Marketing Communications Executive

About The Role

RAC have an exciting opportunity for aMarketing Communications Executive in ourSMR squad team based in Bristol.

You’ll be part of a fast-paced marketing communications team, sitting within the SMR squad, but part of a wider marketing division. Responsible for the delivery of multi-channel digital campaigns, you’ll contribute to driving continuous sales growth to meet business targets. Key to success will be developing excellent stakeholder relationships across the organisation to support the delivery of collaborative marketing plans.

As a Marketing Communications Executive you’ll be responsible for delivering the SMR marketing plans through a range of channels including Email, SMS, App, Push notifications and Web . The ideal candidate will have a creative flair along with a marketing communications background and experience of delivering digital campaigns in a fast-paced consumer business or be an account handler from an agency background looking to move in-house.

We’re FCA regulated, so you’ll need a keen eye for detail, as well as making sure the customer is at the heart of everything you do. A real self-starter with excellent organisation skills, happy to roll up their sleeves and get stuck in, you’ll thrive on working to tight deadlines and juggling multiple projects.

This is ahybrid role – working 2 days a week from ourBradley Stoke office and 3 days working from home.

What you will do…

1. Deliver SMR marketing campaigns against marketing plans, through Email, Direct mail, SMS, App, Web, Contact Centre and other channels.
2. Lead on the end-to-end campaign process: briefing and managing campaign deliverables and budgets, producing timing plans and managing delivery of projects with the in-house creative team/studio.
3. Manage the end-to-end sign off process of all communications, giving clear reporting to all stakeholders on progress.
4. Ensure all customer communications and documentation is clear, fair and not misleading; is designed in line with ASA guidance and FCA rules and guidance; and is compliant with data protection law and any other relevant legislation.
5. Evaluate campaigns, reviewing against KPI’s and leading on optimisations and test and learn strategies for future activity.

What you will need…

1. Marketing communications background (ideally 1-3 years), gained in a fast paced, consumer business or agency account handling experience.
2. Digital communications campaign management experience e.g., email, SMS and web/app content.
3. Experience working with a creative agency or in-house design team.
4. Strong previous experience in delivering end to end multi-channel campaigns, especially email campaigns.
5. Creative briefing, (with some copywriting and editing) but excellent proofing skills.
6. Experience in print and managing print budgets – not essential but desirable.
7. Excellent stakeholder management and collaboration skills.
8. Positive ‘can do’ attitude, enthusiastic, dedicated and driven to succeed- happy to support and get involved in all elements of the squad.

In return, we offer…

At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:

1. FREE RAC Ultimate Complete Breakdown Service from Day One.
2. 25 days annual leave entitlement plus bank holidays.
3. Option to join RAC’s Group Personal Pension scheme where we will match/contribute up to 6.5% on qualifying earnings.
4. 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
5. Family leave support including paid time off, flexibility and resources to help balance work and family commitments.
6. Enhanced Parental Leave.
7. Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
8. Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
9. Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
10. FREE onsite parking.

When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!

We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.

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