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- Tasks: Lead and build a global performance team focused on paid media for students.
- Company: Join a top online marketplace transforming student living with over 2 million beds worldwide.
- Benefits: Enjoy a dynamic work environment in London with opportunities for travel and growth.
- Why this job: Shape the future of media for Gen Z while inspiring a passionate team.
- Qualifications: Experience in leading teams, preferably from a D2C start-up or scale-up background.
- Other info: This is a unique chance to innovate in a rapidly evolving industry.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a VP Performance Media for a leading online marketplace for student living. They have over 2 million beds on their platform and have helped students in over 170 countries. The business has been through a major transformation and this is a rare opportunity to completely reshape the performance team.
You will mainly be responsible for:
- Building their global performance team and capability from scratch with a key focus on paid search and paid social.
- Understanding the emerging media platforms for Gen Z and Gen Alpha audiences.
- Fostering a test and learn strategy whilst managing a small media budget.
- Designing sophisticated media measurement frameworks for diverse global student segments.
- Leading and inspiring a small team and agency partners.
- Overseeing the roll out of a new CRM platform and developing a CRM strategy.
You must have experience leading a small team and ideally come from a D2C start-up or scale-up environment. The role is based in London with occasional travel to key markets.
Contact Detail:
Rachel Zaoui Marketing & Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Director
✨Tip Number 1
Familiarise yourself with the latest trends in performance media, especially those targeting Gen Z and Gen Alpha. Understanding these audiences will not only help you in interviews but also demonstrate your proactive approach to the role.
✨Tip Number 2
Network with professionals in the performance marketing space, particularly those who have experience in D2C start-ups or scale-ups. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully built and inspired teams in the past. Be ready to share specific examples of how you've fostered a test-and-learn culture in previous roles.
✨Tip Number 4
Research the company’s current performance strategies and think about innovative ideas you could bring to the table. Showing that you’ve done your homework and have a vision for their performance team will set you apart.
We think you need these skills to ace Performance Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance media, particularly in paid search and paid social. Emphasise any leadership roles you've held, especially in D2C start-ups or scale-ups.
Craft a Compelling Cover Letter: In your cover letter, express your passion for reshaping performance teams and your understanding of Gen Z and Gen Alpha audiences. Mention specific strategies you would implement to foster a test and learn culture.
Showcase Your Achievements: Include quantifiable achievements in your application that demonstrate your ability to build teams and manage budgets effectively. Highlight any successful campaigns you've led that align with the role's requirements.
Research the Company: Familiarise yourself with the online marketplace for student living. Understand their mission, values, and recent transformations to tailor your application and show how you can contribute to their goals.
How to prepare for a job interview at Rachel Zaoui Marketing & Digital Recruitment
✨Showcase Your Leadership Skills
As a Performance Director, you'll be leading a small team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past, especially in a D2C start-up or scale-up environment.
✨Demonstrate Your Knowledge of Emerging Media
Understanding the latest media platforms for Gen Z and Gen Alpha is crucial. Research these platforms beforehand and be ready to share insights on how they can be leveraged for performance marketing.
✨Prepare for a Test and Learn Approach
The role emphasises a test and learn strategy. Think of specific instances where you've implemented this approach in previous roles, and be ready to discuss the outcomes and what you learned from them.
✨Discuss CRM Strategy Insights
Since overseeing a new CRM platform is part of the job, come prepared with ideas on CRM strategies that could benefit the company. Highlight any relevant experience you have in developing or implementing CRM systems.