At a Glance
- Tasks: Drive SEO growth for a leading UK brand and enhance digital performance.
- Company: Join the RAC, a trusted name with over 125 years of excellence.
- Benefits: Competitive salary, share scheme, flexible work, and 25 days annual leave.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer acquisition and business growth in a collaborative team.
- Qualifications: 2+ years of SEO experience and strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
About The Role
Join the RAC as an SEO Executive and help drive the growth of one of the UK’s most recognised brands. At the RAC, we’re investing in digital performance and organic growth like never before, and SEO plays a critical role in driving visibility, traffic and commercial success across our products and services. This is an exciting opportunity for an SEO professional with hands‑on experience to take the next step in their career. Whether you’re already operating at mid‑level or ready to grow into a more senior position, you’ll have the opportunity to own activity, influence performance, and develop your expertise across technical, content and on‑site SEO. You’ll join a collaborative Performance Marketing team where your work will have a direct, measurable impact on customer acquisition and business growth—all within a trusted, household‑name brand. The role follows a flexible hybrid model: three days from home and two days at our Bradley Stoke office in Bristol.
As an SEO Executive, you’ll:
- Support and deliver the RAC’s SEO strategy, driving improvements in organic visibility, rankings and traffic.
- Plan and execute on‑page, off‑page and technical SEO initiatives, including content optimisation, internal linking and site improvements.
- Carry out keyword research, competitor analysis and opportunity identification to inform SEO activity.
- Monitor and report on SEO performance using tools such as Google Analytics, Search Console and industry platforms (e.g. SEMrush).
- Identify and implement data‑led recommendations to improve site performance, conversion and user experience.
- Collaborate with internal teams (content, product, development) and external agencies to deliver integrated campaigns.
- Support technical SEO improvements including site health, indexing, crawlability and Core Web Vitals.
- Communicate insights and performance updates clearly to stakeholders, helping influence decision‑making.
- Stay up to date with the latest SEO trends, algorithm updates and best practices.
Benefits
- Earnings That Motivate – enjoy a competitive salary plus automatic enrolment in our “Owning It Together” Colleague Share Scheme – a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.
- Tools to Drive Your Future – get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.
- Time Off That Matters – enjoy 25 days annual leave, plus bank holidays. We also support work‑life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.
- Financial Security & Perks – pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long‑term.
- Wellbeing That Works for You – our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.
- Extras That Make a Difference – access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.
What you’ll need
- Around 2+ years’ experience in SEO (in‑house or agency), with a solid understanding of core principles.
- Hands‑on experience across on‑page, technical and content SEO.
- Strong written and verbal communication skills.
- A proactive mindset and willingness to learn.
- Familiarity with SEO tools is a bonus, but not essential – we’ll train you!
We’re Orange Heroes
At the RAC, we never stand still. With a legacy of over 125 years, it’s this restless drive for better that’s earned the trust of over 12.5 million members and it’s why we’re on a mission to be the UK’s number one motoring services provider. That commitment to excellence isn’t just felt by our members, it’s echoed by our people too. With a 4.5‑star rating on Glassdoor, our colleagues recognise the RAC as a place where ambition, support and authenticity come together. We’re all about progress powered by people. As an equal opportunities employer, we welcome every background, champion every voice and back your growth every step of the way. At the RAC, individuality fuels innovation and you’re invited to bring your full self to it.
SEO Executive in Bristol employer: RAC
At the RAC, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. With a strong focus on employee growth, our SEO Executive role provides opportunities to influence performance and develop expertise in a supportive environment, all while enjoying a flexible hybrid working model from our Bristol office. Our commitment to employee wellbeing is reflected in our competitive benefits package, including a share scheme, generous leave, and resources to support work-life balance, making the RAC a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Executive in Bristol
✨Tip Number 1
Network like a pro! Reach out to current or former employees at the RAC on LinkedIn. A friendly chat can give us insider info about the company culture and maybe even a referral!
✨Tip Number 2
Show off your skills! Prepare a mini SEO project or case study that highlights your experience. This will not only impress during interviews but also demonstrate your hands-on expertise.
✨Tip Number 3
Stay updated with the latest SEO trends. Follow industry blogs and join relevant forums. Being in the know shows us you're passionate and ready to contribute to the RAC's growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of the RAC team.
We think you need these skills to ace SEO Executive in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the SEO Executive role. Highlight your hands-on experience in on-page, technical, and content SEO, and show us how you can drive organic growth for RAC.
Show Off Your Skills:Don’t just list your skills; demonstrate them! Use specific examples of past projects where you’ve improved SEO performance. We want to see how you’ve made a measurable impact in your previous roles.
Keep It Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point while showcasing your personality.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at RAC!
How to prepare for a job interview at RAC
✨Know Your SEO Basics
Make sure you brush up on your core SEO principles before the interview. Understand the differences between on-page, off-page, and technical SEO, as well as how they contribute to overall performance. This will show that you're not just familiar with the terms but can also apply them in real-world scenarios.
✨Showcase Your Tools Knowledge
Familiarise yourself with tools like Google Analytics, Search Console, and SEMrush. Even if you haven't used them extensively, being able to discuss how these tools can help monitor and improve SEO performance will impress your interviewers. They want to see that you're proactive and willing to learn!
✨Prepare for Case Studies
Be ready to discuss specific SEO projects you've worked on. Prepare a couple of case studies that highlight your contributions, the challenges you faced, and the results achieved. This will demonstrate your hands-on experience and ability to drive measurable outcomes.
✨Stay Updated on Trends
SEO is always evolving, so make sure you're up to date with the latest trends and algorithm updates. Mentioning recent changes or best practices during your interview will show that you're passionate about the field and committed to continuous learning.
