Overview
In this role you will lead GB Fuel marketing to drive qualified pipeline and revenue. You will align with Sales Leadership and Central Marketing, shaping campaigns across channels. You’ll own end-to-end customer journey and optimize onboarding and lifecycle. You will collaborate with cross-functional teams to support retention and growth. This role offers impact in scaling fuel propositions through data-driven, integrated campaigns.
Pay / Benefits
- Pension plan
- Life assurance
- Employee fuel card scheme
- Electric Vehicle salary sacrifice scheme
- Employee assistance programme
- 24 hour wellness and healthcare assistance
Responsibilities
- Own and deliver the GB Fuel marketing strategy to generate qualified pipeline and drive revenue growth
- Partner with Sales Leadership to define priority segments and growth opportunities
- Design and execute integrated, sector-focused campaigns that support outbound sales
- Develop sales enablement and nurturing programmes to improve lead quality and conversion
- Own the end-to-end customer journey from acquisition through onboarding and early lifecycle
- Identify and implement improvements to customer experience and engagement across touchpoints
- Collaborate with Customer Success, Account Management, and Product teams to support retention and growth
- Develop and deliver annual and quarterly campaign plans aligned to commercial objectives
- Lead multi-channel campaign execution across digital, direct, events, partnerships, and sales support
- Drive proposition-led campaigns that support acquisition, product adoption, and revenue growth
- Support go-to-market planning for new products, partnerships, and initiatives
- Partner with Central Digital Acquisition to align GB Fuel priorities across channels
- Influence targeting, messaging, landing pages, and conversion strategies to maximise performance
- Collaborate on SEO, PPC, paid social, and demand generation to improve lead quality and acquisition outcomes
- Own marketing performance against pipeline, acquisition, and revenue targets
- Monitor and optimise campaign performance using data, insights, and testing
- Provide clear performance reporting to senior stakeholders
- Manage the GB Fuel marketing budget and agency relationships
- Prioritise spend based on pipeline contribution and growth opportunities
Key requirements
- Proven experience in B2B marketing leadership with focus on demand generation and revenue growth
- Track record of delivering qualified pipeline and supporting commercial outcomes
- Experience delivering integrated campaigns aligned with sales and commercial priorities
- Strong understanding of customer journeys, lead nurturing, and conversion optimisation, with hands-on CRM/marketing platform experience (Salesforce, Marketing Cloud)
- Highly analytical and commercially driven with ability to use data to optimise effectiveness
- Excellent stakeholder management and leadership in matrix environments
- Bachelor’s degree in marketing, business, or related field; MBA or advanced degree a plus
- Stakeholder management
- Leadership and team alignment
- Analytical thinking and data-driven decision making
- Salesforce
- Marketing Cloud
- CRM platforms and data analytics
Head of Marketing in Crewe employer: Radius Payment Solutions
At Radius, we pride ourselves on being an exceptional employer, offering a vibrant work culture at our state-of-the-art Telematics head office in Crewe. Our commitment to employee growth is evident through tailored development plans and a culture of continuous learning, while our modern workspace features unique amenities like an onsite café and rooftop bar, fostering collaboration and creativity. Join us to make a meaningful impact in the telematics sector, supported by a comprehensive benefits package that prioritises your well-being and career progression.
