At a Glance
- Tasks: Build your own client pipeline and close deals directly.
- Company: Join R4 Advertising, a leading media trading agency in London.
- Benefits: Competitive salary with performance-based rewards and growth opportunities.
- Other info: Fast-paced environment with a focus on innovation and professional development.
- Why this job: Make a real impact by helping brands optimise their media investments.
- Qualifications: Strong analytical skills and experience in media planning or trading.
The predicted salary is between 45000 - 55000 £ per year.
R4 Advertising is a media trading, planning, and activation agency built for brands that prioritize value creation in media.
The agency trades media at scale, focusing on real audience behavior and precise activation to protect performance, control cost, and deliver measurable commercial outcomes.
R4 Advertising partners with brands that demand clarity, accountability, and full ownership of their media economics, with all value created through trading returned to the client.
With teams operating across Cardiff, London, and New York City, the agency works with ambitious brands that expect their media investment to work harder and smarter.
R4 Advertising is driven by trade discipline, audience intelligence, and precise activation as the foundation of how media should work.
Role Description
A New Business Development Manager at R4 is a revenue owner.
You build your own pipeline of clients. You take briefs directly from them. You work with Planning to shape commercial solutions. You close.
No lead-passing. You originate, you structure, you close, and when revenue lands, you get paid.
You carry a full target from day one. It doesn't ramp. It doesn't move. That target is your share of where this business is going.
If a full target from day one sounds unreasonable, consider what you're actually selling.
A client within a network agency is losing a fortune every year to fees they can't see and will never be shown.
That isn't a hard close.
It's an open goal.
Qualifications
- Strong analytical and numerical skills, with the ability to interpret audience, pricing, and performance data to inform trading decisions.
- Experience in media planning, buying, or trading across channels such as digital, video, audio, and OOH, with a focus on performance and efficiency.
- Effective communication and collaboration skills, with the ability to work closely with internal teams and external partners in a clear and accountable manner.
- Strong organisational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Commercial awareness and comfort working with budgets, trading margins, and cost-control principles within a transparent media model.
- Relevant experience in a media agency or trading environment; a degree or equivalent qualification in marketing, advertising, business, economics, or a related discipline is beneficial.
- Interest in market trends, media innovation, and the evolving media landscape, with a proactive approach to learning and professional development.
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New Business Development Manager, London employer: R4 Advertising
R4 Advertising is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Financial Director, you will play a pivotal role in shaping the financial strategy of a rapidly growing agency, with opportunities for professional development and a culture that values both hard work and a sense of humour. Located at the heart of the media industry, R4 provides a unique chance to work with ambitious brands while enjoying the benefits of a supportive team dedicated to achieving measurable success.
