At a Glance
- Tasks: Drive customer acquisition and revenue growth in cybersecurity across key sectors.
- Company: Join Radware, a global leader in cybersecurity solutions.
- Benefits: Competitive salary, commission, car allowance, pension, and private healthcare.
- Other info: Opportunities for career advancement and global exposure.
- Why this job: Make a real impact in the fast-paced world of cybersecurity.
- Qualifications: 5+ years in channel management, strong network in MSSP community.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Radware is a global leader in cybersecurity and application delivery solutions for virtual, cloud, and software‑defined data centres. We protect some of the world’s most critical infrastructure, digital businesses, and high‑value brands from today’s most aggressive cyber threats with our technically acclaimed DDoS Detection/Mitigation, Application Security and Application Delivery solutions.
We are seeking a highly motivated, experienced New Business Sales Executive to drive customer acquisition and revenue growth across key verticals including finance, retail, government, and other digital enterprises. We are looking for a proactive and entrepreneurial sales professional to identify, develop, and close new business opportunities across the UK and Ireland. This is a hunter role focused on targeting net‑new logos through direct engagement and partner collaboration. You will work closely with a highly skilled pre‑sales, marketing, and channel ecosystem to shape and close cybersecurity and application security solutions that solve real‑world business problems.
Key Responsibilities
- Own and execute a new business sales strategy across target sectors / accounts.
- Identify and engage key decision makers and influencers within target organisations, leveraging your network and outbound sales tactics.
- Develop and manage a high‑quality sales pipeline and forecast using our CRM tools.
- Lead the end‑to‑end sales process – from prospecting, qualification, and proposal development through to negotiation and contract close.
- Collaborate closely with pre‑sales engineers, marketing, and channel partners to deliver compelling value propositions and customer‑specific solutions.
- Cultivate strategic relationships with key OEM partners, distributors, MSSPs and resellers.
- Stay current on industry trends, competitive landscape, and emerging threats to deliver trusted‑advisor level insights to prospects.
- Meet or exceed quarterly and annual sales quotas.
We enable organisations to safeguard their digital services and applications against the most sophisticated threats – including DDoS, WAF, API abuse, bot traffic, and application‑layer attacks. As part of our strategic focus on the service provider channel, we are expanding our team to include an experienced and well‑connected MSSP Account Manager to accelerate the recruitment and enablement of Managed Security Service Providers across the UK and Ireland. The MSSP Account Manager – UK&I will be responsible for identifying, engaging, onboarding, and developing strategic partnerships with Managed Security Service Providers (MSSPs) who are looking to embed or resell Radware’s Cloud DDoS and Cloud WAAP services as part of their managed security offerings. You will own the full lifecycle of MSSP partner engagement — from early‑stage recruitment and solution development, to joint go‑to‑market planning and long‑term revenue growth.
Key Responsibilities
- Recruit and onboard new MSSP partners across the UK & Ireland, focusing on embedding Radware’s cloud‑native DDoS and WAAP services into their managed security portfolios.
- Develop compelling value propositions, service bundles, and commercial models that enable partners to build profitable Radware‑powered offerings.
- Own the MSSP relationship lifecycle: from recruitment and enablement to business development, sales acceleration, and commercial governance.
- Build and execute joint business plans with each partner, including marketing campaigns, technical onboarding, and pipeline creation.
- Collaborate with Radware’s channel team, marketing, and sales engineers to support MSSPs with go‑to‑market content, pricing models, POCs, and pre‑sales support.
- Maintain a healthy pipeline of partner‑led opportunities and provide accurate forecasting to senior leadership.
- Identify and remove blockers to partner adoption and ensure long‑term commercial success.
- Maintain deep awareness of the MSSP landscape in UK&I — including emerging players, buying trends, competitive positioning, and compliance requirements (e.g. NIS2, ISO 27001, SOC 2).
- Represent Radware at industry events and MSSP‑focused forums to promote brand visibility and thought leadership.
Required Skills & Experience
- 5+ years of experience in channel, alliances, or account management roles, ideally focusing on cybersecurity or cloud‑based security services.
- Proven success in recruiting and growing MSSP partnerships — including onboarding, commercial negotiation, and program management.
- Strong understanding of MSSP business models, including service packaging, SLAs, recurring revenue mechanics, and managed detection/response environments.
- Strong network of contacts within the UK&I MSSP community, with the ability to open doors and build executive‑level relationships.
- Familiarity with cloud‑native security services such as Cloud DDoS, Web Application Firewalls (WAF), API protection, and Bot mitigation.
- Commercial and strategic mindset — capable of aligning partner strategies with Radware’s growth goals.
- Excellent communication, relationship‑building, and stakeholder management skills.
- Ability to work independently, prioritise effectively, and operate with agility in a fast‑moving environment.
Nice if you have
- Exposure to public cloud security (AWS, Azure, GCP) and how MSSPs integrate cloud workloads into their service stack.
- Experience with Radware, Cloudflare, Akamai, Imperva, Netscout Arbor, or similar vendors.
- Experience building partner programs, MDF campaigns, or co‑branded service offerings.
- Understanding of UK&I compliance and regulatory drivers in verticals like critical national infrastructure, financial services, and government.
What We Offer
- Competitive base salary and commission package.
- Car allowance, pension, and private healthcare.
- Access to a market‑leading cybersecurity portfolio with a compelling MSSP value proposition.
- High visibility and strategic impact in Radware’s UK&I growth strategy.
- Autonomy to drive partner success with full support from a highly collaborative global team.
- Opportunities for career advancement and global exposure within Radware’s expanding channel and alliances organisation.
If you are a commercially astute, relationship‑driven channel leader with experience in the MSSP space, we’d love to hear from you. To apply, please submit your CV and a brief cover note outlining your relevant experience.
Primary Location GB‑GB‑London
Work Locations Radware UK, London
Job Field Sales Sales Account Management
Regional Sales Manager UK employer: Radware
Radware is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. With a strong focus on employee growth, we provide competitive salaries, comprehensive benefits including private healthcare and a car allowance, and opportunities for career advancement within our global team. Join us to be part of a leading cybersecurity firm that values your contributions and empowers you to drive meaningful impact across key sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager UK
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Manager UK at Radware, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Radware. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Manager UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Manager UK
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Radware:When writing your cover letter, make sure to tailor your message specifically for Radware. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Radware
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Radware that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Radware that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Radware’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.