At a Glance
- Tasks: Lead innovative marketing strategies to drive customer acquisition and revenue growth.
- Company: Join a global business with 35 years of experience in transformative solutions.
- Benefits: Enjoy a pension plan, life assurance, wellness support, and more perks.
- Other info: Inclusive workplace committed to diversity and community initiatives.
- Why this job: Be at the forefront of marketing innovation and make a real impact.
- Qualifications: Proven B2B marketing leadership experience and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
We’ve been helping businesses grow for 35 years. When Radius started in 1990, we ran a successful SME fuel business in North West England. Today we are a global business services company running in 19 countries across five continents. We’re an ambitious, forward‑thinking global business who build transformative solutions for our customers to deliver best‑in‑class sustainable mobility, connectivity and technology solutions.
We are seeking a dynamic and results‑oriented Head of Marketing to lead and drive our customer acquisition, pipeline generation, and revenue growth across the GB Fuel business. As the marketing lead for the GB Fuel business, you will act as the key link between Fuel and Central Marketing, ensuring Fuel products, propositions, campaigns, and commercial priorities are accurately represented across all acquisition channels and customer touchpoints. The ideal candidate will have a proven track record in executing high‑impact marketing campaigns, managing a cross‑functional stakeholder group, and scaling customer acquisition through innovative digital strategies.
Key Accountabilities:
- Outbound Sales Campaigns: Own and deliver the GB Fuel marketing strategy to generate qualified pipeline and drive revenue growth. Partner with Sales Leadership to define priority segments, target industries, and growth opportunities. Design and execute integrated, sector‑focused campaigns that support outbound sales and increase opportunity creation. Develop sales enablement and nurturing programmes to improve lead quality, engagement, and conversion rates.
- Customer Journey Ownership: Own the end‑to‑end customer journey from acquisition through onboarding and early lifecycle. Identify and implement improvements to customer experience, engagement, and conversion across all touchpoints. Ensure consistent, compelling messaging and propositions throughout the customer lifecycle. Collaborate with Customer Success, Account Management, and Product teams to support retention, adoption, and growth.
- Campaign Strategy & Execution: Develop and deliver annual and quarterly campaign plans aligned to commercial objectives. Lead multi‑channel campaign execution across digital, direct, events, partnerships, and sales support. Drive proposition‑led campaigns that support acquisition, product adoption, and revenue growth. Support go‑to‑market planning for new products, partnerships, and initiatives, ensuring timely and effective delivery.
- Digital Acquisition Collaboration: Partner with Central Digital Acquisition to align GB Fuel priorities across all channels. Influence targeting, messaging, landing pages, and conversion strategies to maximise performance. Ensure accurate and compelling representation of Fuel propositions across digital channels. Collaborate on SEO, PPC, paid social, and demand generation to improve lead quality and acquisition outcomes.
- Performance & Commercial Management: Own marketing performance against pipeline, acquisition, and revenue targets. Monitor and optimise campaign and conversion performance using data, insights, and testing. Partner with Sales, Revenue Operations, and Marketing teams to review performance and drive improvements. Provide clear performance reporting, insights, and recommendations to senior stakeholders.
- Budget & Agency Management: Manage the GB Fuel marketing budget, ensuring investment is aligned to commercial priorities and ROI. Prioritise spend based on pipeline contribution, performance, and growth opportunities. Oversee agency and supplier relationships to support effective campaign delivery. Ensure all marketing activity is delivered efficiently, within budget, and to a high standard.
Qualifications:
- Proven experience in B2B marketing leadership roles, with a strong focus on demand generation, customer acquisition, and revenue growth.
- Track record of delivering qualified pipeline and supporting commercial outcomes through targeted, insight‑led marketing activity.
- Expertise in developing and executing integrated campaigns that align closely with sales teams and commercial priorities.
- Strong understanding of customer journeys, lead nurturing, and conversion optimisation, supported by hands‑on use of CRM and marketing platforms (e.g. Salesforce, Marketing Cloud).
- Highly analytical and commercially driven, with the ability to use data, performance metrics, and insight to optimise marketing effectiveness.
- Excellent stakeholder management and leadership capability, with experience operating in matrix environments and influencing across sales, marketing, and central functions.
- Bachelor’s degree in marketing, business, or related field; MBA or advanced degree is a plus, but not a must.
Benefits:
- Pension plan
- Life assurance
- Employee fuel card scheme (after 6 months)
- Electric Vehicle salary sacrifice scheme (after 12 months)
- Employee assistance programme
- 24 hour wellness and healthcare assistance via ‘Help@Hand’ by Unum
- Time off for fertility treatment and in the event of pregnancy loss
- ‘Cycle to work’ scheme
Additional Benefits & Policies:
- Global Female Health Policy & Female Health Champions
- Pregnancy Loss and Fertility Treatment Policies
- Endometriosis Friendly Employer (UK)
- Women‑focused gym & female health events
- Mental Health First Aiders
- Disability Confident Committed Employer (Level 1)
- Race at Work Charter signatory
- Proud sponsor of Crewe Pride and Cheshire Pride Awards
- Corporate Supporter 2025 Community network driving charity and volunteering initiatives, with 8 consecutive years of participation in the UK Challenge.
- Give as you earn scheme (payroll giving) and match funding
Equal Opportunity Statement: Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background. We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.
Head of Marketing in Crewe employer: Radius
At Radius, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and employee growth. As a global leader in business services, we offer our employees competitive benefits, including a pension plan, wellness support, and unique initiatives like our Electric Vehicle salary sacrifice scheme. Join us in our mission to drive sustainable mobility and technology solutions while enjoying a collaborative environment that values your contributions and supports your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Crewe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Radius and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Radius are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Radius on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Radius. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Crewe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Radius. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Radius:Show us that you’ve done your homework! In your application, briefly mention what you admire about Radius’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Radius
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Radius will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Radius, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
