SEO Optimization Specialist (Hiring Immediately)

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you’ll bring your own ideas to the business – helping to shape the experience of our customers as part of a forward-thinking team.
As the Technical SEO Assistan t, you will play a crucial role in supporting our SEO team by assisting with the analysis and optimization of our website to improve its technical health, and online visibility, and drive organic traffic.
This position is ideal for someone passionate about SEO, technically inclined, proactive, and eager to learn and grow in a fast-paced environment. To be eligible for this role, you should have a foundational understanding of technical SEO strategies, familiarity with SEO tools, and an interest in problem-solving and web technologies.
What You’ll Get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first.
Some of our benefits are:

• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria.
• Primark Perks – Discounts with some local partner businesses to our offices

What You’ll Do:
In your role, you’ll collaborate with different people across a range of skill sets. Here’s a flavour of your day-to-day:

• Support the SEO team in driving the technical SEO roadmap, prioritising key activities in core markets.
• Regularly conduct technical audits to identify and fix issues related to crawl errors, indexability, and site performance.
• Monitor search engine performance for each market and report findings to help improve SEO performance.
• Use tools like Google Search Console, Screaming Frog, and Botify to analyze and document technical issues.
• Assist in optimizing meta tags, alt tags, and structured data to improve page relevance and SERP appearance.

What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• 1-2 years’ B2C technical SEO Experience, ideally within the digital/retail space
• Some experience with site crawler tools as well as Google tools such as Google Analytics, Google Search Console
• Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and work within agreed timescales.
• Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview.
• Experience developing and nurturing strong and productive working relationships

Ready? Good – because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.
Apply to be part of our future and we’ll help you develop yours.
If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including the right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

Employee – Permanent