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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and campaigns in the telecoms sector.
- Company: Join a dynamic team at Radius, a leader in telecoms growth.
- Benefits: Competitive salary, commission structure, 25 days annual leave, and career development opportunities.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of telecom marketing.
- Qualifications: Proven experience in B2B marketing leadership, ideally in telecoms or technology.
- Other info: Collaborative culture with opportunities for cross-departmental career moves.
The predicted salary is between 43200 - 72000 £ per year.
Location: Crewe, Cheshire
Contract: Permanent, Full Time
About the role
Radius sees significant growth opportunities in our Telecoms division. The Head of Marketing will play a critical role in ensuring the execution of successful marketing programmes across the division, spanning inbound, outbound and divisional referral channels. There will also be a focus on ensuring a consistent and high-quality customer experience, through onboarding, and continued use of our products and services.
Key Responsibilities
- Marketing Strategy and Planning
- Develop and execute a comprehensive marketing strategy, aligned with the overall business objectives and growth targets.
- Identify opportunities to drive lead generation, increase market share, and strengthen the Radius brand.
- Collaborate with the Chief Marketing Officer, and leadership teams, to align marketing plans with priorities and sales objectives.
- Lead Generation and Campaign Execution
- Deliver high-quality leads through multi-channel marketing campaigns, including inbound and outbound activities, as well as divisional referral programs.
- Design and execute specific campaigns tailored to the needs of local markets while maintaining alignment with the overall brand strategy.
- Utilise performance data to optimise campaign effectiveness and return on investment (ROI).
- Team Leadership and Development
- Build, manage, and inspire a high-performing marketing team, ensuring each country has adequate resources to support local initiatives.
- Provide ongoing coaching and development opportunities to team members, fostering a culture of excellence and collaboration.
- Customer Experience and Retention
- Work with sales and customer support teams to deliver a consistent experience for customers.
- Develop and implement customer retention strategies, ensuring high levels of satisfaction and product adoption.
- Cross-Functional Collaboration
- Collaborate with product marketing teams to ensure effective communication of product features, updates, and benefits to the market.
- Partner with sales and regional leaders to ensure marketing efforts directly support sales pipelines and revenue goals.
- Data-Driven Decision-Making
- Monitor and analyse marketing performance metrics, providing regular updates to stakeholders on campaign effectiveness and overall progress.
- Use insights from market and customer data to refine strategies and prioritise initiatives that deliver measurable results.
- Brand and Messaging Consistency
- Ensure consistent messaging and brand representation across all marketing channels and touchpoints.
- Act as a brand ambassador, ensuring alignment with global standards while adapting to local cultural and market nuances.
- Market Research and Competitor Analysis
- Stay informed of market trends, customer needs, and competitor activities.
- Use insights to identify new opportunities and refine marketing strategies to maintain a competitive edge.
- Budget Management
- Oversee the marketing budget, ensuring resources are allocated effectively and within financial parameters.
- Track and report on budget utilisation, demonstrating accountability and financial stewardship.
Qualifications
- Proven experience operating at Head of Marketing / Divisional Marketing Lead level within a B2B, multi-product, multi-market organisation.
- Track record of building and scaling marketing capability in growth-led environments, ideally within telecoms, technology, fleet, SaaS, or adjacent services.
- Comfortable operating in a matrixed structure, balancing global brand standards with strong local market execution.
- Demonstrable ownership of end-to-end demand generation, spanning inbound, outbound and referral-led channels.
- Strong evidence of marketing-to-revenue impact: pipeline creation, lead quality, conversion rates and ROI.
- Experience partnering tightly with Sales to shape pipeline, influence deal velocity and improve win rates.
- Ability to translate central strategy into market-specific plays without diluting brand or commercial focus.
- Comfortable managing agency partners and internal teams to deliver at pace.
Additional Information
What we offer:
- Competitive salary with a generous and realistic commission structure and bonus potential.
- Collaborative working - Monday to Friday, 8:30 am – 5:00 pm.
- Learning Hub & career development including cross departmental moves to support your career growth.
- 25 days of annual leave plus.
Head of Marketing - Telecoms in Crewe employer: Radius Limited
Contact Detail:
Radius Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Telecoms in Crewe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the telecoms industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to stand out from the crowd and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Head of Marketing - Telecoms in Crewe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in B2B marketing, especially in telecoms or similar sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of your past successes in marketing strategy and team leadership. Let your personality shine through!
Showcase Data-Driven Achievements: We love numbers! Include metrics that demonstrate your impact on lead generation and ROI in previous roles. This will help us understand how you can drive results at Radius.
Apply Through Our Website: For the best chance of success, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Radius Limited
✨Know Your Marketing Strategy
Before the interview, make sure you understand the key components of a successful marketing strategy, especially in the telecoms sector. Be ready to discuss how you would develop and execute a comprehensive marketing plan that aligns with business objectives and growth targets.
✨Showcase Your Lead Generation Skills
Prepare examples of past campaigns you've led that resulted in high-quality leads. Discuss the multi-channel approaches you used, including inbound and outbound strategies, and how you measured their effectiveness using performance data.
✨Demonstrate Team Leadership Experience
Be ready to talk about your experience in building and managing high-performing teams. Share specific instances where you inspired your team, provided coaching, and fostered a culture of excellence and collaboration.
✨Emphasise Data-Driven Decision Making
Highlight your ability to monitor and analyse marketing performance metrics. Discuss how you've used insights from market and customer data to refine strategies and prioritise initiatives that deliver measurable results.
