Sales Development Representative
Sales Development Representative

Sales Development Representative

Crewe Full-Time 28800 - 48000 £ / year (est.) No home office possible
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Radius

At a Glance

  • Tasks: Identify and nurture leads, book meetings, and support sales growth.
  • Company: Join a forward-thinking global business focused on sustainable solutions.
  • Benefits: Enjoy 25 days holiday, pension plan, and wellness support.
  • Why this job: Make an impact in a role that drives new business opportunities.
  • Qualifications: Sales experience and strong communication skills are essential.
  • Other info: Inclusive workplace with a commitment to diversity and career growth.

The predicted salary is between 28800 - 48000 £ per year.

Company Description

We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs.

Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e-mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.

This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.

Job Description

The Sales Development Representative (SDR) plays a crucial role in driving new business opportunities and supporting growth within our existing customer base. This role is responsible for identifying, qualifying, and nurturing potential leads, booking meetings for the sales team, and maintaining ongoing relationships to help expand the company’s customer network and revenue.

The SDR acts as the first point of contact for many of our prospective clients, representing our brand with professionalism, enthusiasm, and a genuine commitment to helping customers find solutions that meet their needs.

Key Responsibilities:

1. Prospecting

  • Identify and research potential customers that fit the target market profile for our products and services.
  • Build and maintain lists of qualified leads using Salesforce.
  • Use outbound strategies such as cold calling, social selling, and targeted email campaigns to engage potential clients.
  • Assess and qualify leads based on agreed criteria such as budget, business need, decision‑making authority, and timeline.
  • Qualify inbound (IB) enquiries and referral leads to ensure alignment with target customer profiles.
  • Book meetings or product demonstrations for qualified leads with the relevant Business Development Managers (BDM).
  • Maintain regular communication with prospects to build trust and interest over time.
  • Share relevant product information, updates, and tailored resources to keep prospects engaged.
  • Record all interactions and lead progress within Salesforce to ensure a complete and accurate pipeline view.

4. Booking Meetings

  • Schedule and confirm meetings or demos between qualified prospects and the wider BDM network.
  • Manage scheduling efficiently across regions where applicable, where possible maximising efficiency through location management.
  • Utilise a mix of communication channels (calls, emails, LinkedIn, video etc) to maximise outreach success.

5. Managing Relationships

  • Support ongoing engagement with existing clients to ensure satisfaction and retention.
  • Identify opportunities for upselling or cross‑selling within the current customer base.
  • Conduct product demonstrations for existing customers to highlight new features and enhancements across all regions.

6. Reporting and Feedback

  • Track daily and weekly activities, lead conversions, and booked meetings in Salesforce.
  • Prepare weekly reports summarising outreach metrics, pipeline health, and meeting outcomes.
  • Provide feedback to the sales and marketing teams to help refine lead generation campaigns, messaging, and qualification processes.

Qualifications

  • Proven experience in a sales, business development, or lead generation role (preferably in a B2B environment).
  • Strong communication skills, both verbal and written, with a confident and engaging phone manner.
  • Proficiency with CRM systems (e.g., Salesforce) and sales engagement tools.
  • Ability to manage multiple prospects and priorities simultaneously.
  • High levels of motivation, resilience, and a growth mindset.
  • Strong organisational and time management skills with attention to detail.

Additional Information

Your impact on Radius will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.

Not only will you have the chance to further your career development within Radius, but you’ll also have access to our competitive reward and benefits package.

  • 25 days holiday + bank holidays
  • Annual salary review
  • Pension plan
  • Life assurance
  • Electric Vehicle salary sacrifice scheme
  • Employee assistance programme
  • 24 hour wellness and healthcare assistance via ‘Help@Hand’ by Unum
  • Time off for fertility treatment and in the event of pregnancy loss
  • ‘Cycle to work’ scheme

And of course, you will be part of a modern office space in Crewe that will provide you with an outstanding working environment.

Diversity, Equality & Inclusion at Radius

Our global DEI networks champion LGBTQ+ inclusion, cultural diversity, women’s empowerment and mental health, neurodiversity and disability support.

We also offer:

  • Global Female Health Policy & Female Health Champions
  • Pregnancy Loss and Fertility Treatment Policies
  • Endometriosis Friendly Employer (UK)
  • Mental Health First Aiders
  • Disability Confident Committed Employer (Level 1)
  • Race at Work Charter signatory
  • Proud sponsor of Crewe Pride (4 years running) and Cheshire Pride Awards Corporate Supporter 2025
  • Community network driving charity and volunteering initiatives, with 8 consecutive years of participation in the UK Challenge.
  • Give as you earn scheme (payroll giving) and match funding

Next Steps

If you feel we are a good match for each other, you can apply online now!

If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team via talent@radius.com

Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

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Sales Development Representative employer: Radius

At Radius, we pride ourselves on being an innovative and sustainable employer that champions employee growth and well-being. Our collaborative work culture fosters creativity and inclusivity, while our comprehensive benefits package, including a generous holiday allowance and wellness support, ensures that our team members feel valued and empowered. Join us in our mission to drive transformative solutions for a connected future, where your contributions will make a meaningful impact.
Radius

Contact Detail:

Radius Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Representative

✨Tip Number 1

Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show genuine interest when you connect with them.

✨Tip Number 2

Leverage your network! Reach out to current or former employees on LinkedIn. They can provide insights about the company culture and even refer you internally, which can give you a leg up in the hiring process.

✨Tip Number 3

Practice your pitch! Prepare a brief introduction about yourself and your experience that highlights why you're a great fit for the Sales Development Representative role. Confidence is key when making those first connections!

✨Tip Number 4

Don't forget to follow up! After any interaction, whether it's a call or a meeting, send a thank-you email. It shows professionalism and keeps you on their radar as they make their decisions.

We think you need these skills to ace Sales Development Representative

Lead Generation
Sales Development
Customer Relationship Management (CRM)
Salesforce Proficiency
Cold Calling
Social Selling
Email Campaigns
Communication Skills
Organisational Skills
Time Management
Attention to Detail
Motivation
Resilience
Growth Mindset

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to contribute to our mission of sustainable mobility and technology solutions.

Tailor Your CV: Make sure to customise your CV to highlight relevant experience in sales or lead generation. We love seeing how your skills align with what we’re looking for, so don’t be shy about showcasing your achievements!

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free from jargon. This will help us understand your qualifications quickly!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!

How to prepare for a job interview at Radius

✨Know Your Product Inside Out

Before the interview, make sure you understand the company's products and services thoroughly. This will help you answer questions confidently and demonstrate your genuine interest in their offerings, especially their e-mobility solutions.

✨Showcase Your Sales Skills

Prepare to discuss your previous sales experiences, particularly in lead generation or B2B environments. Use specific examples to illustrate how you've successfully identified and nurtured leads, and be ready to explain your approach to cold calling and email campaigns.

✨Familiarise Yourself with Salesforce

Since the role involves using Salesforce for tracking leads and interactions, brush up on your CRM skills. If you have experience with Salesforce, be prepared to share how you've used it to manage your sales pipeline effectively.

✨Ask Insightful Questions

At the end of the interview, don’t hesitate to ask questions about the company’s growth strategies or how they measure success in the SDR role. This shows that you're not only interested in the position but also in contributing to the company's mission of sustainable mobility.

Sales Development Representative
Radius
Location: Crewe
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