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For Companies At a Glance
- Tasks: Analyse and optimise online visitor journeys to enhance lead generation.
- Company: Join a forward-thinking company focused on innovation and inclusivity.
- Benefits: Enjoy competitive rewards, wellness support, and a vibrant office environment.
- Why this job: Make a real impact by improving user experiences across multiple markets.
- Qualifications: Experience in web analytics and A/B testing, with strong Google Analytics skills.
- Other info: Great career progression opportunities in a modern workspace.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for an experienced Web Analyst to play a key role in analysing, optimising, and improving online visitor journeys across our lead generation websites. This role focuses on diagnosing performance issues, shaping experimentation activity, and ensuring insight is translated into measurable improvements across fuel and telematics journeys in multiple markets. You will apply rigorous analytical thinking, combine quantitative and qualitative insight, and work closely with design, development, and marketing stakeholders to inform optimisation decisions and experimentation priorities.
Key Responsibilities
- Web Analytics & Insight
- Analyse online visitor journeys, funnels, and conversion paths using Google Analytics (GA4)
- Conduct detailed analysis to identify performance drivers, friction points, and optimisation opportunities
- Segment and interpret behavioural data across traffic sources, devices, user types, and markets
- Translate complex analysis into clear, actionable insight
- Experimentation & Optimisation
- Conceptualise A/B test ideas based on quantitative and qualitative insight
- Build and run A/B tests across landing pages, forms, and lead generation funnels
- Monitor test performance throughout the test lifecycle
- Produce post-test conclusions and analytical deep dives, clearly articulating learnings and recommendations
- Use behavioural insight tools such as FullStory, alongside analytics data, to inform experimentation
- Manage and maintain experimentation roadmaps across fuel and telematics journeys in all operating countries
- Collaboration & Influence
- Work closely with stakeholders in design and development to ensure experimentation requirements are clearly defined
- Agree scope, dependencies, and delivery timelines to support roadmap execution
- Present optimisation ideas, test rationales, and conclusions to stakeholders
- Influence prioritisation and optimisation decisions through evidence‑based insight
- Measurement & Data Integrity
- Take responsibility for the quality and reliability of analytics and experimentation data
- Use Google Tag Manager to validate and troubleshoot tracking and event implementation
- Work with development teams to ensure measurement requirements are correctly implemented
Required Skills & Experience
- Proven experience working as a Web Analyst or in an analytics‑led optimisation role
- Strong working knowledge of Google Analytics (GA4)
- Confident use of Google Tag Manager for tracking validation
- Strong understanding of user journeys, funnels, and conversion behaviour
- Experience contributing to A/B testing and experimentation programmes
- Ability to communicate analysis, insight, and recommendations clearly to stakeholders
Desirable
- Experience using behavioural insight tools such as FullStory
- Experience working on lead generation or high‑traffic commercial websites
- Exposure to CRO frameworks or experimentation methodologies
- Basic knowledge of HTML, CSS, or JavaScript
Additional Information
Your impact on Radius will be rewarded with the opportunity to develop and progress your career in many directions. You’ll also have access to our competitive reward and benefits package, which includes:
- Pension
- Life assurance
- Employee fuel card scheme
- Electric Vehicle scheme
- Employee assistance programme
- Wellness and healthcare assistance via ‘Help@Hand’ by Unum
- ‘Cycle to work’ scheme
- Free breakfast daily in the office
And of course, you will be part of a modern purpose‑built space in Crewe that will provide you with an outstanding working environment.
If you feel we are a good match for each other, you can apply online now! If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team via email.
Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background. We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.
We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.
CRO Web Analyst in Crewe employer: Radius
Contact Detail:
Radius Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Web Analyst in Crewe
✨Tip Number 1
Get your networking game on! Reach out to folks in the industry, especially those who work at companies you're interested in. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website where you can showcase your analytical projects and A/B test results. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Analytics and A/B testing methodologies. Be ready to discuss how you've used data to drive decisions in past roles – real examples will make you shine!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team. So, go ahead and hit that apply button!
We think you need these skills to ace CRO Web Analyst in Crewe
Some tips for your application 🫡
Show Off Your Analytical Skills: When you're writing your application, make sure to highlight your experience with Google Analytics and any A/B testing you've done. We want to see how you’ve used data to drive decisions and improve user journeys.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points if necessary to make it easy for us to see your key achievements and skills. Remember, clarity is key when translating complex analysis into actionable insights!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the CRO Web Analyst role. Mention your experience with behavioural insight tools like FullStory and how they relate to the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Radius
✨Know Your Analytics Tools
Make sure you're well-versed in Google Analytics (GA4) and Google Tag Manager. Brush up on how to analyse visitor journeys and conversion paths, as you'll likely be asked to demonstrate your understanding of these tools during the interview.
✨Prepare for A/B Testing Questions
Since this role involves conceptualising and running A/B tests, be ready to discuss your past experiences with experimentation. Think of specific examples where you identified performance drivers or friction points and how you translated those insights into actionable tests.
✨Showcase Your Collaboration Skills
This position requires working closely with design and development teams. Be prepared to share examples of how you've successfully collaborated with stakeholders in the past, particularly in defining requirements and agreeing on timelines for projects.
✨Communicate Clearly and Confidently
You'll need to present optimisation ideas and conclusions to various stakeholders. Practice articulating complex analysis in a clear and concise manner, focusing on how your insights can lead to measurable improvements in user journeys.