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For Companies At a Glance
- Tasks: Manage and optimise high-value digital paid media campaigns across the UK and Europe.
- Company: Join Radwell, a leader in industrial electronics and automation solutions.
- Benefits: Enjoy a competitive salary, hybrid working, and fully funded professional memberships.
- Other info: Collaborative culture with opportunities for career growth and community engagement.
- Why this job: Make an impact in a dynamic e-commerce team while growing your digital marketing skills.
- Qualifications: Experience in digital marketing, especially with Google Ads and e-commerce campaigns.
The predicted salary is between 40000 - 40000 ÂŁ per year.
We are recruiting a Digital Paid Media Specialist to work within our growing E‑Commerce team. This role offers the opportunity to manage high‑value campaigns and contribute to ambitious growth plans across the UK and Europe.
Benefits
- A starting salary of ÂŁ40,000 per annum
- Discretionary bonus of up to 10% based on company performance
- Hybrid and flexible working policy after initial training
- Fully funded professional memberships
- Enhanced annual leave
- Private health/medical insurance
- Life insurance / death in service insurance
- Access to a benefits portal with a wide range of offerings
- Complimentary mental health support and counselling sessions
- Free tea and coffee, and on‑site parking
- Celebration of National Engagement Days and support for charitable and community work
The Role
As Digital Paid Media Specialist, you will play a key role in the execution and optimisation of paid search and shopping campaigns across the UK and Europe. This is a hands‑on, execution‑focused role that reports to the Director of Paid Media, with an opportunity to contribute to strategy and scale campaigns at pace.
Key Responsibilities
- Set up, manage, and optimise paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
- Support large‑scale product advertising across a catalogue of millions of SKUs
- Monitor performance against key metrics such as revenue, ROAS, acquisition, and engagement
- Analyse complex performance data to identify optimisation opportunities and provide actionable insights
- Collaborate with internal teams (Analytics, Product, Creative, and Sales) to align campaigns with inventory, pricing, and demand
- Maintain and optimise product feeds in line with Google Merchant Center best practices
- Support agency and vendor relationships through data insights and performance reporting
- Implement new tools, automation, and workflows to improve efficiency and scalability
- Ensure compliance with GDPR and regional data privacy requirements
- Keep up to date with industry trends, competitor activity, and new paid media opportunities
About You
- Proven experience in digital marketing with hands‑on expertise in Google Ads and Microsoft Ads
- Proven experience managing e‑commerce and Google Shopping campaigns
- Strong analytical skills and the ability to interpret data and prioritise opportunities
- Experience working with large budgets and complex campaign structures
- Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
- Strong communication skills and ability to collaborate cross‑functionally
Desirable
- Experience within electrical, automation, MRO, or parts‑based industries
- Experience using tools such as Google Merchant Center, SQL, or WhatConverts
- Bachelor’s degree in marketing, Business, or a related field
About Radwell
Radwell is the world’s leading provider of spare parts and repair solutions in industrial electronics, robotics, and automation. With more than 35 million parts globally, we support customers in maintaining their systems with fast response times. Our international footprint and collaborative culture make us a dynamic and rewarding workplace.
Equal Opportunity
Radwell International is an equal‑opportunity employer and welcomes applications from candidates of all backgrounds. We believe a diverse workforce is essential to our success and invite individuals who value diversity and inclusion to join us.
Digital Paid Media Specialist in Blackburn employer: Radwell International
Contact Detail:
Radwell International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Paid Media Specialist in Blackburn
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will give potential employers a taste of what you can bring to the table, especially in digital paid media.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Be ready to discuss your experience with Google Ads and Microsoft Advertising, and how you've optimised campaigns in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Digital Paid Media Specialist in Blackburn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Paid Media Specialist role. Highlight your experience with Google Ads and Microsoft Advertising, and don’t forget to showcase any e-commerce campaigns you've managed. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how you can contribute to our ambitious growth plans. Be sure to mention specific achievements that demonstrate your analytical skills and campaign management experience.
Show Off Your Analytical Skills: Since this role involves analysing complex performance data, make sure to highlight your analytical skills in your application. Share examples of how you've used data to optimise campaigns and drive results. We love seeing numbers that back up your claims!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to upload your CV and cover letter directly. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Radwell International
✨Know Your Stuff
Make sure you brush up on your knowledge of Google Ads and Microsoft Advertising. Familiarise yourself with the latest trends in digital marketing, especially around e-commerce and paid media campaigns. Being able to discuss recent changes or features will show that you're proactive and passionate about the field.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to optimise campaigns. Think about how you’ve monitored performance metrics like ROAS or engagement in past roles. Being able to articulate your analytical process will demonstrate your capability to drive results.
✨Collaboration is Key
Since this role involves working with various teams, be ready to share experiences where you collaborated cross-functionally. Highlight how you’ve worked with analytics, creative, or sales teams to align campaigns with business goals. This will show that you can thrive in a team-oriented environment.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company’s current campaigns or future strategies. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals. It’s a win-win!