At a Glance
- Tasks: Lead digital marketing strategies and create engaging content for Racing Welfare.
- Company: Join Racing Welfare, a charity dedicated to supporting horse racing's community.
- Benefits: Enjoy a competitive salary, flexible working, and 25 days annual leave.
- Other info: Dynamic office environment with opportunities for growth and team-building events.
- Why this job: Make a real impact in the racing industry while developing your digital marketing skills.
- Qualifications: Experience in digital marketing, strong design skills, and excellent communication abilities.
The predicted salary is between 38000 - 41500 £ per year.
Racing Welfare is the charity that looks after all horse racing’s people, other than jockeys, from the beginnings of their careers through and beyond into retirement. As Digital Marketing Manager, you will be a key member of Racing Welfare’s Communications team, playing an important role in how the charity communicates with, engages and supports the racing industry. This is an exciting time to join Racing Welfare as its communications and digital activity continue to evolve. With increasing focus on digital channels, campaigns and content, this role offers the opportunity to shape how Racing Welfare engages its audiences, promotes its services and delivers effective awareness and fundraising communications.
What you’ll do:
- Lead the planning, delivery and evaluation of Racing Welfare’s digital marketing and communications activity across owned digital channels.
- Support the Head of Communications in strengthening engagement, consistency, impact and growth across Racing Welfare’s digital communications.
- Line manage and support the Digital Marketing Assistant, providing development support in a fast‑paced communications environment.
- Create and deliver clear, engaging digital content across social media, websites and email, working collaboratively with colleagues across all Racing Welfare’s departments.
- Produce high quality marketing materials in house, including campaign assets, promotional materials and event programmes, using Adobe Creative Cloud, InDesign and Canva.
- Manage and develop Racing Welfare’s websites and digital platforms.
- Support awareness campaigns and fundraising activity through well planned, effective digital communications.
- Use insight and performance data to analyse and improve engagement over time.
- Attend welfare, fundraising and industry events where required, to capture content for digital channels.
What you’ll bring:
- Proven experience delivering high quality digital marketing and communications activity across multiple platforms.
- Strong creative and design capability, with experience producing marketing materials and publications.
- Excellent written and verbal communication skills, with strong copywriting ability and attention to detail.
- Experience managing websites, with a good understanding of HTML, plus a working knowledge of SEO and content optimisation.
- Strong knowledge of digital analytics, reporting and performance measurement.
- Ability to work effectively in a fast‑paced environment, prioritising competing demands, managing deadlines and adapting to changing priorities.
- Experience of line managing and/or supporting an assistant team member.
- Confidence using Adobe Creative Cloud, ideally including InDesign and Canva.
- Knowledge of, or experience working with, mobile or web‑based app platforms is desirable, as is an interest in horseracing and or social welfare.
Racing Welfare is committed to creating a supportive working environment where people feel valued, connected, and able to thrive. This is an office‑based role located in Newmarket, with some travel within the UK required. The closing date is Monday 9th March. We reserve the right to bring forward the closing date if we receive a large number of suitable applications. Interviews will be held during the week following the closing date.
Salary: £38,000 to £41,500 DOE
You will be offered a competitive salary, employer pension scheme, 25 days annual leave (rising to 28 with long‑service) plus bank holidays, flexible working patterns to ensure a healthy work‑life balance, life assurance, tickets to almost all race meetings at Jockey Club racecourses, twice‑yearly two‑day staff training and team building events along with a range of other employee wellbeing initiatives. As a group, wellbeing is at the forefront of all we do. We aim to be a leading employer in the industry and make sure everyone at Racing Welfare has the opportunity to thrive. We strongly believe in being an innovative, diverse, and inclusive organisation and recognise that diversity in all our people will help achieve that purpose and our mission more effectively. We actively encourage and seek applications from a wide diversity of candidates.
Racing Welfare is committed to safeguarding and will always recruit all personnel in line with government guidelines, relevant legislation, and the Charity Commission’s best practice guidance. This post is not exempt from the Rehabilitation of Offenders Act 1974. We only ask applicants to disclose convictions which are not yet spent under the Rehabilitation of Offenders Act 1974. Racing Welfare’s Safeguarding Statement of Intent can be found on our website.
Racing Welfare is an equal opportunities employer.
Digital Marketing Manager M/W in Newmarket employer: Racing Welfare
Racing Welfare is an exceptional employer, dedicated to fostering a supportive and inclusive work environment where employees can thrive. Located in Newmarket, this role offers competitive benefits including a generous salary, flexible working patterns, and opportunities for professional development through training events. With a strong focus on employee wellbeing and a commitment to diversity, Racing Welfare ensures that every team member feels valued and empowered to make a meaningful impact in the horse racing community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager M/W in Newmarket
✨Tip Number 1
Network like a pro! Reach out to people in the racing industry or digital marketing circles. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing work. Include examples of social media campaigns, email newsletters, and any design work you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you find a job that excites you, research Racing Welfare and their current digital strategies. Use this knowledge to craft a personalised pitch that highlights how you can help them achieve their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Racing Welfare team. Good luck!
We think you need these skills to ace Digital Marketing Manager M/W in Newmarket
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your relevant experience in digital marketing and communications, and show us how your skills align with what Racing Welfare is looking for.
Show Off Your Creativity:Since this role involves creating engaging digital content, don’t shy away from showcasing your creative side. Include examples of your previous work, whether it’s social media campaigns or marketing materials, to give us a taste of your style.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and make sure to proofread for any typos or errors. We love attention to detail, so show us you’ve got it!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Racing Welfare
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around social media, SEO, and content optimisation. Be ready to discuss specific campaigns you've worked on and how you measured their success.
✨Show Off Your Creative Skills
Since the role involves creating engaging content, bring examples of your previous work. Whether it's social media posts, email campaigns, or marketing materials, having a portfolio ready will help you stand out.
✨Understand Racing Welfare's Mission
Familiarise yourself with Racing Welfare’s goals and values. Being able to articulate how your skills can contribute to their mission will show that you're genuinely interested in the role and the organisation.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific situations, like managing tight deadlines or leading a team. Think of examples from your past experiences that demonstrate your problem-solving skills and ability to adapt.