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- Tasks: Drive brand growth in wholesale channels and build commercial relationships.
- Company: Join a globally successful FMCG business with a strong market presence.
- Benefits: Enjoy remote work flexibility and the backing of an established company.
- Why this job: Be part of an exciting brand launch and make a real impact in the UK market.
- Qualifications: Experience in brand activation and customer development is preferred.
- Other info: Must be based in London and hold a full UK driving licence.
The predicted salary is between 43200 - 72000 £ per year.
A truly exciting opportunity for a dynamic, entrepreneurial individual to drive a new branded product range for a globally successful FMCG business who have wider aspirations in the UK. The business is incredibly successful internationally and can boast a market leading position overseas in mature markets. Following a host of acquisitions globally, including the UK, they have built on this in recent years with commercial wins across own brand, and more recently a branded proposition.
Following successful launches in supermarkets, this new position will be responsible for the continued growth of their branded proposition into a variety of wholesale channels, with an initial focus on London, with a view to expanding beyond this. This would be a great opportunity for someone who has a track record of launching a brand into a new market. The nature of the role will be very cross functional, so someone that has a good understanding of brand activation and associated marketing activities as well as core sales/customer development would be an advantage.
Essentially, we are looking for someone that can bring a start up, dynamic, builder type of profile to the business, but with the confidence, infrastructure and backing of an established global business.
Responsibilities- To create and establish commercial relationships, building the brand and delivering the volume, margin, profit and distribution objectives.
- Build brand distribution outside of core retail, shaping the growth of the brand in the UK market.
- Build upon existing distribution relationships moving towards a brand building approach as opposed to the current order fulfilment basis.
- Use learnings from brand launches overseas to replicate and adapt in the UK market.
- Build relationships with wholesale partners whilst also driving strategic direct relationships with current and potential end customers.
- Driving new business (initially primarily outbound).
- Drive relationships across wholesalers, independent retail, consumer trade markets and foodservice.
- Develop multi channel strategy for the brand, initially in London and beyond.
- Management of CRM Sales tool to track current and potential customers.
Please note: The role is a fully remote role, but due to the business plan, you will need to be based in or around London and hold a full UK driving licence.
Wholesale Customer Development Manager (City of London) employer: Radar Recruitment
Contact Detail:
Radar Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wholesale Customer Development Manager (City of London)
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in wholesale customer development. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in brand activation.
✨Tip Number 2
Research the company’s existing branded products and their market performance. Understanding their current strategies will help you tailor your approach and demonstrate how you can contribute to their growth in the UK market.
✨Tip Number 3
Prepare to discuss your previous experiences in launching brands into new markets. Be ready to share specific examples of how you built relationships with wholesalers and drove sales growth, as this will be crucial for the role.
✨Tip Number 4
Familiarise yourself with CRM tools and sales tracking methods, as these will be essential for managing customer relationships effectively. Highlight any relevant experience you have with these tools during your discussions.
We think you need these skills to ace Wholesale Customer Development Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation and customer development. Emphasise any previous roles where you successfully launched a product into a new market, particularly in the FMCG sector.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your entrepreneurial spirit and dynamic approach align with their needs, and provide specific examples of your past successes in similar positions.
Showcase Cross-Functional Skills: Since the role is cross-functional, highlight your ability to work collaboratively across different teams. Mention any experience you have in managing relationships with wholesalers and developing multi-channel strategies.
Research the Company: Familiarise yourself with the company's history, recent acquisitions, and their current market position in the UK. This knowledge will help you tailor your application and demonstrate your genuine interest in contributing to their growth.
How to prepare for a job interview at Radar Recruitment
✨Showcase Your Entrepreneurial Spirit
This role requires a dynamic and entrepreneurial mindset. Be prepared to discuss your previous experiences in launching brands or products, especially in new markets. Highlight any innovative strategies you implemented that led to successful outcomes.
✨Understand the FMCG Landscape
Familiarise yourself with the current trends in the FMCG sector, particularly in wholesale channels. Demonstrating knowledge of market dynamics and consumer behaviour will show that you are well-prepared and serious about the role.
✨Emphasise Cross-Functional Collaboration
Since the position involves working across various functions, be ready to share examples of how you've successfully collaborated with different teams in the past. This could include marketing, sales, and customer development, showcasing your ability to drive brand activation.
✨Prepare for Relationship Building Questions
Given the emphasis on building relationships with wholesale partners and customers, think of specific instances where you successfully developed and maintained professional relationships. Be ready to discuss your approach to networking and relationship management.
