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- Tasks: Lead the SEO strategy and innovate with AEO and GEO for global expansion.
- Company: Fast-growing international D2C scale-up with a dynamic team.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Why this job: Join a forward-thinking company and shape the future of search optimisation.
- Qualifications: Experience in SEO, digital marketing, and strong analytical skills required.
- Other info: Collaborative environment with a focus on innovation and impact.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking an SEO lead for an international D2C scale‑up that is moving into its next chapter of global expansion. They are seeing double‑digit growth year over year and their native iOS and Android apps are available in 12 languages, while their website has been launched across 12 markets.
About the Role: This is more than a traditional SEO role. You’ll be responsible for evolving the organic strategy beyond classic search into Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), ensuring they are discoverable wherever and however people search, including AI‑powered experiences. This is a hands‑on leadership role for someone who can combine strategic thinking with delivery.
Responsibilities:
- You’ll own the technical SEO roadmap and develop best practice across the business.
- Define the AEO and GEO strategy for the business.
- Work closely with Content, Brand and Product teams to shape SEO‑led content.
- Develop a Digital PR plan and link‑building strategy.
- Define success metrics for SEO, AEO and organic discovery more broadly.
Required Skills:
- Experience in SEO and digital marketing.
- Experience working for a consumer, ecommerce or app‑first brand.
- Strong analytical skills.
- Ability to work collaboratively across teams.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Online and Mail Order Retail, Retail, and Manufacturing
Search Engine Optimization Team Lead employer: Rachel Zaoui Marketing & Digital Recruitment
Contact Detail:
Rachel Zaoui Marketing & Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Team Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend SEO meetups or webinars, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise, especially in AEO and GEO. This will not only demonstrate your knowledge but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategy. Be ready to share your ideas on how you can help them evolve their organic strategy. Tailoring your approach shows you’re genuinely interested in their growth!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can sometimes give you an edge. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace Search Engine Optimization Team Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the SEO Lead role. Highlight your experience in SEO, digital marketing, and any work with consumer or app-first brands. We want to see how you can contribute to our growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on leadership role. Share specific examples of your strategic thinking and delivery in previous positions. We love a good story!
Showcase Your Analytical Skills: Since strong analytical skills are a must-have, don’t forget to mention any tools or methodologies you’ve used to measure SEO success. We’re keen to see how you define success metrics and drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Rachel Zaoui Marketing & Digital Recruitment
✨Know Your SEO Inside Out
Make sure you brush up on the latest trends in SEO, especially around AEO and GEO. Be ready to discuss how these strategies can be applied to enhance organic discovery and user experience.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've defined success metrics in previous roles and how those metrics influenced your SEO strategies. Numbers speak volumes!
✨Collaborate Like a Pro
This role requires teamwork, so think of examples where you've successfully collaborated with content, brand, or product teams. Highlight how your contributions led to successful SEO-led content initiatives.
✨Have a Digital PR Plan Ready
Since you'll be developing a Digital PR plan, come prepared with ideas on link-building strategies. Discuss how you would approach this for the company and what innovative tactics you might employ.