Business Development Manager – Off Trade & On Trade in Norwich

R13 Recruitment are proud to be representing an award-winning, market-leading brand in their search for an experienced Business Development Manager to join their growing commercial sales team.

This is an exciting opportunity for a commercially driven sales professional with an established network within the Off Trade and/or On Trade sectors.

You'll play a pivotal role in identifying new business opportunities within National / Ecommerce retailers, and wholesalers; pub, bar, restaurant, hotel, cafe, and club groups & chains.

Developing strategic partnerships and growing revenue by introducing a premium product offering to businesses operating within these markets.

This role would particularly suit candidates who are looking to leverage their industry knowledge and contacts within these key areas as part of a growing, market-leading business.

We're looking for someone who understands these sectors inside out, knows how to open doors and has a proven track record of successfully selling products into these businesses.

In return, you'll enjoy significant autonomy, the opportunity to shape your own sales strategy and excellent earning potential.

Based in Norwich with hybrid working available, the role involves regular UK travel to meet clients and attend industry events.

Working hours are Monday to Friday, with a basic salary of up to £50,000 plus an uncapped commission structure with OTE circa £70,000.

Important: for candidates applying from outside the local region, please include a brief covering note outlining your relocation plans, current location and anticipated timeframe for moving.

Applications without this information may not be considered further.

The Company

This highly established business has built an exceptional reputation within its sector and continues to enjoy impressive growth.

Partnering with nationally recognised brands, they pride themselves on delivering outstanding customer experiences, building long-term commercial relationships and fostering a collaborative environment where ambitious people can thrive.

• The Day to Day
• Identifying and securing new commercial opportunities within the FMCG and On Trade sectors.
• Leveraging your existing industry contacts to generate and convert new business opportunities.
• Building and nurturing long-term relationships with key decision-makers.
• Developing tailored commercial proposals that align with client objectives.
• Managing the full sales cycle, from prospecting through to negotiation and account growth.
• Growing existing client relationships and identifying opportunities for additional revenue.
• Maintaining an active sales pipeline and delivering against ambitious revenue targets.
• Recording activity and forecasting using Salesforce CRM.
• Working collaboratively with internal teams to ensure exceptional customer delivery.
• Representing the business at client meetings, networking events and industry exhibitions across the UK.
• Keeping abreast of market trends and identifying new opportunities for commercial growth.
• You Will Have/Be
• A proven track record in Business Development or B2B Sales.
• Demonstrable experience selling products into businesses within the Off Trade and/or On Trade sectors.
• An established network of contacts and strong knowledge of these markets.
• Experience developing new business opportunities and winning new commercial partnerships.
• A consultative, relationship-led approach to sales.
• A proven ability to negotiate commercial agreements and consistently achieve sales targets.
• Strong commercial awareness with the ability to identify market opportunities.
• Experience using CRM systems; Salesforce experience would be advantageous.
• Strong Microsoft Office skills, particularly Excel and Power Point.
• An excellent communicator with the confidence to engage stakeholders at all levels.
• A full UK driving licence and willingness to travel throughout the UK.
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