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- Tasks: Drive brand growth in wholesale channels and build commercial relationships.
- Company: Join a globally successful business with a market-leading position and exciting UK aspirations.
- Benefits: Enjoy remote work flexibility and the support of an established global company.
- Why this job: Be part of a dynamic team launching innovative products and making a real impact.
- Qualifications: Experience in brand activation and customer development is preferred.
- Other info: Must be based in or around London and hold a full UK driving licence.
The predicted salary is between 36000 - 60000 £ per year.
A truly exciting opportunity for a dynamic, entrepreneurial individual to drive a new branded product range for a globally successful business who have wider aspirations in the UK. The business is incredibly successful internationally and can boast a market leading position overseas in mature markets. Following a host of acquisitions globally, including the UK, they have built on this in recent years with commercial wins across own brand, and more recently a branded proposition. Following successful launches in supermarkets, this new position will be responsible for the continued growth of their branded proposition into a variety of wholesale channels, with an initial focus on London, with a view to expanding beyond this.
This would be a great opportunity for someone who has a track record of launching a brand into a new market. The nature of the role will be very cross functional, so someone that has a good understanding of brand activation and associated marketing activities as well as core sales/customer development would be an advantage. Essentially, we are looking for someone that can bring a start up, dynamic, builder type of profile to the business, but with the confidence, infrastructure and backing of an established global business.
Responsibilities:- To create and establish commercial relationships, building the brand and delivering the volume, margin, profit and distribution objectives.
- Build brand distribution outside of core retail, shaping the growth of the brand in the UK market.
- Build upon existing distribution relationships moving towards a brand building approach as opposed to the current order fulfilment basis.
- Use learnings from brand launches overseas to replicate and adapt in the UK market.
- Build relationships with wholesale partners whilst also driving strategic direct relationships with current and potential end customers.
- Driving new business (initially primarily outbound).
- Drive relationships across wholesalers, independent retail, consumer trade markets and foodservice.
- Develop multi channel strategy for the brand, initially in London and beyond.
- Management of CRM Sales tool to track current and potential customers.
Please note: The role is a fully remote role, but due to the business plan, you will need to be based in or around London and hold a full UK driving licence.
Customer Development Manager employer: Radar Recruitment
Contact Detail:
Radar Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Development Manager
✨Tip Number 1
Familiarise yourself with the brand's existing products and their market performance. Understanding what has worked well in other markets can help you articulate how you would adapt these strategies for the UK.
✨Tip Number 2
Network with professionals in the wholesale and retail sectors in London. Building relationships with key players in these channels can give you insights into market dynamics and potential opportunities for the brand.
✨Tip Number 3
Showcase your entrepreneurial spirit by preparing a brief strategy on how you would approach launching the brand in the UK. This proactive approach can demonstrate your initiative and understanding of the role.
✨Tip Number 4
Highlight any previous experience you have in cross-functional roles. Emphasising your ability to collaborate with different teams will be crucial, as this position requires working closely with various departments to drive brand growth.
We think you need these skills to ace Customer Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand activation and customer development. Emphasise any previous roles where you successfully launched a product into a new market, particularly in the UK.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your entrepreneurial spirit aligns with their dynamic approach and mention specific examples of your past successes in building brands.
Showcase Cross-Functional Skills: Since the role is cross-functional, highlight your ability to collaborate with different teams. Provide examples of how you've worked with marketing, sales, and other departments to achieve brand goals.
Research the Company: Familiarise yourself with the company's existing products and their market position. Understanding their international success and how they plan to expand in the UK will help you tailor your application and demonstrate your interest.
How to prepare for a job interview at Radar Recruitment
✨Showcase Your Entrepreneurial Spirit
As a Customer Development Manager, it's crucial to demonstrate your dynamic and entrepreneurial mindset. Share examples of how you've successfully launched brands in new markets, highlighting your innovative strategies and adaptability.
✨Understand the Brand's Vision
Familiarise yourself with the company's existing product range and their aspirations in the UK market. Be prepared to discuss how you can contribute to building their brand and achieving distribution objectives, especially in wholesale channels.
✨Highlight Cross-Functional Experience
This role requires collaboration across various functions. Emphasise your experience in brand activation, marketing activities, and customer development. Provide specific instances where you've worked cross-functionally to achieve business goals.
✨Prepare for Relationship Building
Since the role involves establishing commercial relationships, think about how you can leverage your network. Be ready to discuss your approach to building relationships with wholesalers and end customers, and how you plan to drive new business effectively.
