At a Glance
- Tasks: Drive impactful PR and influencer campaigns to elevate QVC's brand and reach new audiences.
- Company: Join QVC Group, a Fortune 500 leader in live social shopping with a vibrant team.
- Benefits: Enjoy competitive pay, paid time off, discounts, and a supportive work environment.
- Other info: Hybrid role with great career growth opportunities in a dynamic setting.
- Why this job: Be part of exciting projects that shape brand perception and connect with influencers.
- Qualifications: Experience in consumer PR and influencer marketing, with strong communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.
The PR & Influencer Specialist supports QVC UK, and delivers high-impact PR and influencer activity that builds brand stature, supports key commercial moments and elevates QVC’s profile with new audiences.
This role is hybrid and will require you to be onsite at Chiswick Park, West London two days a week.
What You’ll Do
- You will deliver the annual consumer PR and influencer programme for QVC UK, with a strong focus on driving brand perception and reaching new customers.
- You will build and manage relationships with influencer partners, agents, vendors and brand PR teams, identifying creative partnership opportunities that deliver measurable results.
- You will lead press office and influencer activity across the Fashion, Accessories and Jewellery category, while supporting wider commercial priorities and strategic brand initiatives.
- Manage integrated PR projects from concept through to execution, including events, product launches, sampling, creative mailers and talent-led campaigns, ensuring delivery on time and within budget.
- Track, analyse and report on campaign performance, using insights and industry trends to optimise future activity and maximise ROI.
What You’ll Bring
- Solid experience in consumer PR and influencer marketing, with a proven track record of developing ideas and campaigns that create cut-through and commercial impact.
- Strong understanding of media relations, influencer trends, PR measurement and campaign reporting, with the ability to manage multiple projects in a fast-paced environment.
- Excellent communication, copywriting and stakeholder management skills, with the confidence to work cross-functionally and influence internal and external partners.
- A proactive, collaborative and entrepreneurial approach, with strong attention to detail and the ability to spot opportunities that enhance brand perception.
- Ideally degree qualified in Marketing, Journalism, Media or English, or with equivalent relevant experience.
Disability Confident Scheme
QVC UK is a Disability Confident Leader, level 3 accredited employer and operates a Disability Confident Scheme ("DCS"). For any UK based roles, if you’d like to be considered under this scheme, please indicate this on the application form.
Total Rewards
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts!
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us for assistance.
PR & Influencer Specialist in London employer: Qvc
QVC is an excellent employer, offering a dynamic work environment in the vibrant Chiswick Park area of West London. With a strong focus on employee growth and development, the company provides comprehensive benefits and a supportive culture that encourages innovation and collaboration. As a Retention Marketing Specialist, you'll have the opportunity to make a meaningful impact through engaging campaigns while enjoying a flexible hybrid work model.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Specialist in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Qvc. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Qvc, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Qvc inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR & Influencer Specialist in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Qvc. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Qvc.
How to prepare for a job interview at Qvc
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
