Head of Global Marketing in Lockington

To be Radical is to offer something innovative and unique, which is exactly what we’re seeking in a new Head of Global Marketing. Based at our Corporate HQ at Donington Park Circuit, you’ll shape and deliver the global marketing, PR and communications strategy for Radical Motorsport, with the freedom to create bold campaigns across events, digital platforms and our international dealer network.

About Us: Radical Motorsport is one of the world’s most prolific sports car manufacturers, with over 3,000 cars produced in the past 29 years. From its 1997 inception, Radical set out to create a customer-led niche in the world of motorsport; a race-bred thrill-a-minute driving experience. But the Radical philosophy extends much wider than just the cars. By launching our own single-make race championships, we became the first manufacturer to bring long-format, doubleheader endurance racing to customer racing, and provide world class customer service through comprehensive spares and technical support. At our Peterborough factory, we produce over 150 cars per year, exported to a global network of over 30 dealers.

Job Description: The Head of Global Marketing role combines strategy with hands-on execution. You’ll have creative ownership, within a clear brand vision, shaping event and multi-channel campaigns that put our customers and global dealer network at the centre of everything we do. As a member of our Senior Management, you’ll lead the development of Radical’s marketing function, showcasing our passionate community, visceral cars, thrilling on-track activity and bucket-list global racing series, while working closely with Sales, Motorsport and Operations teams to deliver consistent, high-impact communications worldwide.

This role suits a senior marketer, with motorsport experience or passion, who wants real ownership in a small, agile marketing team. As Head of Global Marketing, you’ll need to:

• Execute engaging marketing campaigns to drive brand awareness, generate leads and grow customer prospect engagement.
• Position and market the Radical brand in a premium context in the motorsport segment.
• Work closely with the Radical dealer network.
• Develop Radical’s products and community engagement in the virtual and simulator segments.
• Lead merchandise and licensing activity to drive brand awareness.
• Develop and manage the annual marketing strategy in line with core business objectives.
• Manage the annual marketing budget spend.
• Champion the commercial benefits of marketing activities and demonstrate return on investment of all initiatives.
• Act as a brand guardian across all channels. Ensure all marketing initiatives promote the right message to the right target market and position the brand correctly.
• Have flexibility to represent Radical at races and events.

Core Candidate Requirements:

• Right to work in the UK, without sponsorship.
• Proven experience in a senior marketing position.
• Experience or a keen personal interest in Motorsport.
• Proven experience in creating and executing marketing strategy.
• Experience using commercial insights to drive performance and growth.
• Strong communication skills and ability to build relationships with stakeholders of all levels.
• Full UK driving licence, travelling as needed for races and events.

Package and Benefits:

• Full-Time, Permanent Contract.
• Annual Leave: 25 days holiday plus 8 bank holidays.
• Company Pension Scheme – Matching up to 4% of contributions.
• Life Insurance – Paying up to 3x salary to nominated beneficiaries.
• An inclusive and supportive company culture.