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For Companies At a Glance
- Tasks: Join our team as an SEO Executive, driving organic traffic and executing our SEO strategy.
- Company: RAC is a leading automotive services provider, committed to innovation and customer satisfaction.
- Benefits: Enjoy flexible hybrid working, 25 days leave, free breakdown cover, and a competitive salary.
- Why this job: Be part of a dynamic team, influence growth, and enhance your SEO skills in a supportive environment.
- Qualifications: Experience in SEO strategies, strong analytical skills, and proficiency in Google tools are essential.
- Other info: Work in a diverse culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 £ per year.
About The Role
RAC has an exciting opportunity to appoint an SEO Executive to join the Performance Marketing team on a permanent basis. This role offers a flexible hybrid working model with three days working from home and two days at our Bradley Stoke office in Bristol.
We are looking for a talented individual with SEO experience or a digital marketing executive with an SEO focus. You will be responsible for driving high-quality traffic through increased organic visibility, maintaining technical hygiene, identifying opportunities, and delivering the RAC’s SEO strategy. You must be able to work autonomously, possess excellent written and verbal communication skills, and have the ability to influence others to support the growth of RAC’s core products and services.
Role purpose
- Support the creation, implementation, and execution of our SEO strategy.
- Manage and deliver an SEO roadmap, collaborating with internal and external stakeholders.
- Report on SEO visibility across products and services, ensuring KPIs are met.
- Provide insights and recommendations to grow visibility and traffic.
- Monitor the technical health of the RAC domain and implement solutions to improve crawlability.
- Use tools like Google Analytics, Search Console, Ahrefs, and others to identify trends and opportunities.
- Manage budget and compliance processes, communicating with stakeholders for approvals.
- Collaborate with other teams within the Performance Marketing department.
- Stay updated with industry changes impacting performance.
Skills, Knowledge, and Qualifications
The candidate should have experience managing and executing SEO strategies with proven results. A blend of technical, creative, and analytical skills is essential, along with a passion for SEO and commercial awareness. Proficiency in Google Search Console, auditing tools like Screaming Frog, and experience with on-page SEO and understanding Google algorithm updates are required.
In return, we offer a competitive salary, annual bonus, pension scheme, life insurance, 25 days annual leave, free onsite parking, and free RAC breakdown cover, among other benefits.
What we offer…
- Free RAC Breakdown Service from Day One.
- 25 days annual leave plus bank holidays.
- Matching contributions to RAC’s Group Personal Pension scheme.
- Life assurance, flexible benefits, and family leave support.
- Confidential support services and employee discounts.
- Car salary sacrifice scheme after 12 months.
- Inclusive and diverse workplace culture.
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SEO Executive employer: Rac
Contact Detail:
Rac Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive
✨Tip Number 1
Familiarise yourself with the latest SEO trends and algorithm updates. This will not only help you in interviews but also demonstrate your passion for the field, which is crucial for a role like this.
✨Tip Number 2
Network with professionals in the SEO community. Attend webinars or local meetups to connect with others in the industry, as personal recommendations can often lead to job opportunities.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past SEO projects you've worked on. Be ready to discuss specific metrics and results during your interview to highlight your impact.
✨Tip Number 4
Get comfortable using tools like Google Analytics and Ahrefs. Being able to demonstrate your proficiency with these tools during the interview will set you apart from other candidates.
We think you need these skills to ace SEO Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your SEO experience and any relevant digital marketing roles. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and your understanding of the RAC's goals. Mention specific tools you've used, like Google Analytics or Ahrefs, and how you've successfully implemented SEO strategies in the past.
Showcase Your Results: In your application, include quantifiable achievements related to SEO. For example, mention how you increased organic traffic by a certain percentage or improved search rankings for specific keywords.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for an SEO role.
How to prepare for a job interview at Rac
✨Showcase Your SEO Knowledge
Make sure to brush up on your SEO fundamentals and be ready to discuss your previous experiences. Highlight specific strategies you've implemented and the results achieved, as this will demonstrate your expertise and understanding of the role.
✨Familiarise Yourself with Tools
Since the role requires proficiency in tools like Google Analytics, Search Console, and Ahrefs, ensure you can speak confidently about how you've used these tools in past projects. Be prepared to discuss how you analyse data and derive actionable insights.
✨Prepare for Technical Questions
Given the technical aspects of the role, expect questions related to website crawlability and technical SEO. Brush up on common issues and solutions, and be ready to explain how you would maintain the technical health of a domain.
✨Demonstrate Collaboration Skills
The job involves working with various stakeholders, so be prepared to discuss your experience in collaborating with different teams. Share examples of how you've influenced others and contributed to a team’s success in achieving SEO goals.
