We’ve been helping businesses grow for35 years. It’s a journey we know well. When Radius started in 1990, we ran a successful SME fuel business in North West England. Today we are a global business services company running in 19 countries across five continents. We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity and technology solutions. We support our customers with a range of products and services to meet their needs. This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey. Job Description We are seeking a dynamic and results-oriented Head of Marketing to lead and drive our customer acquisition, pipeline generation, and revenue growth across the GB Fuel business. As the marketing lead for the GB Fuel business, you will act as the key link between Fuel and Central Marketing, ensuring Fuel products, propositions, campaigns, and commercial priorities are accurately represented across all acquisition channels and customer touchpoints. The ideal candidate will have a proven track record in executing high-impact marketing campaigns, managing a cross-functional stakeholder group, and scaling customer acquisition through innovative digital strategies. You will work closely with GB Sales Leadership, Commercial Teams, Revenue Operations, and Central Marketing functions, the role will ensure marketing activity is aligned to business priorities and contributes directly to pipeline and revenue growth. Key Accountabilities Outbound Sales Campaigns Own and deliver the GB Fuel marketing strategy to generate qualified pipeline and drive revenue growth. Partner with Sales Leadership to define priority segments, target industries, and growth opportunities. Design and execute integrated, sector-focused campaigns that support outbound sales and increase opportunity creation. Develop sales enablement and nurturing programmes to improve lead quality, engagement, and conversion rates. Customer Journey Ownership Own the end-to-end customer journey from acquisition through onboarding and early lifecycle. Identify and implement improvements to customer experience, engagement, and conversion across all touchpoints. Ensure consistent, compelling messaging and propositions throughout the customer lifecycle. Collaborate with Customer Success, Account Management, and Product teams to support retention, adoption, and growth. Develop and deliver annual and quarterly campaign plans aligned to commercial objectives. Lead multi-channel campaign execution across digital, direct, events, partnerships, and sales support. Drive proposition-led campaigns that support acquisition, product adoption, and revenue growth. Support go-to-market planning for new products, partnerships, and initiatives, ensuring timely and effective delivery. Partner with Central Digital Acquisition to align GB Fuel priorities across all channels. Influence targeting, messaging, landing pages, and conversion strategies to maximise performance. Ensure accurate and compelling representation of Fuel propositions across digital channels. Collaborate on SEO, PPC, paid social, and demand generation to improve lead quality and acquisition outcomes. Performance MBA or advanced degree is a plus, but not a must. Additional Information What can you expect of us? Your impact on Radius will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions. Not only will you have the chance to further your career development within Radius, but you’ll also have access to our competitive reward and benefits package. Pension plan Life assurance Electric Vehicle salary sacrifice scheme (after 12 months) Employee assistance programme 24 hour wellness and healthcare assistance via ‘Help@Hand’ by Unum Time off for fertility treatment and in the event of pregnancy loss ‘Cycle to work’ scheme And of course, you will be part of a modern purpose‑built space in Crewe that will provide you with an outstanding working environment complete with gym, café, barista bar, games rooms, and more! #LI-RW1 Diversity, Equality
