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- Tasks: Lead digital marketing strategies, manage ad campaigns, and optimise content across platforms.
- Company: Join a dynamic downtown law firm focused on growth and collaboration.
- Benefits: Enjoy major medical, dental, vision, 401k, and flexible work options.
- Why this job: Be part of a creative team making an impact in the legal field.
- Qualifications: 5+ years in digital marketing with expertise in paid media and email campaigns.
- Other info: Equal opportunity employer committed to inclusivity and reasonable accommodations.
The predicted salary is between 21600 - 36000 £ per year.
Job Description
Paid Media Management
oOwn and optimize ad campaigns across Google Ads, Meta, LinkedIn, and YouTube
oA/B test messaging, creative, and landing pages
oManage retargeting and lookalike audiences
oMaintain or reduce CPL and increase ROAS
oAlign campaigns with litigation priorities and intake bandwidth
Email & CRM Marketing
oBuild out automated email journeys via HubSpot: nurture, re-engagement, and client education
oSegment lists based on campaign, case type, and stage
oWork with Marketing Ops to tie email performance to case conversion
Landing Pages & Website Optimization & Lead Redesign
oDevelop and optimize campaign-specific landing pages
oWork with web developing team on SEO and UX improvements
oEnsure form tracking, call tracking, and heatmaps are functioning
Campaign Calendar & Coordination
oMaintain the firm's digital campaign calendar (seasonal pushes, firm initiatives, trial dates)
oCoordinate launches with the Marketing Operations Manager to align with intake team readiness and legal timelines
oCollaborate on webinar promotions, client updates, and firm announcements
Social Media Manager
o Social Media & Content Distribution
oOversee scheduling and paid amplification of organic content
oImplement a growth strategy for Instagram, LinkedIn, Facebook, and YouTube
oCreate branded templates for reels, carousels, quote posts, infographics, etc.
oDesign short-form video thumbnails and overlays
oCollaborate with marketing ops manager on brand voice and content calendar
Graphic Designer
oTemplates for wildfire and Pl campaign ads
oVisual branding for webinars or case updates
oGraphics for social media series (e.g. "Client Journey," "Attorney Q&As")
oModernization of intake documents (visual headers, clear icons, QR codes)
oVisual storytelling assets for website (e.g. "Our Process" infographics)
oDesign graphics for paid media (Google Display, Meta Ads, LinkedIn)
oCreate headers, buttons, banners, and visuals for email campaigns
oDesign blog headers, case study visuals, and firm news graphics
oMaintain consistency with typography, color palettes, logo usage, and photo selection
oDesign brochures, mailers, event materials, court-day signage, or firm swag
oSupport case team or attorneys with presentation templates or branded litigation documents
Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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Company Description
Company Description
Digital Marketing Manager (Hiring Immediately) employer: Rac
Contact Detail:
Rac Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (Hiring Immediately)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in paid media management. Understanding how to optimise campaigns on platforms like Google Ads and Meta will give you a competitive edge.
✨Tip Number 2
Showcase your experience with A/B testing and campaign optimisation. Be ready to discuss specific examples of how you've improved CPL and ROAS in previous roles during interviews.
✨Tip Number 3
Highlight your proficiency with email marketing tools like HubSpot. Being able to demonstrate your ability to build automated email journeys and segment lists effectively will be crucial for this role.
✨Tip Number 4
Prepare to discuss your collaboration skills, particularly with web developers and marketing teams. This role requires coordination across various departments, so showcasing your teamwork experience will be beneficial.
We think you need these skills to ace Digital Marketing Manager (Hiring Immediately)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in paid media management and email marketing. Use specific metrics to demonstrate your success, such as increased ROAS or reduced CPL.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the legal sector. Mention how your skills align with the firm's needs, especially in managing campaigns across various platforms.
Showcase Relevant Projects: Include examples of past projects that demonstrate your ability to manage ad campaigns, optimise landing pages, and coordinate marketing efforts. Highlight any experience with tools like HubSpot or SEO improvements.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at Rac
✨Showcase Your Experience
With at least 5 years of experience required, be ready to discuss specific campaigns you've managed. Highlight your successes in optimising ad performance and managing budgets across platforms like Google Ads and Meta.
✨Demonstrate Your Analytical Skills
Prepare to talk about how you use data to inform your decisions. Discuss your experience with A/B testing and how you've used insights from analytics to improve campaign performance and ROI.
✨Familiarise Yourself with the Firm's Brand
Research Downtown Law Firm and understand their brand voice and values. Be prepared to discuss how you would align digital marketing strategies with their litigation priorities and client engagement goals.
✨Prepare for Technical Questions
Expect questions about tools and platforms you'll be using, such as HubSpot for email marketing or SEO practices for website optimisation. Brush up on your knowledge of these tools to demonstrate your technical proficiency.
