At a Glance
- Tasks: Lead a talented sales team and develop strategies for growth in the foodservice market.
- Company: Radnor Hills, a family-run business producing premium soft drinks in mid-Wales.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Dynamic role with significant ownership and collaboration across departments.
- Why this job: Join a successful team and make a real impact on the foodservice industry.
- Qualifications: Proven experience in sales leadership and strategic planning.
The predicted salary is between 60000 - 80000 £ per year.
About Radnor Hills Nestled in the heart of mid-Wales, Radnor Hills is a fifth-generation family business producing a growing range of soft drinks using exceptionally pure spring water from our source.
Our still, sparkling and flavoured drinks are enjoyed by consumers across the UK, supported by strong customer partnerships, continued sales growth and a culture built around our people, products, customers, community and environment.
The opportunity We are looking for an ambitious and commercially driven Head of Foodservice to lead the next stage of growth within one of our key sales channels.
This is not a turnaround role.
You will take responsibility for an established and successful channel, lead a talented and highly regarded sales team, and work with customers and partners where strong relationships are already in place.
Your role will be to build on those foundations: developing our people, strengthening our commercial strategy, identifying new opportunities and ensuring Radnor Hills continues to grow profitably across the foodservice market.
You will have significant ownership of the channel and work closely with colleagues across sales, marketing, operations, supply chain, finance and the wider senior leadership team.
The position is based around our Knighton site, with hybrid working and regular UK travel.
Responsibilities Lead, support and develop a high-performing foodservice sales team, creating clear direction, accountability and an environment in which people can perform at their best.
Develop and deliver a clear foodservice strategy that supports the wider ambitions of Radnor Hills.
Take ownership of revenue, margin and profitability across the channel.
Lead the annual commercial planning process, including budgets, forecasts, pricing, promotional investment, account plans and performance reviews.
Build on our strong relationships with national and regional distributors, contract caterers, wholesalers, national operators and independent customers.
Identify and convert new business opportunities across the foodservice market.
Work with the team to build a strong, well-managed pipeline and open new routes to market, customers, listings and partnerships.
Use sales data, market insight and customer intelligence to understand performance, prioritise opportunities and make well-informed commercial decisions.
Ensure the CRM system is used effectively to provide clear visibility of customer activity, opportunities, commitments and next actions.
Provide clear and accurate forecasts and represent the requirements of the foodservice channel across the wider business.
Collaborate closely with marketing, production, logistics, supply chain, finance and demand planning to ensure commercial plans are realistic, well communicated and successfully delivered.
Experience
Head of Channel - Foodservice employer: Radnor Hills
Radnor Hills is an exceptional employer that values its people and fosters a supportive work culture, making it an ideal place for the Head of Channel - Foodservice role. With a focus on employee development and strong community ties, you will have the opportunity to lead a talented sales team while enjoying the benefits of hybrid working and a collaborative environment. Join us in our Knighton location, where your contributions will directly impact our growth and success in the foodservice market.
