Marketing & SEO Executive in Shrewsbury

We are looking for someone committed to growing their career and skillset in marketing and SEO as part of a friendly and ambitious National Office team on a mission to be the private home care brand of choice in the UK. You will join a team driving Radfield Home Care’s brand visibility and reputation through the creation of high‑quality marketing content, proactive management of digital channels, and the delivery of strategic marketing initiatives. You will be supported to develop your skills amongst a knowledgeable team, providing templates, structure and process guidance. You will be responsible for identifying opportunities to enhance online performance, implementing SEO and link‑building strategies, and exploring new technologies, including generative AI, to deliver measurable business impact.

Key Responsibilities

• Brand & Digital Channel Management: Proactively monitor Radfield’s digital presence, ensuring messaging and creative outputs are consistent and optimised across platforms; identify gaps and lead projects to enhance performance; work with agencies and franchise offices on paid search, organic visibility, and technical optimisation.
• SEO & Online Visibility: Conduct keyword research, competitor analysis, and implement on‑page/off‑page SEO strategies; develop and execute link‑building campaigns; monitor website performance using analytics to inform improvements.
• Content Creation & Copywriting: Produce case studies and human‑interest content supporting the brand narrative; write compelling, brand‑aligned copy for web pages, blogs, newsletters, social media, and campaigns.
• Innovation & Emerging Technology: Collaborate with the national office team to explore and pilot responsible use of generative AI in marketing; recommend and lead projects that integrate new tools or technologies.
• Campaign & Project Management: Coordinate with the marketing team to plan and deliver campaigns aligned to business objectives; measure and report outcomes, recommending improvements.
• Stakeholder and Third‑party Management: Work alongside stakeholders within office and across the national franchise network; maintain effective communication and represent Radfield Home Care externally.

Qualifications and Skill Set

• Strong copywriting ability with examples of published work.
• Experience in SEO, digital marketing strategy, and link‑building.
• Familiar with analytics tools (e.g., Google Analytics; Google Search Console).
• Demonstrated initiative and problem‑solving in a marketing context.
• Project management skills with ability to deliver campaigns.
• Interest and awareness of new technologies, especially generative AI, and their marketing applications.
• Excellent written and verbal communication skills with an eye for detail.

Desirable Attributes & Behaviours

• Driven individual with eagerness to learn and grow in digital marketing.
• Strategic thinker turning insights into action.
• Creative, proactive, autonomous idea generator.
• Collaborative team player who can also take ownership of projects.
• Results‑oriented with ability to track performance and deliver improvements.

A Day in the Life

• Morning semi‑formal stand‑up meeting over coffee to share updates.
• Triage marketing support tickets/emails from the network.
• Update business listings to reflect latest office changes.
• Attend weekly team meeting to discuss projects, blockers, and next steps.
• Review performance of office webpages, populate monthly report, and share findings with line manager.
• Contact franchise office to schedule training for their team member.

Why Join Radfield Home Care

Radfield Home Care has been providing quality private care for over 40 years. Named a top 20 home‑care group for eight consecutive years and the Most Outstanding Home Care Network in 2023, Radfield is a champion for care that people want as well as need. We exist to help our nation age well by keeping people connected to the things that matter most. Our hybrid office working pattern includes two days per week working from home, allowing time to focus on tasks or discussions with colleagues. If you are passionate about copywriting, innovative technology and digital marketing, we would love to hear from you. Join a team that values creativity, innovation, and strategic thinking. If you have the drive, that is what matters the most; we can help you build the rest!

How to Apply

Send a CV and cover letter detailing your relevant experience via the button by 31st January 2026. Radfield Home Care is an equal‑opportunity employer and values diversity at all levels of the organisation.