At a Glance
- Tasks: Create and manage engaging content for Raby Estates' social media and marketing platforms.
- Company: Raby Estates is a stunning family-run estate known for its rich history and beautiful landscapes.
- Benefits: Enjoy 33 days holiday, discounts, professional growth opportunities, and free access to attractions.
- Other info: Flexible working hours with potential weekend and evening shifts.
- Why this job: Join a vibrant team in a dynamic role that offers creativity and diverse experiences every day.
- Qualifications: A marketing degree is preferred but not essential; experience in digital marketing is a plus.
The predicted salary is between 20700 - 23600 £ per year.
Overview
Job Title: Marketing Executive
Location: Raby Castle, Park and Gardens
Hours: Full time; weekends and evening work may be required
Department: Leisure and Tourism
Responsible to: Marketing Manager and Head of Leisure and Tourism
Liaising with: Events Manager, Leisure and Tourism and wider estate Team
Salary: £26,780 per annum dependent on experience
Job Ref: VA205-2025
Qualifications: A degree in marketing preferred but not vital
Experience: Experience preferred but not vital
Background
The recent developments at Raby Castle, Park and Gardens have put Raby on the map as a leading lifestyle destination in England, complete with heritage buildings, remodelled gardens, stylish shopping, fascinating history and local food. Alongside, High Force Hotel & Waterfall one of the largest in the UK with adjacent country hotel alongside a range of countryside departments across the Estate.
We are looking for someone bursting with ideas to enhance and grow engagement across Raby Estates existing social media channels with high quality and engaging content such as reels, digital trends and influencers. This candidate will have an excellent, creative eye, enabling them to choose just the right imagery to represent this beautiful place appropriately. They will be articulate and confident enough to add engaging, compelling copy to these images, checking carefully for accuracy and correct tone of voice. This style will be developed across other marketing platforms too, including direct email marketing and the estate website, driving SEO and website traffic. Working closely with the Marketing Manager, the role will support with strategic marketing campaigns and analysing digital data.
This awe-inspiring family run estate is vast and thriving with opportunities, with an abundance of news stories for both visitors and the community alike. With a diverse range of departments including, tourism, farming, buildings, forestry, land management and sporting – no two days are ever the same!
Key Responsibilities
- Creation, scheduling and posting of daily content across Raby Castle, High Force Hotel & Waterfall, Raby County Durham in accordance with the marketing strategy.
- Interacting with a range of different departments to achieve the highest quality content.
- Maintain industry relevance by identifying the latest digital trends to bring new and fresh ideas to the table.
- Update website and generate interesting and seasonal content, keeping SEO in mind at all times.
- Take ownership and grow the newsletter database on Mailchimp.
- Secure and host influencer visits and events with a clear agreement of outputs in line with our strategy.
- Supporting with online digital presence through third party listings, Google My Business and more.
- Driving online sales and monitor progress to adapt the digital strategy accordingly. Build brands online presence and engage existing and new followers
- Strong copywriting skills to captivate and engage the audience
Job Requirements
- Exceptional attention to detail with excellent proofreading and copy writing skills.
- Ability to work within a team in a fast-paced environment or on own initiative as required.
- A clear understanding of brand identity and its application across a number of platforms.
- Experience of using Google Analytics, Canva, MailChimp and proactively managing web content is essential.
- Effective organisational, multitasking and time management skills.
- A strong appreciation of good customer service.
- Enthusiasm and capacity for hard work.
- Systematic and cheerful approach with a ‘can do’ attitude.
- Flexible approach to duties undertaken.
What We Have To Offer
Its people that make a place; without people, a place is simply an empty shell. At Raby this is certainly true, it’s our people that make Raby special. We strive to offer our employees an excellent working environment and the tools to perform, enabling them to achieve their goals and be the best they can be.
As well as some of the most iconic locations to work we offer:
- Attractive Salary
- 33 days holiday (inclusive of statutory holidays)
- Group Pension Scheme (7.7% employer contribution with the option to salary sacrifice)
- Group Life Insurance
- Employee Health Cash Plan
- Employee Assistance Programme
- Buy/Sell Holiday Scheme
- Free on-site car parking
- Opportunity for professional growth, including leadership training to strengthen your skills
- Discounts at our retail and food outlets
- Discounts for stays at High Force Hotel
- Complimentary access to Raby Castle and High Force leisure attractions
- Behind the scenes tour of Raby Castle
- Invitations to Raby Estate social events throughout the year
How To Apply
If you feel you have the necessary skills, experience and personality to undertake this role, please apply below.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Travel Arrangements
Marketing Executive in Swansea employer: Raby Estates
Raby Estates is an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration within the stunning backdrop of Raby Castle, Park and Gardens. Employees enjoy a comprehensive benefits package, including generous holiday allowances, professional growth opportunities, and unique experiences such as behind-the-scenes tours and discounts at our leisure attractions. Join us to be part of a family-run estate that values its people and fosters an environment where every day brings new and exciting challenges.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Swansea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Raby Estates and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Raby Estates are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Raby Estates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Raby Estates. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Swansea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Raby Estates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Raby Estates:Show us that you’ve done your homework! In your application, briefly mention what you admire about Raby Estates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Raby Estates
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Raby Estates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Raby Estates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
