Content Lead in London

Quorso is helping enterprise retailers unlock execution at scale. Our platform turns data into action, surfacing the highest-impact opportunities across store operations and enabling teams to act on them consistently. The result: measurable improvements in sales, labour efficiency, and operational performance across thousands of locations. We work with global brands including Dollar General, Circle K, Currys, and Tractor Supply, and we’re building a new category around Intelligent Management. We’re at an inflection point: strong enterprise traction, expanding in the US, and a clear path to significant scale.

Why Quorso

• Own and scale the commercial case for a company defining a new category
• Work at the intersection of product, market, and revenue
• Be part of a high-performing, tight-knit team that moves fast and focuses on outcomes
• Directly accelerate pipeline and deal velocity through high-impact commercial assets
• Join at a moment where your impact will be immediate and highly visible

The Role

We’re looking for a Commercial Content Lead to build the high-impact assets that turn market interest into revenue. This is not a “content calendar” role. You will own how Quorso wins, from category POV to deal-level business case, connecting product, positioning, and pipeline into a cohesive content engine. You will sit at the intersection of Product Marketing and Demand Generation, ensuring that our market-facing evidence translates directly into pipeline creation and deal progression. This is a hands-on role for someone who can think strategically and execute at a high level.

What Success Looks Like (First 6-12 Months)

• Establish a clear, differentiated narrative for Quorso in the market
• Build a repeatable content engine that supports both pipeline creation and deal progression
• Accelerate deal velocity by identifying and removing content friction points in the mid-to-late stage sales cycle
• Equip Sales with high-impact content used in active deals
• Establish Quorso as the ROI-standard for Retail Ops through data-backed thought leadership and customer evidence

What You’ll Do

• Own the Commercial Logic & Content Strategy
• Define how Quorso shows up in the market, from category POV to product use-cases
• Build and execute a content strategy aligned to pipeline goals and GTM priorities
• Bring messaging to life across the funnel
• Translate positioning into compelling content across thought leadership, campaigns, sales enablement, and digital channels
• Ensure consistency across all touchpoints, from first impression to late-stage deal support
• Support revenue directly
• Create content used in active sales cycles (executive briefs, ROI narratives, objection handling, case studies)
• Partner with Sales to understand deal dynamics and build assets that move opportunities forward
• Build category and thought leadership
• Develop Quorso’s POV on AI in retail operations and operational execution
• Work with leadership to produce high-quality thought leadership (reports, POVs, speaking content, authority-building POVs)
• Tell customer stories that sell
• Turn customer outcomes into compelling, credible proof points
• Partner with Customer Success and Sales to capture and scale real-world impact
• Maximise content impact and distribution
• Optimise asset utility into multiple formats across channels (LinkedIn, email, events, web)
• Ensure content reaches and resonates with target personas
• Partner across GTM
• Work closely with Demand Gen to fuel campaigns and ABM programs
• Collaborate with Product, Sales, and CS to ensure content reflects real customer language and needs
• Champion quality and voice
• Maintain a high bar for clarity, relevance, and differentiation
• Act as the ‘Champion of Commercial Clarity’ across all written and narrative-driven content
• Leverage AI thoughtfully
• Use AI tools to accelerate research, ideation, and production - while maintaining editorial judgment and quality

What We’re Looking For

• 5+ years of B2B SaaS content or product marketing experience, ideally in enterprise environments
• Exceptional storytelling ability: you can translate complex, technical concepts into clear, compelling business cases and ROI arguments
• Experience supporting enterprise sales cycles with content that influences deals
• Ability to operate across both strategic narrative development and hands-on execution
• Strong understanding of how content drives pipeline, not just engagement – you prioritise deal velocity, win rates, and pipeline value over traffic and likes
• Comfortable working cross-functionally with Product Marketing, Demand Gen, Sales, and Customer Success
• A builder mindset: you’re comfortable creating structure where it doesn’t yet exist

Bonus

• Experience in retail tech, supply chain, or multi-site enterprise software
• Familiarity with marketing to operations, finance, or field leadership personas
• Experience building or contributing to category creation

Inclusion Matters

At Quorso, inclusion isn’t just a value – it’s a foundation. We are committed to building diverse, balanced, and open teams where everyone can thrive and contribute. We welcome applications from all backgrounds and communities.