At a Glance
- Tasks: Lead bold marketing campaigns and build brand love for an iconic Australian brand.
- Company: Join R.M.Williams, a values-led business with ambitious international growth plans.
- Benefits: Enjoy a generous product allowance, flexible working, and paid volunteer leave.
- Other info: Be part of a diverse team that values growth, collaboration, and authenticity.
- Why this job: Shape the future of a legendary brand while making a real impact.
- Qualifications: Experience in marketing or brand management, with strong campaign and stakeholder skills.
The predicted salary is between 40000 - 50000 £ per year.
- Join an iconic Australian brand with ambitious international growth plans.
- Lead bold campaigns, partnerships and experiences that build brand love and comm
- Join a values-led business where authenticity, quality and collaboration are at
- Position Summary
Reporting to the Executive Marketing Director, you will lead the development and execution of the UK marketing and brand strategy, adapting our global brand direction to resonate with local audiences while delivering against commercial objectives.
You will be responsible for building brand awareness, driving customer engagement, and delivering impactful campaigns, partnerships, activations and PR initiatives across retail, wholesale and digital channels.
Working closely with colleagues in both the UK and Australia, as well as agency partners, you will ensure the R.
Williams brand is represented consistently, authentically and effectively across every customer touchpoint.
Key Responsibilities
- Brand & Marketing Strategy
- Own and execute the UK brand and marketing plan, aligned to global strategy and local business priorities.
- Develop and manage the annual UK brand calendar.
- Translate brand strategy into clear briefs for agencies, influencers, partners and internal stakeholders.
- Drive integrated campaigns that build brand preference and support commercial growth.
- Campaign Delivery
- Lead the end-to-end execution of marketing campaigns across multiple channels.
- Partner with key stakeholders across Retail, Digital, Customer Growth and Wholesale teams to ensure campaigns are integrated and effective.
- Monitor campaign performance, optimise activity and deliver insights and recommendations.
- PR, Influencers & Events
- Lead the UK PR strategy and agency relationship.
- Build and manage relationships with media, influencers, talent agencies and key opinion leaders.
- Deliver impactful brand events, store openings and activations that strengthen awareness and engagement.
- Partnerships & Sponsorships
- Identify, evaluate and secure strategic partnerships that align with the brand and deliver commercial value.
- Lead sponsorship activations and partnership executions from concept through to post-campaign evaluation.
- Ensure strong amplification across PR, social, retail and owned channels.
- Wholesale Marketing
- Develop marketing plans that support growth with key wholesale partners.
- Collaborate with wholesale and sales teams to drive awareness, traffic and sell-through.
- Deliver co-branded campaigns, activations and launch initiatives.
- Media
- Work with agency partners to develop and execute media plans across outdoor, print and digital channels.
- Ensure creative assets are channel appropriate, on-brand and commercially effective.
- Track and optimise media performance to maximise return on investment.
- Digital & AI Enablement
- Embrace AI-enabled tools to improve efficiency, quality and effectiveness.
- Identify opportunities to simplify processes and enhance ways of working through AI.
- Champion adoption of AI-enabled practices across the team.
- Leadership & Budget Management
- Lead, coach and develop the UK Marketing Coordinator.
- Support objective setting, capability development and team success.
- Manage marketing budgets, track spend and ensure strong financial discipline.
About You
You are a commercially minded marketer who combines strategic thinking with a hands-on approach.
You thrive in fast-paced environments, enjoy building brands, and know how to bring campaigns to life through strong collaboration and execution.
You'll also bring
- Experience in a marketing, brand or agency leadership role within retail, consumer or lifestyle brands.
- Experience as a Brand Manager, Marketing Manager, Account Director or Senior Account Manager.
- Strong campaign management experience across brand, PR, partnerships and media.
- Excellent stakeholder management and communication skills.
- Proven ability to manage multiple projects and priorities simultaneously.
- A collaborative approach and ability to influence across teams and markets.
- Strong analytical and budget management skills.
- Proficiency across Microsoft Office applications.
- A genuine passion for brand building and customer experience.
Fashion, premium lifestyle or direct-to-consumer experience will be highly regarded.
What we offer
- The opportunity to help shape the future of an iconic Australian brand internationally.
- Generous product allowance
- 40% employee discount
- Annual bonus scheme
- Flexible working arrangements
- Paid parental leave
- Paid volunteer leave
- About R. M. Williams
Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it.
Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products.
At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life’s great journeys.
Reginald Murray ‘RM’ Williams always said, ‘it’s the people who make a company’ and we stand by that statement today, with a global network of teams that feels like family.
A culture of growth, development and team spirit is central to our success.
Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment.
All employment decisions at R.
Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status.
Williams will not tolerate discrimination or harassment based on any of these characteristics.
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Brand Manager - UK employer: R.M.Williams
R.M.Williams is an exceptional employer that champions a values-led culture, fostering authenticity, quality, and collaboration. With generous benefits such as a 40% employee discount, flexible working arrangements, and a commitment to employee growth, you will thrive in a supportive environment that values your contributions. Join us in shaping the future of an iconic brand while enjoying a workplace that feels like family, where diversity and equal opportunity are at the forefront of our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for R.M.Williams and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like R.M.Williams are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with R.M.Williams on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at R.M.Williams. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit R.M.Williams. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of R.M.Williams:Show us that you’ve done your homework! In your application, briefly mention what you admire about R.M.Williams’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at R.M.Williams
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at R.M.Williams will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At R.M.Williams, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
