At a Glance
- Tasks: Lead a dynamic marketing team to shape impactful communications for stroke survivors and the public.
- Company: Join the Stroke Association, a charity dedicated to supporting stroke survivors across the UK.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Frequent travel required; embrace a collaborative culture with excellent career advancement.
- Why this job: Make a real difference in people's lives while driving innovative marketing strategies.
- Qualifications: Proven experience in marketing leadership and a passion for community engagement.
The predicted salary is between 75000 - 75000 £ per year.
Location: Nationwide, UK
Ref: E409
Salary: Circa £75,000 per annum (+ London weighting depending on postcode). 35 hours per week.
Reporting directly to the Executive Director of Giving, Volunteering and Voice, this role will lead the talented Marketing and Communications team and play a critical role in shaping how the charity engages with stroke survivors, supporters, partners, policymakers and the wider public. Working closely with Executive Directors and teams across the organisation, you will develop and deliver an integrated marketing and communications strategy that advances our organisational goals and strengthens impact.
As Stroke Association builds a more agile and collaborative culture, multidisciplinary teams are embracing test-and-learn approaches, using insight and evidence to focus efforts where they can make the greatest difference. We’re looking for an exceptional leader who combines strategic vision with creativity, influence and collaboration. Someone who can inspire and develop a high-performing team, champion the value of marketing and communications across the organisation, and help the charity reach more people affected by stroke than ever before.
Key Responsibilities
- Ensure a coherent and compelling marketing, communications and brand strategy that strengthens the charity’s profile, supports organisational priorities and builds public understanding of stroke and its impact.
- Drive insight, evidence and learning to inform decision-making, enabling the continuous evolution of marketing and communications approaches, channels and activities.
- Create the conditions for marketing and communications to operate as a strategic partner across the organisation, supporting the delivery of fundraising, influencing, research and stroke support priorities.
- Champion a co-creation approach, building meaningful partnerships with colleagues, stroke survivors, volunteers, supporters and external stakeholders to shape communications, campaigns and organisational priorities.
- Embed an audience-led approach that enables meaningful engagement, broadens reach and deepens connection with diverse communities.
- Ensure the voices and experiences of stroke survivors, carers and communities are authentically represented and embedded within the charity’s communications, campaigns and brand narrative.
Person Specification
- Proven experience of developing and delivering organisation-wide communications and marketing strategies that support organisational objectives and drive measurable impact.
- Experience of leading and developing high-performing multidisciplinary teams, creating an inclusive, empowering and values-led culture.
- Demonstrable experience of building and protecting organisational reputation, including managing complex communications, sensitive issues and reputational risk.
- Experience of working collaboratively with senior leaders to shape organisational priorities and influence decision-making.
- Experience of developing compelling audience-led communications, campaigns and engagement approaches across multiple channels.
- Experience of working with lived experience, service users, beneficiaries or communities to shape communications, campaigns or organisational activity.
- Experience of managing significant budgets, resources and external agency relationships.
- Experience of supporting organisational influencing, campaigning or policy objectives.
- Experience of leading communications through organisational change, transformation or periods of significant growth.
Please submit your CV demonstrating your suitability for this role by clicking here (please do not apply via email). If you are applying under the Disability Confident scheme, please indicate this when applying for the role.
Associate Director of Marketing & Communications, Stroke Association Stroke Association employer: Rachel Miller
The Stroke Association is an exceptional employer that prioritises the well-being and development of its employees while making a significant impact on the lives of stroke survivors. With a collaborative and agile work culture, employees are encouraged to innovate and engage meaningfully with diverse communities, all while benefiting from competitive salaries and opportunities for professional growth. Join us in our mission to raise awareness and support for those affected by stroke, and be part of a team that values creativity, inclusivity, and strategic influence.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director of Marketing & Communications, Stroke Association Stroke Association
✨Show Your Creative Side
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We think you need these skills to ace Associate Director of Marketing & Communications, Stroke Association Stroke Association
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rachel Miller. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rachel Miller:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rachel Miller’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rachel Miller
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rachel Miller will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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✨Be Ready for Scenario-Based Questions
At Rachel Miller, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
