At a Glance
- Tasks: Build your own client pipeline and close deals directly with brands.
- Company: Join R4 Advertising, a dynamic media agency focused on value creation.
- Benefits: Competitive salary, performance-based rewards, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and career advancement.
- Why this job: Make a real impact by helping brands optimise their media investments.
- Qualifications: Strong analytical skills and experience in media planning or trading.
The predicted salary is between 49500 - 60500 £ per year.
R4 Advertising is a media trading, planning, and activation agency built for brands that prioritize value creation in media.
The agency trades media at scale, focusing on real audience behavior and precise activation to protect performance, control cost, and deliver measurable commercial outcomes.
R4 Advertising partners with brands that demand clarity, accountability, and full ownership of their media economics, with all value created through trading returned to the client.
With teams operating across Cardiff, London, and New York City, the agency works with ambitious brands that expect their media investment to work harder and smarter.
R4 Advertising is driven by trade discipline, audience intelligence, and precise activation as the foundation of how media should work.
Role Description
A New Business Development Manager at R4 is a revenue owner.
You build your own pipeline of clients. You take briefs directly from them. You work with Planning to shape commercial solutions. You close.
No lead-passing. You originate, you structure, you close, and when revenue lands, you get paid.
You carry a full target from day one. It doesn't ramp. It doesn't move. That target is your share of where this business is going.
If a full target from day one sounds unreasonable, consider what you're actually selling.
A client within a network agency is losing a fortune every year to fees they can't see and will never be shown.
That isn't a hard close.
It's an open goal.
Qualifications
- Strong analytical and numerical skills, with the ability to interpret audience, pricing, and performance data to inform trading decisions.
- Experience in media planning, buying, or trading across channels such as digital, video, audio, and OOH, with a focus on performance and efficiency.
- Effective communication and collaboration skills, with the ability to work closely with internal teams and external partners in a clear and accountable manner.
- Strong organisational skills, attention to detail, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Commercial awareness and comfort working with budgets, trading margins, and cost-control principles within a transparent media model.
- Relevant experience in a media agency or trading environment; a degree or equivalent qualification in marketing, advertising, business, economics, or a related discipline is beneficial.
- Interest in market trends, media innovation, and the evolving media landscape, with a proactive approach to learning and professional development.
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New Business Development Manager, London employer: R4 Advertising
R4 Advertising is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Financial Director, you will play a pivotal role in shaping the financial strategy of a rapidly growing agency, with opportunities for professional development and a culture that values both hard work and a sense of humour. Located at the heart of the media industry, R4 provides a unique chance to work with ambitious brands while enjoying the benefits of a supportive team dedicated to achieving measurable success.
StudySmarter Expert Advice🤫
We think this is how you could land New Business Development Manager, London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for R4 Advertising and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like R4 Advertising are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with R4 Advertising on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at R4 Advertising. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace New Business Development Manager, London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit R4 Advertising. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of R4 Advertising:Show us that you’ve done your homework! In your application, briefly mention what you admire about R4 Advertising’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at R4 Advertising
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at R4 Advertising will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At R4 Advertising, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
