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- Tasks: Drive Qwoted's adoption in major media organisations and transform newsroom workflows.
- Company: Join a pioneering platform connecting media with real experts at scale.
- Benefits: Competitive salary, flexible working, and the chance to shape journalism's future.
- Why this job: Make a real impact on how newsrooms source expertise and improve journalism.
- Qualifications: 10+ years in journalism or media partnerships with strong industry relationships.
- Other info: Be part of a mission to enhance factual reporting and combat misinformation.
The predicted salary is between 48000 - 72000 ÂŁ per year.
About Qwoted
Qwoted is the platform connecting the world’s media with real experts—at scale. We help journalists find high-quality sources fast, and help communications professionals get their clients quoted by the right reporters. With a rapidly growing database of reporters and experts, AI-powered matching, and a transparent marketplace that supports the freedom of the press, Qwoted is transforming how newsrooms produce high-quality reporting.
Role Overview
The Head of Newsroom Adoption UK is a senior, high-impact operator responsible for driving Qwoted’s penetration inside major media organizations. This person will leverage deep industry experience, longstanding relationships, and a clear understanding of newsroom workflows to secure adoption not just from individual journalists, but from desk chiefs, assigning editors, managing editors, standards teams, and corporate leadership. This is a hybrid role spanning evangelism, business development, enterprise sales, strategic partnerships, and change‑management. Your mandate is simple: get Qwoted into the newsroom—and make it indispensable.
Key Responsibilities
- Drive Enterprise‑Level Newsroom Adoption
- Build, own, and execute Qwoted’s newsroom adoption strategy across top global media brands
- Identify the specific desks, editors, and newsroom stakeholders who influence sourcing practices
- Convert fragmented, individual journalist usage into standardized, organization‑wide workflows
- Leverage Industry Relationships
- Use an extensive personal Rolodex across major newsrooms—national, local, digital, TV, radio, financial—to gain executive‑level entry
- Re‑ignite dormant relationships and develop new senior‑editor champions who can drive scaling internally
- Become Qwoted’s Voice Inside the Newsroom
- Conduct high‑touch demos and training tailored for assignment editors, managing editors, producers, and standards teams
- Advocate for Qwoted as a tool for:
- faster sourcing
- better discovery of experts
- newsroom transparency
- reducing reliance on PR spam
- elevating underrepresented voices through smarter matching
- Analyze existing sourcing processes and identify friction points
- Work with newsrooms to pilot or embed Qwoted into:
- daily huddles
- assignment desks
- breaking‑news workflows
- enterprise and investigative research beats requiring fast turnaround (business, tech, politics, climate)
- Ensure Qwoted evolves in ways that increase editorial adoption, retention, and reliance
- Translate newsroom feedback into product requirements—especially around:
- vectorized matching
- article‑based reporter profiles
- relevance scoring
- enterprise‑grade newsroom analytics
- workflow integrations (Slack, CMS, internal tools)
- Develop repeatable frameworks for onboarding entire newsrooms
- Document best practices for:
- training sessions
- internal evangelism
- desk‑by‑desk rollout
- metrics for demonstrating ROI
- change‑management approaches suitable for editorial teams
- Drive defined OKRs, including:
- newsroom accounts onboarded
- percentage of newsroom staff active
- monthly volume of expert requests from newsroom‑wide usage
- adoption of new AI‑driven features
- retention and upsell for enterprise‑level media customers
Required Experience & Skills
- Industry Background
- 10+ years in journalism, newsroom leadership, media partnerships, or editorial operations
- Deep relationships across national, local, and trade media
- A nuanced understanding of editorial culture, incentives, politics, and decision‑making
- Sales & Evangelism
- Experience in enterprise or B2B evangelism—especially with skeptical or overloaded audiences
- Ability to “kick down doors”: strong reputation, confidence, and credibility in journalism
- Product & Growth
- Comfortable partnering with engineering and product to shape roadmap decisions
- Ability to translate qualitative newsroom pain points into structured product feedback
- Communication & Influence
- Exceptional communicator with the presence to command a room of senior editors
- Adept at handling sensitive conversations around sourcing, bias, and editorial integrity
- Mission Alignment
- A genuine commitment to improving journalism, strengthening factual reporting, and helping reporters access real expertise—fast, transparently, and without spam.
What Success Looks Like
Within 12 months, the Head of Newsroom Adoption UK will have:
- Brought at least 5 major newsroom organizations into structured, multi‑desk adoption
- Created internal champions at every level—from desk editors to VP Editorial
- Established Qwoted as a daily tool in newsroom workflows
- Built and rolled out the Qwoted Newsroom Adoption Playbook
- Generated measurable growth in expert requests, editor registrations, and AI‑driven discovery usage across media partners
Why This Role Matters
You will define how journalism discovers expertise for the next decade. As the industry grapples with AI, misinformation, shrinking newsrooms, and overwhelming inbound PR noise, Qwoted provides a lifeline: transparent, structured, intelligent sourcing. The Head of Newsroom Adoption UK makes that real by ensuring every journalist, desk, and newsroom sees Qwoted as a critical tool—rather than a nice‑to‑have.
Head of Newsroom Adoption UK employer: Qwoted
Contact Detail:
Qwoted Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Newsroom Adoption UK
✨Network Like a Pro
Get out there and connect with industry folks! Attend events, webinars, or even casual meet-ups. The more people you know in the media world, the better your chances of landing that Head of Newsroom Adoption role.
✨Show Off Your Expertise
When you get the chance to chat with potential employers, don’t hold back! Share your insights on newsroom workflows and how Qwoted can make a difference. This is your time to shine and show them you’re the right fit.
✨Tailor Your Approach
Every newsroom is different, so do your homework! Understand their specific needs and challenges, and be ready to discuss how you can help them adopt Qwoted seamlessly. Personalisation goes a long way!
✨Follow Up Like a Boss
After any meeting or interview, drop a quick follow-up message. Thank them for their time and reiterate your enthusiasm for the role. It shows you’re genuinely interested and keeps you top of mind!
We think you need these skills to ace Head of Newsroom Adoption UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Newsroom Adoption role. Highlight your relevant experience in journalism and media partnerships, and show us how your skills align with our mission at Qwoted.
Showcase Your Relationships: We want to see your connections! Mention any deep industry relationships you have with newsroom leaders or editors. This will help us understand how you can leverage those ties to drive adoption of Qwoted.
Demonstrate Your Understanding of Newsrooms: Use your application to illustrate your knowledge of newsroom workflows and challenges. Share examples of how you've navigated these environments before, and how you can help integrate Qwoted into their daily operations.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Qwoted
✨Know Your Stuff
Before the interview, dive deep into Qwoted's platform and understand how it connects media with experts. Familiarise yourself with the challenges newsrooms face today, especially around sourcing and transparency. This knowledge will help you speak confidently about how you can drive adoption.
✨Leverage Your Network
Given the importance of relationships in this role, come prepared with examples of how you've successfully engaged with senior editors or newsroom leaders in the past. Highlight any existing connections you have that could benefit Qwoted’s mission to penetrate major media organisations.
✨Showcase Your Evangelism Skills
Be ready to discuss your experience in enterprise sales or B2B evangelism. Prepare anecdotes that demonstrate your ability to influence sceptical audiences and convert them into champions for a product. This is crucial for getting Qwoted adopted across various desks.
✨Prepare for Change Management Conversations
Since this role involves change management within newsrooms, think about how you would approach sensitive topics like bias and editorial integrity. Be prepared to discuss strategies for onboarding teams and demonstrating the ROI of adopting Qwoted in their workflows.
