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- Tasks: Drive brand growth in the UK market through strategic relationships and innovative marketing.
- Company: Join a globally successful business with a strong market presence and exciting future aspirations.
- Benefits: Enjoy remote work flexibility and the support of an established global company.
- Why this job: Be part of a dynamic team launching new products and making a real impact in the market.
- Qualifications: Experience in brand launches and customer development is essential; a proactive, entrepreneurial mindset is a plus.
- Other info: Must be based in or around London and hold a full UK driving licence.
The predicted salary is between 43200 - 72000 £ per year.
A truly exciting opportunity for a dynamic, entrepreneurial individual to drive a new branded product range for a globally successful business who have wider aspirations in the UK. The business is incredibly successful internationally and can boast a market leading position overseas in mature markets. Following a host of acquisitions globally, including the UK, they have built on this in recent years with commercial wins across own brand, and more recently a branded proposition.
Following successful launches in supermarkets, this new position will be responsible for the continued growth of their branded proposition into a variety of wholesale channels, with an initial focus on London, with a view to expanding beyond this. This would be a great opportunity for someone who has a track record of launching a brand into a new market. The nature of the role will be very cross functional, so someone that has a good understanding of brand activation and associated marketing activities as well as core sales/customer development would be an advantage.
Essentially, we are looking for someone that can bring a start up, dynamic, builder type of profile to the business, but with the confidence, infrastructure and backing of an established global business.
Responsibilities- To create and establish commercial relationships, building the brand and delivering the volume, margin, profit and distribution objectives.
- Build brand distribution outside of core retail, shaping the growth of the brand in the UK market.
- Build upon existing distribution relationships moving towards a brand building approach as opposed to the current order fulfilment basis.
- Use learnings from brand launches overseas to replicate and adapt in the UK market.
- Build relationships with wholesale partners whilst also driving strategic direct relationships with current and potential end customers.
- Driving new business (initially primarily outbound).
- Drive relationships across wholesalers, independent retail, consumer trade markets and foodservice.
- Develop multi channel strategy for the brand, initially in London and beyond.
- Management of CRM Sales tool to track current and potential customers.
Please note: The role is a fully remote role, but due to the business plan, you will need to be based in or around London and hold a full UK driving licence.
Customer Development Manager employer: Radar Recruitment
Contact Detail:
Radar Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Manager
✨Tip Number 1
Network with professionals in the FMCG and wholesale sectors, especially those who have experience in launching brands. Attend industry events or webinars to connect with potential contacts who can provide insights or even referrals.
✨Tip Number 2
Research the company's existing product range and their recent acquisitions. Understanding their market position and growth strategy will help you tailor your conversations and demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully launched products in new markets. Highlight your ability to build relationships and drive brand activation, as these are key aspects of the role.
✨Tip Number 4
Familiarise yourself with CRM tools and sales strategies that are effective in the wholesale sector. Being able to speak confidently about how you would manage customer relationships and track sales will set you apart from other candidates.
We think you need these skills to ace Customer Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation, customer development, and launching products in new markets. Use specific examples that demonstrate your entrepreneurial spirit and ability to drive growth.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their needs, particularly your experience in building commercial relationships and your understanding of the UK market.
Showcase Your Achievements: Quantify your past successes in previous roles. Include metrics such as sales growth percentages, successful product launches, or any awards received. This will help illustrate your capability to deliver results.
Research the Company: Familiarise yourself with the company's history, values, and recent developments. Understanding their international success and aspirations in the UK will allow you to tailor your application and show genuine interest.
How to prepare for a job interview at Radar Recruitment
✨Showcase Your Brand Launch Experience
Make sure to highlight any previous experience you have in launching a brand into a new market. Be prepared to discuss specific strategies you used and the results achieved, as this will demonstrate your capability to drive growth for their branded proposition.
✨Understand the Market Landscape
Research the current market trends in the UK, especially in London. Familiarise yourself with the competitive landscape and be ready to discuss how you would position the brand against competitors, which will show your strategic thinking and market awareness.
✨Emphasise Cross-Functional Collaboration
Since the role is cross-functional, be prepared to talk about your experience working with different teams, such as marketing, sales, and customer development. Share examples of how you successfully collaborated to achieve common goals, showcasing your teamwork skills.
✨Prepare Questions for Them
Have insightful questions ready to ask during the interview. This could include inquiries about their current brand strategy or how they envision the role evolving. This shows your genuine interest in the position and helps you assess if the company aligns with your career goals.
