Overview
In this role you take ownership of our mature Salesforce Marketing Cloud platform to drive customer journeys and campaigns across markets. You’ll work within Marketing Communications to connect data to meaningful business outcomes, from acquisition to retention. You’ll shape how MC is used across the business and collaborate with cross-functional teams to improve performance. The role blends hands-on platform work with data-driven analytics to inform optimisations. A strong hook is the opportunity to influence a global CRM program from a central hub at Radius.
Pay / Benefits
- Performance-based bonus
- Pension
- Life assurance
- Employee wellness program
- Free gym access
- Onsite facilities including café and barista bar
Responsibilities
- Own and administer Salesforce Marketing Cloud end-to-end (Journey Builder, Automation Studio, Email Studio, Content Builder)
- Design and optimise customer journeys across multiple markets and Business Units with complex logic
- Collaborate with data science and CRM teams to manage audiences (Data Extensions) powering campaigns
- Write T-SQL for audience selection and use AMPscript for personalisation
- Own reporting on campaign/journey performance and maintain dashboards to drive improvements
- Manage email deliverability and sender reputation, including domain authentication
- Govern deployment of Salesforce email templates across the business
- Evaluate and manage third-party vendors and tools supporting the platform
- Collaborate with design, comms, data and pricing teams
- Mentor and review the work of a Junior Marketing Cloud Developer
Key requirements
- Hands-on ownership experience with Salesforce Marketing Cloud
- Experience creating and managing Data Extensions (multi-Business-Unit environments)
- Experience creating user journeys in Journey Builder (complex, multi-step)
- Experience with Content Builder end-to-end email creation
- Confidence writing T-SQL for audience selection and understanding CRM database
- AMPscript personalization and basic HTML/CSS editing
- Understanding of email deliverability fundamentals (authentication, sender reputation)
- Experience mentoring or managing a team is desirable but not essential
- Proactive, ownership mindset as platform expert
- Proactive ownership
- Cross-functional collaboration
- Data-driven decision making
- Salesforce Marketing Cloud (MC)
- Journey Builder
- Automation Studio
Salesforce Marketing Cloud Manager in Crewe employer: Radius Payment Solutions
At Radius, we pride ourselves on being an exceptional employer, offering a vibrant work culture at our state-of-the-art Telematics head office in Crewe. Our commitment to employee growth is evident through tailored development plans and a culture of continuous learning, while our modern workspace features unique amenities like an onsite café and rooftop bar, fostering collaboration and creativity. Join us to make a meaningful impact in the telematics sector, supported by a comprehensive benefits package that prioritises your well-being and career progression.
