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For Companies At a Glance
- Tasks: Lead SEO strategy and performance for a top UK brand, driving organic traffic growth.
- Company: Join RAC, a leading provider in the automotive sector, committed to customer satisfaction.
- Benefits: Enjoy flexible working, competitive salary, 25 days leave, and exclusive discounts.
- Why this job: Be part of a dynamic team, shaping SEO strategies that impact business growth and visibility.
- Qualifications: Proven SEO leadership experience, strong technical skills, and excellent communication abilities required.
- Other info: Embrace a culture of inclusivity and collaboration, welcoming diverse backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
About The Role
Are you an experienced SEO leader ready to take ownership of strategy and performance for one of the UK’s most recognisable brands? At RAC, we’re on a mission to become the number one provider across a portfolio of core products, and we’re looking for an SEO Manager to lead that charge through organic search. This role will be delivered on a flexible hybrid model of working three days from home and two days at our Bradley Stoke office in Bristol.
What you’ll be doing
You’ll take full ownership of monitoring, initiating, and executing cutting-edge SEO strategies and best practices to drive organic traffic growth across the RAC domain. This is a hands-on leadership role, combining strategic vision, technical know-how, and stakeholder collaboration to optimise rankings for high-value commercial keywords. With a blend of technical, on-page, and off-page SEO expertise, you’ll ensure that our key landing pages are performing at their best and our domain authority remains strong.
- Own SEO performance and lead the delivery of a multi-million annual SEO revenue target
- Manage two SEO Executives, providing mentorship, 1-2-1s, coaching, and development
- Oversee a dedicated third-party SEO agency, ensuring delivery against KPIs
- Lead planning and execution of short- and long-term SEO roadmaps that align with RAC’s growth strategy
- Prioritise actions to increase visibility and rankings across a portfolio of strategic products
- Champion SEO as a key stakeholder across all RAC business areas
- Collaborate with the Content Editor to ensure our DRIVE content hub is optimised for SEO impact
- Provide data-led performance reporting, insights, and recommendations weekly
- Maintain technical SEO health and lead promotional roadmap delivery
- Ensure FCA compliance and uphold the highest on-page standards
- Manage SEO budgets, tools, and agency payments
What we’re looking for:
- Strategic commercial experience with a track record of delivering SEO-led growth
- Proven team leadership, ideally line managing SEO or Owned Media specialists
- Solid experience across technical SEO, content optimisation, and outreach
- Strong commercial acumen – able to connect SEO strategy to business objectives
- Experience managing large-scale domains and maintaining technical SEO health
- Agency management experience – building relationships, driving value, and hitting targets
- Excellent communication skills – you can translate SEO into actionable business insight
- Proficient in Google Analytics, Google Search Console, and on-page SEO tools
- Deep understanding of Google algorithm updates and their impact
- Comfortable working in fast-paced environments with competing priorities
In return, we offer…
At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:
- FREE RAC Ultimate Complete Breakdown Service from Day One
- 25 days annual leave entitlement plus bank holidays (Option to salary sacrifice for up to 5 additional days of annual leave)
- Option to join RAC’s Group Personal Pension scheme where we will match/contribute up to 6.5% on qualifying earnings.
- 2 x Basic Salary Core Employer-funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
- Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
- Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
- Access to Orange Savings, our online discounts portal offering thousands of savings on high street retailers, supermarkets, holidays, tech, and much more.
- Bonus Scheme – eligible following first year of employment.
- When you join us, you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!
We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.
Contact Detail:
Rac Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager
✨Tip Number 1
Familiarise yourself with RAC's current SEO performance and strategies. Use tools like Google Analytics and Search Console to analyse their website, identify areas for improvement, and come prepared with insights during your interview.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams or projects in the past. Highlight specific instances where your guidance led to measurable SEO improvements or revenue growth.
✨Tip Number 3
Stay updated on the latest Google algorithm changes and SEO trends. Being able to discuss recent updates and their implications on SEO strategy will demonstrate your expertise and commitment to staying ahead in the field.
✨Tip Number 4
Prepare to discuss how you would align SEO strategies with RAC's business objectives. Think about how you can contribute to their growth targets and be ready to present a high-level roadmap that reflects your strategic vision.
We think you need these skills to ace SEO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO, particularly any leadership roles and successful strategies you've implemented. Use specific metrics to demonstrate your impact on organic traffic growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your strategic vision aligns with RAC's goals. Mention your experience with managing teams and agencies, and how you can contribute to their mission of becoming the number one provider.
Showcase Technical Skills: Emphasise your technical SEO skills in your application. Mention tools like Google Analytics and Google Search Console, and provide examples of how you've maintained technical SEO health in previous roles.
Highlight Collaboration Experience: Since this role involves working with various stakeholders, include examples of how you've successfully collaborated with content teams or other departments to optimise SEO performance. This will show your ability to champion SEO across the business.
How to prepare for a job interview at Rac
✨Showcase Your SEO Expertise
Be prepared to discuss your previous SEO strategies and their outcomes. Highlight specific examples where you've successfully increased organic traffic or improved rankings for high-value keywords.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to share your experiences in leading and mentoring others. Discuss how you’ve developed team members and fostered a collaborative environment.
✨Understand the Business Objectives
Connect your SEO strategies to broader business goals. Research RAC’s products and market position, and be ready to explain how your SEO initiatives can drive revenue and support their growth strategy.
✨Prepare for Technical Questions
Brush up on your technical SEO knowledge, including Google algorithm updates and tools like Google Analytics and Search Console. Be ready to discuss how you maintain technical SEO health and optimise landing pages.
