Digital Communications Coordinator in Oxford

Location: Shaw House, Oxford (Minimum of two days per week)

Department: Comms

Salary: £31,000

Job Type: Full time

Contract Type: Permanent

RABI is the farmers charity. RABI supports farming people across England, Wales and NI with expert, one-to-one practical, financial and emotional help, all year round. From confidential advice and mental health support to direct financial assistance, their tailored services respond to the unique challenges of farming life.

At the heart of RABI's mission is a commitment to strengthening resilience; helping farming people feel valued, supported and better equipped to navigate uncertainty and change. RABI is working to close the farming wellbeing gap and build a future where farming people can thrive.

Over the past 25 years alone, RABI has delivered almost £250 Million in direct financial support to the farming community, whilst the charity's professional counselling service has provided 11,500 free sessions to farming people since 2022. RABI's wrap-around support services continue to evolve, reaching more people year on year.

This is an especially exciting time to join RABI as we deliver our newly launched 2025-2030 strategy, strengthening resilience across financial, physical and mental wellbeing. This direction provides the perfect opportunity to explore new creative approaches that inspire and engage the farming community.

You will work closely with colleagues and farming people to build content that reflects their experiences and create campaigns that truly matter. From mental health support to celebrating rural life, you will help share the stories that need to be heard.

ROLE OVERVIEW: We are looking for a creative Digital Communications Coordinator to expand RABI's reach and raise awareness of our support within the farming community. You will plan, create and optimise digital content, manage our social media channels, support website updates and play a key role in nurturing a strong, supportive online community. This role also calls for creative insight to help develop consistent, engaging digital storytelling across RABI's channels.

By shaping our digital presence, you will help us connect with those who need us most. No farming experience is necessary, what matters is your passion for digital communications, your creativity and your willingness to collaborate with colleagues who bring deep farming knowledge and experience.

KEY RESPONSIBILITIES:

• Social media management: Plan, schedule and publish content across RABI's social media channels, aligning with our tone of voice and campaign calendar. Maintain and update the social media calendar for key events, seasonal moments and sector milestones. Create, optimise and adapt content to suit platform trends and audience needs. Provide warm, timely community management, including responding to comments, private messages and online enquiries. Support campaign launches and key organisational projects through coordinated social activity, tailored messaging and engaging content formats. Use sound judgement in moderating conversations, signposting individuals to appropriate support when needed. Build strong online communities by gathering, curating and using user-generated content to tell authentic stories. Monitor and evaluate performance using tools such as Meta Business Suite, producing actionable insights to guide future activity.
• Digital content creation: Support the Digital Communications Manager in creating engaging content for planned and reactive campaigns. Assist with updating and maintaining the charity's website via WordPress, ensuring content is accurate, accessible and aligned with current messaging. Create and maintain digital materials such as landing pages, email templates and campaign resources. Produce high-quality short-form video, graphics and digital assets using tools such as Canva and CapCut. Develop digital resources and toolkits for partners, MPs and key stakeholders to help extend the reach of RABI's campaigns. Adapt and creatively repurpose supplied assets into engaging, platform-ready content that supports campaign goals and storytelling priorities. Capture and curate photography and video, including filming at events, farm visits and community activities. Grow and maintain RABI's image and video library, ensuring assets are well-organised, up to date and reflective of farming life. Use creative judgement to shape content narratives, ensuring assets feel authentic, impactful and aligned with RABI's tone and values. Stay informed of digital, design and social trends to help RABI remain fresh, relevant and innovative.
• Outreach and Community Engagement: Build collaborative relationships with internal colleagues, especially those with farming backgrounds, to identify compelling digital storytelling opportunities. Conduct proactive outreach to influencers, bloggers, podcasters and journalists whose platforms can help amplify RABI's work. Support the coordination of creator collaborations, including identifying partners, managing communication and ensuring alignment with campaign goals. Monitor emerging digital opportunities, platforms and conversations that could benefit RABI's visibility and engagement. Attend events, community activities or local initiatives to capture content and strengthen relationships with farming people. Support outreach and visibility opportunities related to the launch and promotion of RABI's financial grant campaigns, support services and FarmersAid mobile app.

PERSON SPECIFICATION:

Essential: At least 1-2 years experience working in digital communications, social media or a similar role. Proven experience managing social media channels and building online communities. Strong writing skills, with the ability to tailor copy for different platforms, audiences and trends. Experience creating digital content, including video and graphics, using tools such as Canva or CapCut. Confident analysing platform insights using Meta Business Suite, Google Analytics or similar tools. Experience collaborating with influencers or digital creators, including identifying and managing partnerships. Knowledge of WordPress or other CMS platforms, with confidence updating and maintaining web content. Photography or videography skills beyond basic content capture. Experience creating or supporting short-form video content.

Desirable: Experience with email marketing tools such as Mailchimp or Dotdigital. Understanding of web accessibility and cross-browser compatibility. Familiarity with digital asset management or content organisation systems.

This role profile is not exhaustive and is subject to review in conjunction with the postholder, as per future developments at RABI. Early applications are encouraged for this position as shortlisting and interviews will take place on a rolling basis. We reserve the right to close this advertisement early if we receive a suitable application prior to the deadline.

BENEFITS: 28 days annual leave plus bank holidays (based on full time working). Enrolment to Nest on commencement of employment and then opportunity to join RABI's group pension scheme with Standard Life where RABI make contributions equivalent to 10% of your basic salary, provided you make a personal contribution of 5%. Life assurance from day one. Access to our Employee Assistance Programme. Support with personal and professional development. On site parking.

RABI is proud to be an equal opportunity employer. It aims to ensure that all employment practices secure equality of opportunity and that no prospective or current employee receives less than favourable treatment at RABI because of their sex, sexual orientation, age, race, religion, belief, ethnic origin, disability, marital, or for any other reason which cannot be shown to be justifiable. Our recruitment process is designed to ensure that individuals are selected based solely on their relevant skills, experience, qualifications and abilities.