At a Glance
- Tasks: Join our team as a Graduate SEO Executive, driving traffic and enhancing our SEO strategy.
- Company: RAC is a leading automotive services provider, committed to innovation and customer satisfaction.
- Benefits: Enjoy flexible working, competitive salary, 25 days leave, and free RAC breakdown cover.
- Other info: Hybrid work model: 3 days remote, 2 days in our Bristol office.
- Why this job: Be part of a dynamic team, influence growth, and develop your SEO skills in a supportive environment.
- Qualifications: SEO experience or digital marketing background with strong analytical and communication skills required.
The predicted salary is between 28800 - 43200 £ per year.
Overview
RAC have the exciting opportunity to appoint a Graduate SEO Executive to join the Performance Marketing team on a permanent basis. This role is a flexible hybrid model of working three days from home and two days at our Bradley Stoke office in Bristol.
We are looking for a talented individual with SEO experience, or a digital marketing executive with an SEO focus. You’ll be responsible for driving high quality traffic through increased organic visibility, maintaining technical hygiene, identifying opportunities and delivering the RAC’s SEO strategy. We’ll look to you to ensure effective planning, execution and reporting. You must have the ability to work autonomously, have excellent written and verbal communications skills and the ability to influence others to support growth of RAC’s core products and services.
Role purpose
Responsibilities
- Play a key role in supporting our SEO strategy, from creation to implementation and execution.
- Support management and delivery of an SEO roadmap incorporating on-page and off-page activity, working collaboratively with internal and external stakeholders.
- Reporting of SEO visibility across a set of products and services, ensuring KPIs are met.
- Provide insightful recommendations to grow visibility and traffic incrementally to a wide audience group.
- Monitor the technical health of the wider RAC domain, implementing solutions to increase crawlability of the site.
- Use Google Analytics, Search Console, Ahrefs and key SEO tools to identify trends and opportunities so that RAC remains at the forefront of innovation.
- Manage budgetary and compliance processes, communicating with key stakeholders for approvals.
- Align with other teams across the Performance Marketing department, developing strong relationships and effective working processes.
- Keep up to date with the latest industry changes that have the potential to impact performance.
Skills, knowledge and qualifications
The role will require the successful candidate to have experience of managing and executing SEO strategies and core principles with proven results. The candidate must have a blend of technical, creative and analytical skills with a passion for all things SEO and commercially aware. The candidate should be able to identify solutions to support growth and execute on them, all whilst working at pace and achieving tight deadlines. The candidate should have adept use of Google Search Console and auditing tools such as Screaming Frog, alongside demonstrable experience of on-page SEO techniques and understanding of Google algorithm updates.
What we offer
In return, we offer a competitive salary and on target annual company bonus, contributory pension scheme, life insurance, 25 days annual leave, free on-site parking across all 3 sites and free RAC breakdown cover. We also offer a range of other flexible employee benefits for you to choose from.
- FREE RAC Complete Breakdown Service from Day One.
- 25 days annual leave entitlement plus bank holidays.
- Option to join RAC’s Group Personal Pension scheme with employer contribution up to 6.5%.
- 2x Basic Salary Core Employer funded Life Assurance (4x for pension scheme members) with option to flex up to 10x.
- Family leave support including paid time off, flexibility and resources to help balance work and family commitments.
- Enhanced Parental Leave.
- Confidential personal support service available 24/7 for you and eligible family members.
- Car salary sacrifice scheme – after 12 months, including electric vehicle options.
- Access to Orange Savings, discounts portal offering savings on high street retailers, holidays, tech and more.
- Onsite parking is FREE.
When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity to be rewarded for outstanding work and share in RAC’s future success.
We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.
Graduate SEO Executive in Bristol employer: Rac
RAC is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary, generous annual leave, and a flexible hybrid working model from our modern Bradley Stoke office in Bristol. With a strong commitment to inclusivity and collaboration, we provide numerous benefits including free RAC breakdown cover, a contributory pension scheme, and access to a range of employee perks, ensuring that our team members feel valued and supported in their career development.
StudySmarter Expert Advice🤫
We think this is how you could land Graduate SEO Executive in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rac and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rac are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rac on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rac. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Graduate SEO Executive in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rac. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rac:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rac’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rac
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rac will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rac, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
