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For Companies At a Glance
- Tasks: Help grow our customer base through innovative campaigns across multiple channels.
- Company: Join RAC, a forward-thinking company that values diversity and innovation.
- Benefits: Enjoy competitive salary, flexible work, and a share in our success.
- Why this job: Make a real impact on customer engagement while developing your skills.
- Qualifications: Experience with data-driven marketing and strong analytical skills required.
- Other info: Hybrid role with excellent career growth opportunities and a supportive culture.
The predicted salary is between 30000 - 42000 £ per year.
Overview
RAC are looking for a detail-orientated Campaign Consultant to join our Campaigns team on a permanent basis. As a Campaign Consultant you will work across acquisition, Service Maintenance and Repair (SMR), and insurance, helping grow the value of our RAC customer base. You’ll support the development and execution of targeted customer journeys across multiple channels including email, SMS, push notifications, outbound calling, and direct mail, ensuring campaigns are error-free, compliant, and optimised for performance. This is a hybrid role, working 2 days a week from our Bradley Stoke office and 3 days a week at home.
We offer more than a job. We offer a career with purpose.
What You’ll Do
- Enhance Customer Engagement: Develop, implement, and optimise targeted and sequenced customer workflows to maximise customer value.
- Campaign Execution: Ensure campaigns are developed to enable campaign effectiveness measurement and free of error.
- Data-Driven Marketing: Apply measurable test plans and deploy propensity models within campaign activity.
- Collaboration: Work closely with the wider Marketing teams to gather campaign requirements, implement contact strategies, and refine targeting.
- Performance Analysis: Conduct post-campaign analysis, sharing insights and recommendations to drive continuous improvement.
- Efficiency & Automation: Streamline workflows, automate processes where possible, and maintain high standards in campaign delivery.
- Stakeholder Management: Work alongside colleagues in our SMR division and effectively manage internal relationships.
What You’ll Need
- Experience of using marketing automation systems (e.g Adobe Campaign/Braze/Bloomreach)
- Knowledge of consumer databases, data selection, and data manipulation tools.
- Excellent analytical and problem-solving skills with a high attention to detail.
- Strong organisation and planning skills in a fast-paced environment.
- Ability to explain complex solutions clearly to non-technical teams.
- Proficiency in MS Excel & PowerPoint
- Knowledge and experiencing using SQL
Why RAC?
For more than 128 years, we’ve been keeping drivers moving, and today we’re trusted by over 15 million members. We’re also trusted by our people, with a 4.5-star Glassdoor rating showing that RAC is a place where support, ambition, and opportunity go hand in hand. We welcome people from every background, value every voice, and back your growth every step of the way. At the RAC, you can bring your full self to work and we’ll be with you every step of the way to help you grow and develop your career.
Ready to make a difference? Your next career move starts here.
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Campaign Consultant employer: Rac
Contact Detail:
Rac Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Consultant
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching RAC and understanding their campaigns. Tailor your answers to show how your skills can enhance customer engagement and campaign performance. We want to see your passion for the role!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. Focus on showcasing your analytical skills and problem-solving abilities, as these are key for a Campaign Consultant.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Campaign Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Campaign Consultant role. Highlight your experience with customer engagement, campaign execution, and any tools like Adobe Campaign or Braze that you've used. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you a perfect fit. Don’t forget to mention your analytical skills and attention to detail, as these are key for us.
Showcase Your Data Skills: Since this role involves data-driven marketing, be sure to showcase your experience with consumer databases and any data manipulation tools you've used. We love seeing candidates who can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s super easy, and you’ll get to see all the details about the role and our company culture. Plus, we’re excited to hear from you directly!
How to prepare for a job interview at Rac
✨Know Your Campaign Tools
Familiarise yourself with Adobe Campaign and Braze before the interview. Be ready to discuss how you've used these tools in past roles or how you would approach using them for targeted customer journeys.
✨Showcase Your Analytical Skills
Prepare examples that highlight your analytical and problem-solving skills. Think of specific campaigns where you applied data-driven strategies and how they improved performance. This will demonstrate your attention to detail and ability to drive results.
✨Understand the Customer Journey
Research RAC's customer engagement strategies and be prepared to discuss how you would enhance customer workflows. Show that you understand the importance of optimising customer journeys across multiple channels like email and SMS.
✨Collaboration is Key
Be ready to talk about your experience working with cross-functional teams. Highlight how you've gathered campaign requirements and collaborated with others to refine targeting strategies, as this role requires strong stakeholder management.
