Wholesale Manager - EMEA

Wholesale Manager - EMEA

Full-Time On-site
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  • Established and Iconic Australian brand growing internationally

  • Generous product allowance & employee discounts

  • Opportunity to join us at an exciting time of growth and transformation


Position Summary


At R.M.Williams, we've been crafting products of purpose since 1932. What began in the Australian outback has grown into a global brand, built on quality, authenticity and enduring style.


We're looking for an experienced Wholesale Manager to join our European team and help drive the next phase of growth across the UK, Ireland and selected EMEA markets.


Reporting to the GM of Europe, you'll be responsible for strengthening existing wholesale partnerships, identifying growth opportunities, supporting new market development and ensuring our brand is represented consistently and professionally across every wholesale touchpoint.


This is a highly commercial role that combines relationship management, sales execution, product expertise and market insight. You'll work closely with partners, distributors and internal stakeholders to grow revenue, improve sell-through and deliver exceptional brand experiences.


Key Responsibilities



  • Manage and grow a portfolio of wholesale accounts across the UK, Ireland and EMEA

  • Support strategic key accounts alongside the GM of Europe

  • Execute seasonal sell-in appointments, product showings and go-to-market activities

  • Drive growth through stronger ranging, increased distribution and improved sell-through

  • Build trusted relationships with stockists, partners and distributors

  • Support the onboarding and opening of new wholesale accounts and markets

  • Analyse sales performance, market trends and consumer insights to identify opportunities

  • Conduct regular business reviews with partners and provide commercial recommendations

  • Champion brand standards across wholesale environments, visual merchandising and product presentation

  • Work cross-functionally with Product, Operations, Marketing and Commercial teams to deliver outstanding outcomes

  • Utilise data and AI-enabled tools to enhance decision-making, efficiency and account performance


What we're looking for


You are a commercially minded wholesale professional who thrives on building strong relationships and delivering results.


You'll bring:



  • Proven success managing and growing wholesale accounts within footwear, apparel, accessories or a related category

  • Strong product knowledge and the confidence to advise partners on assortments and ranging opportunities

  • Experience across wholesale sales cycles, including seasonal sell-in, orderbook management and account planning

  • A track record of increasing sales, improving distribution and driving sell-through performance

  • Strong commercial acumen and analytical capability

  • Experience working across multiple markets or territories, ideally including the UK, Ireland and broader EMEA region

  • Confidence using wholesale reporting tools and platforms such as NuOrder

  • Excellent communication, presentation and stakeholder management skills

  • The ability to work autonomously while influencing outcomes across diverse teams

  • Flexibility to travel regularly throughout the UK, Ireland and Europe, with occasional travel to Australia


What we offer


At R.M.Williams, you'll be part of a business with a proud heritage and an exciting future. We combine craftsmanship, innovation and an unwavering commitment to quality, while fostering a culture where people can do their best work.


You’ll also enjoy:



  • Competitive salary and bonus opportunity

  • Product allowance and generous staff discounts

  • Flexible working arrangements

  • Employee Assistance Program

  • Parental leave benefits

  • Opportunities for international collaboration and career development

  • Working with a globally recognised brand experiencing continued growth


About R.M.Williams


Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life’s great journeys. Reginald Murray ‘RM’ Williams always said, ‘it’s the people who make a company’ and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success.


R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics.

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Wholesale Manager - EMEA employer: R.M. Williams

R.M.Williams is an exceptional employer that values its employees by fostering a supportive and dynamic work culture. With a focus on personal growth and development, team members are encouraged to enhance their skills in a premium retail environment, while enjoying the benefits of flexible working hours and a strong emphasis on customer satisfaction. Located in the heart of the UK, this role offers a unique opportunity to be part of a brand that prides itself on quality and craftsmanship.

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Contact Details:

R.M. Williams Recruitment Team