At a Glance
- Tasks: Lead and optimise our email marketing strategy while managing a dynamic team.
- Company: Join RAC, a trusted name in the industry for over 128 years.
- Benefits: Enjoy competitive salary, flexible work, and generous leave policies.
- Other info: Be part of a supportive culture that values growth and diversity.
- Why this job: Make a real impact with innovative email campaigns and grow your career.
- Qualifications: Expertise in email marketing, Bloomreach Engagement, and team leadership required.
The predicted salary is between 47181 - 52413 £ per year.
We're looking for an experienced
Email Manager to lead the strategic and technical delivery of our email marketing programme.
As the driving force behind our email channel, you'll lead a team of Email Executives while overseeing the delivery and continuous optimisation of highly targeted, data-driven campaigns.
From customer acquisition and engagement through to retention and cross-sell activity, you'll play a critical role in maximising the value of every customer interaction.
Working closely with stakeholders across Marketing, Digital, Data and Technology, you'll be the go-to expert for all things email, from personalisation and dynamic content through to customer segmentation, email architecture and deployment governance.
To be successful in this role, you’ll be a highly technical email specialist who thrives on solving complex challenges.
With expert-level Bloomreach Engagement experience and advanced Jinja coding skills, you'll build, optimise and scale sophisticated customer journeys that deliver the right message to the right customer at exactly the right time.
This is a hybrid role, working 2 days a week from our Bradley Stoke office and 3 days a week from home offering flexibility while being part of a dynamic and supportive team.
We offer more than a job. We offer a career with purpose.
- As an Email Manager at RAC, you’ll get benefits that go the extra mile
- Earnings That Motivate - enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme - a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.
- Tools to Drive Your Future - get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.
- Time Off That Matters - enjoy 25 days annual leave, plus bank holidays.
We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.
- Financial Security & Perks -pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.
- Wellbeing That Works for You - our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.
- Extras That Make a Difference - access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more.
After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.
- What You’ll Do
- Own the email technology roadmap, identifying opportunities to improve capability, efficiency and campaign performance.
- Set and deliver email channel KPIs, reporting performance and insights to senior stakeholders.
- Monitor and optimise deliverability through Google Postmaster, Microsoft SNDS and Bloomreach Engagement reporting.
- Build and deploy highly personalised, dynamic email communications at scale.
- Oversee email send planning and scheduling for high-volume activity.
- Own and continuously improve the end-to-end email QA process.
- Own email deliverability performance and sender reputation management.
- Develop and execute strategies to grow email reach and database engagement across the business.
- Analyse campaign performance and report on email reach, list growth, unsubscribe rates and deliverability metrics.
- Lead, coach and develop a team of Email Consultants.
- What You’ll Need
You’ll be a technically strong email marketing manager who combines strategic thinking with hands‑on execution.
You’ll also bring
- Significant experience within Email Marketing, CRM, Marketing Automation or Customer Lifecycle Marketing.
- Expert-level experience with Bloomreach Engagement
- Advanced Jinja coding and template development skills
- Experience managing and developing a team.
- Strong understanding of email architecture, rendering and customer journey orchestration.
- Proven ownership of email governance, QA and deployment processes.
- Experience managing email deliverability and sender reputation.
- Strong knowledge of customer data, segmentation and data-driven marketing.
- Experience establishing coding standards and development best practices, with the ability to troubleshoot coding issues.
- Experience establishing coding standards and development best practices.
- A proven track record of delivering multiple projects within fast‑paced environments.
Why RAC?
For more than 128 years, we’ve been keeping drivers moving, and today we’re trusted by over 15 million members.
We’re also trusted by our people, with a 4.5-star Glassdoor rating showing that RAC is a place where support, ambition, and opportunity go hand in hand.
We welcome people from every background, value every voice, and back your growth every step of the way.
At the RAC, you can bring your full self to work and we’ll be with you every step of the way to help you grow and develop your career.
Ready to make a difference? Your next career move starts here.
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Email Marketing Manager employer: RAC
RAC in Weston-super-Mare is an excellent employer, offering a supportive work culture that values teamwork and innovation. As a Recovery Driver, you will benefit from competitive pay, extensive benefits including pension and life cover, and opportunities for personal and professional growth within a leading roadside assistance provider. Join us to make a meaningful impact while enjoying a balanced work-life schedule with our 4 on/4 off shift pattern.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RAC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RAC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RAC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RAC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RAC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RAC:Show us that you’ve done your homework! In your application, briefly mention what you admire about RAC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RAC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RAC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RAC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
