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For Companies At a Glance
- Tasks: Lead digital marketing strategies and manage web projects to drive engagement and growth.
- Company: Join a renowned financial services company with a focus on innovation and excellence.
- Benefits: Enjoy hybrid work options, comprehensive health benefits, and generous time off.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a fast-paced environment.
- Qualifications: 8+ years in digital marketing with hands-on experience in web strategy and SEO.
- Other info: This role offers a competitive salary and opportunities for professional growth.
The predicted salary is between 79200 - 105000 £ per year.
Job Description
Manager, Digital Channels and Web Marketing Job Summary:
Sparks Group and a well-known financial services company have partnered to find a hands-on Manager, Digital Channels and Web Marketing who thrives at the intersection of strategy and execution. This will be a hybrid role requiring to work onsite in New York, NY 2-3 days per week. In this role, you'll both lead the digital vision and roll up your sleeves to make it happen by planning, creating, managing, and optimizing digital experiences that drive engagement, leads, and business growth. This is not a purely strategic role, you'll be in the work, building and updating pages, managing projects, optimizing performance, and working cross-functionally to bring ideas to life across web and digital channels.
Manager, Digital Channels and Web Marketing Responsibilities:
- Develop and execute website strategies to support key campaigns, events, and lead generation efforts.
- Work directly in platforms like Sitecore to create and update pages, implement enhancements, and ensure content is optimized for UX and performance.
- Lead technical SEO strategy while actively managing page-level optimization, tagging, and testing.
- Drive and execute A/B tests, UX updates, and experimentation to improve site performance and user journeys.
- Support business with regular updates to the website and intranet pages as needed
- Source images and create design for updates that are in line with brand
- Manage end-to-end web projects, from planning and stakeholder input to buildout and deployment across multiple platforms and tools.
- Collaborate closely with design, development, and content teams to ensure marketing objectives are met with speed and excellence.
- Perform content audits, update site structure, and maintain site governance and hygiene.
Manager, Digital Channels and Web Marketing Qualifications:
- Bachelor's degree in marketing, business, life sciences, or related field.
- 8+ years of digital marketing experience, including direct experience with web strategy, hands-on page builds, and campaign execution.
- Proficiency with platforms such as Sitecore, WordPress, Salesforce, Google Analytics, YouTube, and more.
- Ability to write compelling, SEO-friendly web copy.
- Working knowledge of HTML, UX best practices, and photo/video editing tools.
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This job is Hybrid Remote.
Pay Range: Salary $110,000.00 to $150,000.00
We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.
Download the Sparks Group mobile app from Apple App Store or Google Play.
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Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
Manager, Digital Channels & Web Marketing (Hiring Immediately) employer: Rac
Contact Detail:
Rac Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Digital Channels & Web Marketing (Hiring Immediately)
✨Tip Number 1
Familiarise yourself with the specific digital marketing tools mentioned in the job description, such as Sitecore and Google Analytics. Having hands-on experience or even a solid understanding of these platforms will give you an edge during interviews.
✨Tip Number 2
Showcase your ability to manage web projects by preparing examples of past projects where you led the strategy and execution. Be ready to discuss how you collaborated with cross-functional teams to achieve marketing objectives.
✨Tip Number 3
Highlight your experience with A/B testing and UX updates. Prepare to discuss specific instances where your efforts led to improved site performance or user engagement, as this is crucial for the role.
✨Tip Number 4
Network with professionals in the digital marketing field, especially those who have experience in financial services. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Manager, Digital Channels & Web Marketing (Hiring Immediately)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, web strategy, and hands-on project management. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital channels and web marketing. Mention specific examples of past projects where you successfully executed strategies that drove engagement and business growth.
Showcase Technical Skills: Emphasise your proficiency with platforms like Sitecore, Google Analytics, and your understanding of SEO best practices. Include any relevant certifications or training that support your technical capabilities.
Highlight Collaboration Experience: Since the role requires working cross-functionally, include examples of how you've collaborated with design, development, and content teams in previous roles. This will show your ability to work effectively in a team environment.
How to prepare for a job interview at Rac
✨Showcase Your Hands-On Experience
Since this role requires a mix of strategy and execution, be prepared to discuss specific projects where you've actively built and optimised web pages. Highlight your experience with platforms like Sitecore and any direct examples of how your work has driven engagement or business growth.
✨Demonstrate Your SEO Knowledge
Technical SEO is a key part of this role. Be ready to explain your approach to page-level optimisation, tagging, and A/B testing. Share any successful strategies you've implemented in the past and how they improved site performance.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with design, development, and content teams. Think of examples where you've successfully collaborated across departments to achieve marketing objectives. Emphasise your communication skills and ability to manage stakeholder input.
✨Be Ready to Discuss UX Best Practices
Understanding user experience is crucial for this role. Prepare to talk about your knowledge of UX best practices and how you've applied them in previous projects. Consider discussing any tools or methods you use to ensure optimal user journeys on digital platforms.
