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For Companies At a Glance
- Tasks: Create and manage engaging content for Raby Estates' social media and marketing platforms.
- Company: Raby Estates is a stunning family-run estate known for its rich history and beautiful landscapes.
- Benefits: Enjoy 33 days holiday, discounts, professional growth opportunities, and free access to attractions.
- Why this job: Join a vibrant team in a dynamic role that offers creativity and diverse experiences every day.
- Qualifications: A marketing degree is preferred but not essential; experience in digital marketing is a plus.
- Other info: Flexible working hours with potential weekend and evening shifts.
The predicted salary is between 20700 - 23600 £ per year.
Overview
Job Title: Marketing Executive
Location: Raby Castle, Park and Gardens
Hours: Full time; weekends and evening work may be required
Department: Leisure and Tourism
Responsible to: Marketing Manager and Head of Leisure and Tourism
Liaising with: Events Manager, Leisure and Tourism and wider estate Team
Salary: £26,780 per annum dependent on experience
Job Ref: VA205-2025
Qualifications: A degree in marketing preferred but not vital
Experience: Experience preferred but not vital
Background
The recent developments at Raby Castle, Park and Gardens have put Raby on the map as a leading lifestyle destination in England, complete with heritage buildings, remodelled gardens, stylish shopping, fascinating history and local food. Alongside, High Force Hotel & Waterfall one of the largest in the UK with adjacent country hotel alongside a range of countryside departments across the Estate.
We are looking for someone bursting with ideas to enhance and grow engagement across Raby Estates existing social media channels with high quality and engaging content such as reels, digital trends and influencers. This candidate will have an excellent, creative eye, enabling them to choose just the right imagery to represent this beautiful place appropriately. They will be articulate and confident enough to add engaging, compelling copy to these images, checking carefully for accuracy and correct tone of voice. This style will be developed across other marketing platforms too, including direct email marketing and the estate website, driving SEO and website traffic. Working closely with the Marketing Manager, the role will support with strategic marketing campaigns and analysing digital data.
This awe-inspiring family run estate is vast and thriving with opportunities, with an abundance of news stories for both visitors and the community alike. With a diverse range of departments including, tourism, farming, buildings, forestry, land management and sporting – no two days are ever the same!
Key Responsibilities
- Creation, scheduling and posting of daily content across Raby Castle, High Force Hotel & Waterfall, Raby County Durham in accordance with the marketing strategy.
- Interacting with a range of different departments to achieve the highest quality content.
- Maintain industry relevance by identifying the latest digital trends to bring new and fresh ideas to the table.
- Update website and generate interesting and seasonal content, keeping SEO in mind at all times.
- Take ownership and grow the newsletter database on Mailchimp.
- Secure and host influencer visits and events with a clear agreement of outputs in line with our strategy.
- Supporting with online digital presence through third party listings, Google My Business and more.
- Driving online sales and monitor progress to adapt the digital strategy accordingly. Build brands online presence and engage existing and new followers
- Strong copywriting skills to captivate and engage the audience
Job Requirements
- Exceptional attention to detail with excellent proofreading and copy writing skills.
- Ability to work within a team in a fast-paced environment or on own initiative as required.
- A clear understanding of brand identity and its application across a number of platforms.
- Experience of using Google Analytics, Canva, MailChimp and proactively managing web content is essential.
- Effective organisational, multitasking and time management skills.
- A strong appreciation of good customer service.
- Enthusiasm and capacity for hard work.
- Systematic and cheerful approach with a ‘can do’ attitude.
- Flexible approach to duties undertaken.
What We Have To Offer
Its people that make a place; without people, a place is simply an empty shell. At Raby this is certainly true, it’s our people that make Raby special. We strive to offer our employees an excellent working environment and the tools to perform, enabling them to achieve their goals and be the best they can be.
As well as some of the most iconic locations to work we offer:
- Attractive Salary
- 33 days holiday (inclusive of statutory holidays)
- Group Pension Scheme (7.7% employer contribution with the option to salary sacrifice)
- Group Life Insurance
- Employee Health Cash Plan
- Employee Assistance Programme
- Buy/Sell Holiday Scheme
- Free on-site car parking
- Opportunity for professional growth, including leadership training to strengthen your skills
- Discounts at our retail and food outlets
- Discounts for stays at High Force Hotel
- Complimentary access to Raby Castle and High Force leisure attractions
- Behind the scenes tour of Raby Castle
- Invitations to Raby Estate social events throughout the year
How To Apply
If you feel you have the necessary skills, experience and personality to undertake this role, please apply below.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Travel Arrangements
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Marketing Executive employer: Raby Estates
Contact Detail:
Raby Estates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with Raby Estates' brand and values. Understanding their unique identity will help you tailor your conversations and demonstrate how your ideas align with their vision during interviews.
✨Tip Number 2
Engage with Raby Estates on social media. Comment on their posts, share your thoughts on their content, and showcase your understanding of current digital trends. This will not only get you noticed but also show your enthusiasm for the role.
✨Tip Number 3
Prepare to discuss specific marketing campaigns or projects you've worked on in the past. Highlight your creative contributions and how they drove engagement or improved brand presence, as this will resonate well with the hiring team.
✨Tip Number 4
Network with current or former employees of Raby Estates if possible. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach and stand out during the selection process.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Marketing Executive role. Focus on your creativity, attention to detail, and any experience with social media or digital marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Raby Estates. Mention specific ideas you have for enhancing their social media presence and how you can contribute to their marketing strategy.
Showcase Your Creativity: Include examples of past marketing campaigns or projects you've worked on. If possible, provide links to your work or a portfolio that demonstrates your ability to create engaging content and strong copywriting skills.
Proofread and Edit: Before submitting your application, carefully proofread your documents. Ensure there are no spelling or grammatical errors, and that your tone is professional yet engaging, reflecting the brand identity of Raby Estates.
How to prepare for a job interview at Raby Estates
✨Showcase Your Creativity
As a Marketing Executive, creativity is key. Prepare examples of past projects where you've used innovative ideas to engage audiences. Bring along a portfolio or examples of your work that highlight your creative eye and ability to produce high-quality content.
✨Understand the Brand
Familiarise yourself with Raby Estates and its unique offerings. Research their social media presence, website, and any recent campaigns. This will help you demonstrate your understanding of their brand identity and how you can contribute to enhancing it.
✨Prepare for Digital Trends
Stay updated on the latest digital marketing trends and tools. Be ready to discuss how you can apply these trends to Raby Estates' marketing strategy, especially in areas like SEO, social media engagement, and email marketing.
✨Highlight Teamwork and Initiative
The role requires collaboration across various departments. Share experiences where you've successfully worked in a team or taken the initiative on a project. Emphasise your ability to adapt and thrive in a fast-paced environment.