At a Glance
- Tasks: Lead demand generation efforts and drive pipeline growth for enterprise accounts.
- Company: Join Quorso, a fast-growing tech company transforming retail operations.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Inclusive culture that values diverse backgrounds and perspectives.
- Why this job: Make an immediate impact in a dynamic role shaping the future of retail technology.
- Qualifications: 5+ years in B2B SaaS demand generation with a focus on enterprise accounts.
The predicted salary is between 60000 - 80000 € per year.
Quorso is helping enterprise retailers unlock execution at scale. Our platform turns data into action, surfacing the highest-impact opportunities across store operations and enabling teams to act on them consistently. The result: measurable improvements in sales, labour efficiency, and operational performance across thousands of locations. We work with global brands including Dollar General, Circle K, Currys, and Tractor Supply, and we’re building a new category around Intelligent Management. We’re at an inflection point: strong enterprise traction, expanding in the US, and a clear path to significant scale.
Why Quorso
- Own and build the demand engine at a company with real enterprise traction
- Work directly with Sales and leadership to shape go-to-market strategy
- Be part of a team that moves fast, operates with trust, and focuses on outcomes
- Help define and scale a new category in enterprise retail technology
- Join at a moment where your impact will be immediate, visible, and meaningful
The Role
We’re looking for a Demand Generation Lead to own and scale Quorso’s enterprise pipeline engine. This is not a “campaigns” role. You will be directly accountable for generating and accelerating pipeline across a focused set of target accounts in the US and UK, working in lockstep with Sales to drive revenue outcomes. You will design and execute account-based programs, orchestrate multi-channel engagement, and play an active role in moving deals forward. This is a hands‑on, high‑impact role for someone who thinks like an operator and thrives in a build environment.
What Success Looks Like (First 6-12 Months)
- Generate and influence a meaningful share of new pipeline across target enterprise accounts
- Establish a repeatable, scalable ABM motion aligned tightly with Sales
- Improve conversion rates from first touch to opportunity to closed‑won
- Build clear visibility into performance (pipeline contribution, CAC, ROI)
- Become a trusted partner to AEs in both account strategy and deal progression
What You’ll Do
- Own pipeline creation and acceleration
- Be accountable for generating qualified pipeline and influencing deal progression across named enterprise accounts
- Partner directly with AEs to identify opportunities, prioritise accounts, and drive engagement that converts
- Design and run account-based programs
- Build and execute ABM strategies targeting enterprise retailers across the US, UK, and EMEA
- Align tightly with Sales on account selection, messaging, and timing
- Plan and execute integrated campaigns across events, paid, partnerships, outbound, and digital channels
- Ensure consistent, coordinated touchpoints across the buying group
- Orchestrate account-level strategy
- Coordinate efforts across marketing and sales to create sustained momentum within target accounts
- Use engagement signals, firmographics, and trigger events to prioritise and personalise outreach
- Deploy targeted programs and content to move in‑flight opportunities forward
- Support multi‑threading and stakeholder engagement across complex buying groups
- Operate HubSpot as the growth engine
- Own campaign execution, lead routing, lifecycle stages, and reporting
- Maintain data integrity and ensure attribution reflects reality
- Measure what matters
- Build and own a clear demand dashboard focused on pipeline, conversion, CAC, and ROI
- Continuously optimise based on performance and insights
- Partner across the business
- Work closely with Content, Product Marketing, Sales, and Customer Success to align messaging, campaigns, and GTM execution
- Operate with capital efficiency
- Make smart trade‑offs to maximise pipeline impact per dollar spent
- Test, learn, and scale what works
What We’re Looking For
- 5+ years of B2B SaaS demand generation experience, with a strong track record in enterprise ABM
- Proven ability to generate and influence pipeline – not just leads
- Experience supporting complex enterprise sales cycles (6–12+ months, multi‑stakeholder buying groups)
- Deep hands‑on experience with HubSpot (campaigns, workflows, reporting, attribution)
- Strong analytical mindset – you make decisions based on data and performance
- Experience running programs across both US and UK/European markets
- A builder mentality – you’re comfortable setting strategy and executing it yourself
- Comfortable operating in a high‑trust, no‑handoff model with Sales
Bonus
- Experience in retail tech, supply chain, or multi‑site enterprise software
- Familiarity with selling into operations, finance, or field leadership personas
Inclusion Matters
At Quorso, inclusion isn’t just a value – it’s a foundation. We are committed to building diverse, balanced, and open teams where everyone can thrive and contribute. We welcome applications from all backgrounds and communities.
Demand Generation Lead in London employer: Quorso
Quorso is an exceptional employer, offering a dynamic work environment where you can take ownership of the demand generation engine and make a tangible impact on enterprise retail technology. With a strong focus on collaboration, trust, and outcomes, employees benefit from a culture that encourages innovation and personal growth, alongside opportunities to work with leading global brands. Join us in a pivotal moment of expansion in the US and UK, where your contributions will be immediately visible and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Don’t be shy; ask for informational interviews or advice. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research Quorso and understand their mission and values. Tailor your answers to show how you can contribute to their demand generation goals. Practice common interview questions with a friend to boost your confidence.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your chat and reinforce your interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Demand Generation Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Generation Lead role. Highlight your experience in B2B SaaS and ABM, and show us how you've generated pipeline in previous roles. We want to see how you can bring that expertise to Quorso!
Showcase Your Analytical Skills:Since we love data-driven decisions, don’t forget to include examples of how you've used analytics to improve conversion rates or pipeline performance. Share specific metrics or outcomes that demonstrate your impact – we’re all about measurable results!
Be Authentic:Let your personality shine through in your application. We value a builder mentality and want to know what drives you. Share your passion for demand generation and how you approach challenges – we’re looking for someone who fits our fast-paced, trust-based culture.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join the Quorso team!
How to prepare for a job interview at Quorso
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements. Be ready to discuss specific numbers related to pipeline generation, conversion rates, and ROI from your previous roles. Quorso is looking for someone who can demonstrate a strong analytical mindset, so having data at your fingertips will show you mean business.
✨Understand the ABM Landscape
Familiarise yourself with account-based marketing (ABM) strategies, especially in the context of enterprise sales. Prepare examples of how you've successfully executed ABM campaigns in the past, particularly those that involved multi-channel engagement. This will help you align with Quorso's focus on targeted outreach and engagement.
✨Showcase Your Collaboration Skills
Quorso values teamwork, especially between marketing and sales. Be prepared to share experiences where you've partnered with sales teams to drive engagement and deal progression. Highlight how you’ve built trust and worked closely with AEs to achieve common goals, as this will resonate well with their high-trust model.
✨Demonstrate a Builder Mentality
Since this role involves owning and scaling the demand engine, convey your builder mentality during the interview. Share stories about times you've set strategies and executed them independently. Quorso is looking for someone who thrives in a fast-paced environment, so showing your proactive approach will make you stand out.
