At a Glance
- Tasks: Lead lifecycle marketing efforts to boost customer engagement and retention.
- Company: Join RAC, a leader in consumer services with a focus on innovation.
- Benefits: Attractive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a chance to shape customer journeys and insights.
- Why this job: Make a real impact by enhancing customer experiences and driving retention strategies.
- Qualifications: Proven experience in service-based marketing and subscription products.
The predicted salary is between 40000 - 50000 £ per year.
RAC is seeking a Senior Marketing Manager for Retention to lead lifecycle marketing efforts within the Consumer Breakdown division. This leadership role focuses on customer engagement and retention, maximizing lifetime value and minimizing churn. You will manage the CRM strategy, work closely with teams to personalize campaigns, and drive insights across multiple platforms including Bloomreach.
The ideal candidate has extensive experience in service-based marketing roles, particularly with subscription products, and a proven ability to implement successful customer journey strategies.
Senior CRM & Retention Leader — Lifecycle Marketing in Bristol employer: RAC
RAC is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation thrives. As a Senior Marketing Manager for Retention, you will have the opportunity to lead impactful lifecycle marketing initiatives while collaborating with talented teams in a supportive environment. With a focus on customer engagement and retention, RAC provides unique advantages such as access to cutting-edge tools and insights, ensuring that your contributions directly enhance customer experiences and drive business success.
