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- Tasks: Analyse trends to uncover customer insights and drive business growth.
- Company: Join Qurate Retail Group, a leader in video commerce with six dynamic retail brands.
- Benefits: Enjoy a hybrid work environment, diverse culture, and opportunities for personal growth.
- Why this job: Be part of a customer-centric team that values creativity and innovation in shopping experiences.
- Qualifications: Experience in research analysis, data mining, and knowledge of SQL or Python required.
- Other info: Collaborate globally with teams across multiple countries and make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms.
We are recruiting for a Consumer Insights Specialist, reporting to the UK Consumer Insights Manager, based at our Chiswick Park office. You will analyze internal and external trends to help identify opportunities by helping key stakeholders understand what motivates customers and influences their behaviour. You will play a key role in creating a customer-centric culture by delivering clear and actionable insights across the organization.
You will conduct primary and secondary research to gather insights about QVC UK's customers and strategic opportunities to improve customer experience, expand digital relevance, grow our customer base, and drive growth. You will influence 'customer-obsessed' decision-making by integrating business insights through relevant delivery methods, including presentations and regular reporting. You will keep the organization updated with marketplace and consumer trends and provide relevant updates and findings.
You will analyze data sets to synthesize and produce hypotheses to support end users. You will build out QVC customer personas, including creative evaluation, development, and research on QVC brand and customers. You will closely monitor market retail, platform, technology, and merchandising landscapes using platforms such as Euromonitor, Stylus, Statista, and Qualtrics.
Your Impact: You will communicate relevant findings through various reporting methods such as PowerPoint, Tableau dashboards, Excel reports, and Word documents. You will present at senior meetings like monthly town halls to embed knowledge and help shape a customer-centric culture. You will collaborate with other stakeholders to share learnings, develop KPIs, and build relationships to efficiently gather marketplace data and insights. You will drive business growth through advice, consulting, and insights along the customer journey across core functions like Merchandising, TV Sales & Distribution, Customer Trends & Marketing, E-marketing & E-Commerce, and Operations.
What You Bring: Understanding of databases and data mining. Ability to select relevant third-party resources and negotiate accordingly. Knowledge of SQL or Python. Experience as a research analyst within a research agency or in-house role. Experience managing qualitative projects, including writing briefs, recruitment, questionnaires, critiquing findings, moderation, and conducting face-to-face depth interviews.
Consumer Insight Specialist employer: Qvc
Contact Detail:
Qvc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insight Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in consumer behaviour and retail analytics. Understanding what drives customer decisions will help you stand out as a candidate who can contribute valuable insights to our team.
✨Tip Number 2
Network with professionals in the consumer insights field, especially those who have experience in video commerce or retail. Engaging with industry experts can provide you with insider knowledge and potentially lead to referrals.
✨Tip Number 3
Brush up on your data analysis skills, particularly in SQL or Python. Being able to demonstrate your proficiency in these areas during interviews will show that you're ready to tackle the analytical demands of the role.
✨Tip Number 4
Prepare to discuss how you've previously used insights to influence business decisions. Having concrete examples ready will illustrate your ability to drive a customer-centric culture, which is key for this position.
We think you need these skills to ace Consumer Insight Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Consumer Insights Specialist. Familiarise yourself with the key skills required, such as data analysis, research methodologies, and customer behaviour insights.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the job description. Emphasise your background in data analysis, research projects, and any experience with tools like SQL or Python.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for consumer insights and your understanding of Qurate Retail Group's mission. Mention specific examples of how your previous work has contributed to customer-centric strategies.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive decisions or influence outcomes in previous roles. Highlight any experience with reporting tools like PowerPoint or Tableau, as these are crucial for the role.
How to prepare for a job interview at Qvc
✨Understand the Company Culture
Before your interview, take some time to research Qurate Retail Group and its brands. Familiarise yourself with their customer-centric approach and how they integrate entertainment with shopping. This will help you align your answers with their values and demonstrate that you're a good fit for their culture.
✨Showcase Your Analytical Skills
As a Consumer Insight Specialist, you'll need to analyse data and trends. Be prepared to discuss your experience with data mining, SQL, or Python. Bring examples of how you've used these skills in previous roles to derive actionable insights that influenced decision-making.
✨Prepare for Scenario-Based Questions
Expect questions that assess how you would handle real-world situations related to consumer insights. Think about past experiences where you conducted research or presented findings. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Collaboration Skills
Collaboration is key in this role. Be ready to discuss how you've worked with different stakeholders in the past. Highlight any experience you have in developing KPIs or sharing insights across teams, as this will show your ability to drive business growth through teamwork.
