Web Analyst in Crewe

We are looking for an experienced Web Analyst to play a key role in analysing, optimising, and improving online visitor journeys across our lead generation websites. This role focuses on diagnosing performance issues, shaping experimentation activity, and ensuring insight is translated into measurable improvements across fuel and telematics journeys in multiple markets. You will apply rigorous analytical thinking, combine quantitative and qualitative insight, and work closely with design, development, and marketing stakeholders to inform optimisation decisions and experimentation priorities.

Key Responsibilities

• Analyse online visitor journeys, funnels, and conversion paths using Google Analytics (GA4).
• Conduct detailed analysis to identify performance drivers, friction points, and optimisation opportunities.
• Segment and interpret behavioural data across traffic sources, devices, user types, and markets.
• Translate complex analysis into clear, actionable insight.
• Conceptualise A/B test ideas based on quantitative and qualitative insight.
• Build and run A/B tests across landing pages, forms, and lead generation funnels.
• Monitor test performance throughout the test lifecycle.
• Produce post-test conclusions and analytical deep dives, clearly articulating learnings and recommendations.
• Use behavioural insight tools such as FullStory, alongside analytics data, to inform experimentation.
• Manage and maintain experimentation roadmaps across fuel and telematics journeys in all operating countries.
• Work closely with stakeholders in design and development to ensure experimentation requirements are clearly defined.
• Agree scope, dependencies, and delivery timelines to support roadmap execution.
• Present optimisation ideas, test rationales, and conclusions to stakeholders.
• Influence prioritisation and optimisation decisions through evidence-based insight.

Measurement & Data Integrity

• Take responsibility for the quality and reliability of analytics and experimentation data.
• Use Google Tag Manager to validate and troubleshoot tracking and event implementation.
• Work with development teams to ensure measurement requirements are correctly implemented.

Required Skills & Experience

• Proven experience working as a Web Analyst or in an analytics-led optimisation role.
• Strong working knowledge of Google Analytics (GA4).
• Confident use of Google Tag Manager for tracking validation.
• Strong understanding of user journeys, funnels, and conversion behaviour.
• Experience contributing to A/B testing and experimentation programmes.
• Ability to communicate analysis, insight, and recommendations clearly to stakeholders.
• Experience using behavioural insight tools such as FullStory.
• Experience working on lead generation or high-traffic commercial websites.
• Exposure to CRO frameworks or experimentation methodologies.

Additional Information

Your impact on Radius will be rewarded with the opportunity to develop and progress your career in many directions. You’ll also have access to our competitive reward and benefits package, which includes:

• Pension
• Life assurance
• Electric Vehicle scheme
• Employee assistance programme
• Wellness and healthcare assistance via ‘Help@Hand’ by Unum
• ‘Cycle to work’ scheme
• Free breakfast daily in the office

And of course, you will be part of a modern purpose-built space in Crewe that will provide you with an outstanding working environment.

Diversity, Equality & Inclusion at Radius

Our global DEI networks champion LGBTQ+ inclusion, cultural diversity, women’s empowerment and mental health, neurodiversity and disability support. We also offer:

• Global Female Health Policy & Female Health Champions
• Pregnancy Loss and Fertility Treatment Policies
• Endometriosis Friendly Employer (UK)
• Mental Health First Aiders
• Disability Confident Committed Employer (Level 1)
• Race at Work Charter signatory
• Proud sponsor of Crewe Pride (4 years running) and Cheshire Pride Awards
• Corporate Supporter 2025 Community network driving charity and volunteering initiatives, with 8 consecutive years of participation in the UK Challenge.
• Give as you earn scheme (payroll giving) and match funding

Next Steps

If you feel we are a good match for each other, you can apply online now! If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team via [email protected]. Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background. We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.