RAC is seeking a Senior Marketing Manager – Retention to lead customer lifecycle marketing for our Consumer Breakdown division. You will own the end-to-end CRM strategy and manage a team delivering highly personalised campaigns across email, SMS and digital journeys, in collaboration with Product, Data and Tech.
We migrated to Bloomreach and are evolving our marketing automation and personalisation strategy to maximise customer lifetime value and reduce churn.
#J-18808-LjbffrSenior CRM & Retention Lead — Bloomreach-Powered Growth in Bristol employer: RAC
RAC in Weston-super-Mare is an excellent employer, offering a supportive work culture that values teamwork and innovation. As a Recovery Driver, you will benefit from competitive pay, extensive benefits including pension and life cover, and opportunities for personal and professional growth within a leading roadside assistance provider. Join us to make a meaningful impact while enjoying a balanced work-life schedule with our 4 on/4 off shift pattern.
