactive, commercially aware and highly organised, with excellent stakeholder management skills and the ability to manage multiple projects simultaneously.
The RAF Association is a Disability Confident employer. Please let us know if you require any assistance with your application.Applicants must have the right to work in the UK as we are unable to enter into sponsorship agreements
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RAFAKidz Marketing Officer in Leicester employer: RAFAKidz Limited
RAFAKidz is an exceptional employer, offering a supportive and vibrant work culture at our Abbey Wood Nursery in Bristol. With generous benefits such as enhanced childcare discounts, healthcare cashback, and opportunities for professional growth, we prioritise the well-being of our staff while fostering a collaborative environment. Join us to be part of a team that celebrates achievements together and values your contributions.
