At a Glance
- Tasks: Lead the digital transformation of vehicle off-road services using AI and automation.
- Company: Join the RAC, a trusted brand with over 128 years of service.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for personal development.
- Other info: Be part of a supportive culture that values diversity and innovation.
- Why this job: Shape the future of vehicle recovery and make a real impact in a dynamic environment.
- Qualifications: Strong stakeholder management and experience with AI or automation in digital products.
The predicted salary is between 80000 - 100000 £ per year.
Join the RAC as a
Head of Digital Product and shape the future of vehicle off-road services through digital innovation, automation and AI.
The RAC is transforming how vehicle off-road journeys are managed, moving from legacy systems and manual processes to modern digital products that deliver better outcomes for members, partners and colleagues.
At the centre of that transformation is our Vehicle Off Road Case Management platform - a proven solution that manages the end-to-end journey from the moment a vehicle becomes undrivable through to repair, mobility support and return to service.
This is a rare opportunity to take an established product with strong foundations and turn it into a significant commercial proposition.
You'll work across product, technology, operations and commercial teams, driving expansion into new fleet markets, modernising critical internal processes and identifying where automation, machine learning and AI can unlock meaningful business value.
Reporting directly to the Director of Digital Breakdown, you'll have the backing, visibility and autonomy to make a lasting impact across one of the RAC's most important operational domains.
Flexible
Hybrid working arrangements.
What You'll Do
- Own the end-to-end product strategy for the Vehicle Off Road Case Management platform, setting the vision, roadmap and priorities that deliver measurable business outcomes.
- Lead a cross-functional team of product, engineering and design specialists, creating an environment where people can do their best work and deliver value at pace.
- Drive the commercial growth of the platform, working with business stakeholders to expand into new fleet and business markets.
- Enhance and evolve the proposition for existing strategic partners while balancing commercial objectives, operational requirements and long-term product strategy.
- Lead the transition away from legacy operational systems, identifying opportunities to improve efficiency, simplify processes and reduce costs.
- Establish a predictable delivery rhythm, ensuring teams deliver consistently against a clear and transparent roadmap.
- Shape the future of Vehicle Off Road services through intelligent automation, AI and machine learning.
- Identify opportunities to improve case management, mobility coordination, garage engagement and operational decision-making using data-driven technologies.
- Represent the product internally at senior leadership level and externally with clients, partners and stakeholders.
- Build the long-term product capability required to support future growth and innovation.
- What You'll Need
- Strong stakeholder and partner management skills, with the ability to balance client expectations against business priorities and product direction.
- A commercially focused mindset, able to connect product decisions to revenue growth, operational efficiency and customer outcomes.
- A track record of delivering meaningful product improvements in fast-paced environments where priorities, resources and constraints must be carefully managed.
- Experience working with, or a strong understanding of, AI, automation or machine learning within digital products and operational workflows.
- Ability to work from Bristol or Birmingham for a minimum of two days per week, with flexibility to travel between both locations.
Why join the RAC?
The RAC supports around 15 million members across the UK and is continuing its transition towards a product-led, digitally enabled future.
The Vehicle Off Road Case Management platform sits at the heart of that transformation.
It combines operational excellence with modern technology to improve vehicle recovery, repair and mobility journeys while creating new commercial opportunities for the RAC.
With executive sponsorship, a proven platform, a major partner already live and clear opportunities for expansion, this role offers the chance to define a key digital product, build high-performing teams and influence how automation and AI are applied across a critical operational proposition.
For more than 128 years, the RAC has been keeping drivers moving.
Today we're trusted by millions of members and recognised as a place where support, ambition and opportunity go hand in hand.
We welcome people from every background, value every voice and support your development every step of the way.
At the RAC, you can bring your full self to work and help shape the future of one of the UK's most recognised service brands.
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Head of Digital Product employer: RAC
RAC in Weston-super-Mare is an excellent employer, offering a supportive work culture that values teamwork and innovation. As a Recovery Driver, you will benefit from competitive pay, extensive benefits including pension and life cover, and opportunities for personal and professional growth within a leading roadside assistance provider. Join us to make a meaningful impact while enjoying a balanced work-life schedule with our 4 on/4 off shift pattern.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Product
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like RAC are looking for when hiring for a Head of Digital Product.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to RAC for the Head of Digital Product, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at RAC as a Head of Digital Product, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out RAC’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital Product.
We think you need these skills to ace Head of Digital Product
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at RAC, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with RAC's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at RAC. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at RAC
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that RAC uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at RAC. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
